Directory for Software, Tools, Channels & Platforms

ablefy

Digital-product platform for courses, memberships, and digital downloads, common in the DACH market for info-products and coaching businesses. Formerly Elopage.

ABlyft

Privacy-first A/B testing platform that runs experiments without third-party cookies and with minimal page-speed impact. Strong alternative to Optimizely or Kameleoon for privacy-conscious teams.

ActiveCampaign

Marketing automation and CRM platform, email, SMS, marketing automations, sales pipelines, and customer experience workflows. Popular with mid-market B2B and DTC.

AppLovin

Mobile advertising platform with deep app-install optimisation and an AI-driven bidding engine that has rapidly gained share among DTC and mobile-app advertisers.

Cal.com

Open-source scheduling alternative to Calendly with strong self-hosting and customisation options. Increasingly chosen by privacy-conscious and developer-led organisations.

Calendly

Most popular calendar-based scheduling tool, lets prospects book meetings directly without back-and-forth coordination. Common in B2B sales-led workflows.

Close

CRM built for inside-sales teams, high-velocity outbound prospecting, calling, and email sequences. Strong in startups and SMB B2B sales orgs.

Copecart

Sales funnel and checkout platform popular in the DACH region, built around high-conversion checkout flows for digital products and info-courses.

Criteo

Commerce-focused advertising platform best known for dynamic retargeting, showing users the specific products they viewed across the open web.

Decify

Business intelligence and analytics platform serving operational reporting needs across the business.

Digistore24

Digital-products marketplace and payment platform popular in the DACH region, affiliate networks, payment processing, and recurring subscriptions for info-products, courses, and digital goods.

Easybill

German invoicing and accounting software popular with SMBs and freelancers, invoice generation, customer management, and basic financial reporting.

Facebook Lead Ads

Meta's native lead-generation ad format that captures prospect details inside Facebook or Instagram without sending users to an external landing page.

Fairing

Post-purchase survey platform built for e-commerce, captures self-reported "how did you hear about us?" data at the point of conversion to calibrate attribution.

Funnel Cockpit

German all-in-one funnel and landing-page builder with forms, automations, and member-area functionality. Common in info-product and coaching businesses.

Google Ads

Google's advertising platform covering Search, Shopping, Display, YouTube, and Performance Max. The largest paid-search surface and a primary acquisition channel for almost every e-commerce business.

HubSpot

CRM and marketing automation platform spanning Marketing Hub, Sales Hub, Service Hub, and Content Hub. Particularly strong for B2B SMB and mid-market.

Intelligems

Price-testing platform built specifically for Shopify, runs A/B tests on prices, free-shipping thresholds, and bundle offers to optimise contribution margin.

Jotform

Form builder with strong free-tier availability and a wide template library. Used for lead capture, applications, registrations, and surveys at SMB scale.

Kameleoon

Enterprise A/B testing and personalisation platform with strong server-side experimentation, AI-driven targeting, and feature flagging.

Klaviyo

Dominant lifecycle marketing platform for DTC brands, email, SMS, browser push, and increasingly customer data. Deep Shopify integration made it the default for e-commerce lifecycle.

KlickTipp

German-headquartered email marketing automation platform with strong tagging-based segmentation, popular with info-product creators and content businesses in DACH.

KnoCommerce

Post-purchase survey platform built for e-commerce, captures self-reported attribution and customer insights at the point of purchase to calibrate attribution models.

Lexware Office

German accounting and business-administration software for SMBs, invoicing, expense management, tax filings, and bookkeeping in one package.

LinkedIn Ads

LinkedIn's advertising platform, the only major channel where you can target by company size, industry, job title, seniority, and skills. Critical for B2B marketing.

Linkster

Link management and affiliate tracking platform, generates trackable short links, manages affiliate commissions, and centralises partner program performance.

Meta Ads

Meta's advertising platform spanning Facebook, Instagram, Messenger, and the Audience Network. The largest paid-social channel for DTC e-commerce.

Microsoft Ads

Microsoft's search and display advertising platform, Bing, Yahoo, AOL, plus the Microsoft Audience Network. Often forgotten but valuable for capturing the audience Google doesn't reach.

Outbrain

Native advertising network that places sponsored content recommendations on premium publisher sites. One of the two major native-ads platforms alongside Taboola.

Perspective

Mobile-first funnel builder popular for high-converting lead generation campaigns, particularly common in service businesses, coaches, and lead-gen agencies.

Pinterest Ads

Pinterest's advertising platform targeting users in active discovery and planning mode, particularly strong for home, fashion, beauty, and DTC verticals.

Plentymarkets

German omnichannel e-commerce ERP combining storefront, inventory, fulfillment, and multi-marketplace management, popular with mid-market brands selling across own-store + Amazon + eBay.

Sellerboard

Analytics and profit-tracking platform built specifically for Amazon sellers, pulls sales, PPC spend, fees, returns, and inventory into a unified profit-and-loss view.

Shopify

Cloud-hosted e-commerce platform powering a huge share of DTC brands worldwide, storefront, checkout, product catalogue, and a deep app ecosystem.

Shopware 5

Legacy version of Shopware, a PHP monolith still widely deployed across DACH mid-market brands that have not yet migrated to Shopware 6.

Shopware 6

Modern API-first version of Shopware, a leading e-commerce platform popular with mid-market and enterprise DTC brands across DACH and the EU.

Stripe

Payment infrastructure for online businesses, card payments, subscriptions, invoicing, and financial reporting. The system of record for revenue in many businesses.

Taboola

Native advertising network placing sponsored content recommendations on premium publisher sites. Outbrain's primary competitor in the native-ads market.

TikTok Ads

TikTok's advertising platform for short-form video, the fastest-growing paid-social channel for consumer brands targeting younger demographics.

Typeform

Conversational survey and form platform, used for lead capture, quizzes, customer feedback, and post-purchase surveys with a distinctive one-question-at-a-time UX.

WooCommerce

WordPress e-commerce plugin powering a large share of small and mid-market online stores worldwide. Self-hosted, plugin-extensible, deeply customisable.

Wufoo

Form builder owned by SurveyMonkey, popular for its template library and integration ecosystem. Common in event registrations, lead capture, and basic surveys.

YouCanBookMe

Calendar-based scheduling tool with a particularly strong UI for client consultations and service appointments, alternative to Calendly with different positioning.