In short
- Founded 2017 in Munich, merged with Cybot (Cookiebot) in 2021
- Web CMP plus a dedicated App CMP for iOS, Android, and React Native
- Native Google Consent Mode v2, IAB TCF 2.2, US Multi-State Privacy (MSPA), and Global Privacy Control support
- Session-based pricing model, more configuration depth than Cookiebot, less enterprise overhead than OneTrust
- EU-headquartered, EU-hosted, and German DPA aligned by default
What is Usercentrics
Usercentrics is the Munich-headquartered consent management platform that became the EU’s flagship answer to OneTrust. Founded in 2017 by Mischa Rürup, Daniel Johannsen, and Lisa Gradow, it grew into the upmarket option for European brands that needed configurable consent for web and mobile without an Atlanta-priced enterprise contract. In September 2021 it merged with Cybot (the parent of Cookiebot), so today Usercentrics covers the enterprise and mid-market segment while Cookiebot stays focused on SMB self-service, both under the same Munich-based parent.
Where Usercentrics fits in 2026
Usercentrics targets organisations that treat consent as a product surface, not a checkbox. The Web CMP supports granular service-level configuration, A/B testing of banner variants, segmented banners by geography or property, and audit-grade consent logs. The dedicated App CMP covers iOS, Android, React Native, Flutter, and Unity with the same controls. Coverage spans GDPR, ePrivacy, CCPA, the US Multi-State Privacy Agreement (MSPA), LGPD, and IAB TCF 2.2 for programmatic publishers. Pricing is session-based (not subpage-based like Cookiebot), with paid tiers from $8 to $56/month and a Corporate plan quoted by sales. The trade-off versus Cookiebot is configuration overhead. Versus OneTrust the trade-off is breadth, Usercentrics is a focused privacy product, not a 50-module GRC suite.
How Usercentrics compares to alternatives
- Cookiebot. Same parent, same compliance backbone, but Cookiebot ships as a simpler self-service product priced by subpages. Pick Cookiebot for SMB sites, pick Usercentrics when you need configurable banners and an App CMP.
- OneTrust. The enterprise GRC heavyweight. OneTrust covers privacy, security, ethics, and ESG; Usercentrics covers consent at depth. Usercentrics typically wins on EU-headquartered procurement and price.
- CookieYes. Mid-market budget alternative. Lower price, smaller compliance footprint, no native App CMP.
FAQ about Usercentrics
How much does Usercentrics cost?
The Web CMP has a free tier under 1,000 monthly sessions and paid plans at Essential $8, Plus $16, Pro $34, and Business $56 per month, scaling by session volume. The App CMP starts around $60/month and reaches $1,050/month at the top of Advanced. Corporate plans on both surfaces are quote-only.
Is Usercentrics GDPR-compliant?
Yes. Usercentrics is German-built, German DPA aligned, and provides documented opt-in consent, per-service granularity, and tamper-resistant consent logs. It is one of the few CMPs explicitly designed against the EDPB’s most recent cookie banner guidance.
How does Usercentrics handle Consent Mode v2?
Usercentrics natively integrates with Google Consent Mode v2 across all four signals (analytics_storage, ad_storage, ad_user_data, ad_personalization). The CMP also supports the advanced mode that allows tags to fire with a pinged default state, recovering measurable signal from non-consenting users while staying compliant.
Does Usercentrics support IAB TCF?
Yes. Usercentrics is registered as an IAB TCF v2.2 CMP for publishers running programmatic ads, with US Multi-State Privacy (MSPA) support for CCPA, CPRA, and the other state laws. Global Privacy Control signals are honoured automatically.
Is Usercentrics EU-hosted?
Yes. Usercentrics is headquartered in Munich, processes data within the EU by default, and offers dedicated EU-only infrastructure for buyers with strict no-third-country data residency requirements.
Does Usercentrics cover mobile apps?
Yes. The Usercentrics App CMP is a separate product covering iOS, Android, React Native, Flutter, and Unity with the same compliance backbone, native ATT prompts on iOS, and an Android SDK that handles Google’s UMP framework.
How to use Usercentrics?
Sign up at usercentrics.com, configure your services in the admin, and add the script tag (web) or SDK (mobile). The admin walks you through Google Consent Mode v2, TCF, and US state laws as toggles. Most teams ship the first banner within a day.
Why choose Usercentrics?
Usercentrics is the EU-headquartered consent platform with the configuration depth of an enterprise CMP, native App CMP support, and German DPA alignment, at a fraction of OneTrust’s price.
How does Usercentrics work?
A script (or mobile SDK) loads the banner, intercepts script execution until the user grants consent, then runs a runtime API your tags query before firing. Consent decisions are stored as auditable records.
Is Usercentrics free?
Yes. The Web CMP has a free tier for sites under 1,000 monthly sessions, and the platform offers a 14-day full-feature trial on paid plans.
How to learn Usercentrics?
Usercentrics maintains a documentation hub, an interactive product demo at usercentrics.com/product-demo, and the Usercentrics YouTube channel with implementation walkthroughs. The Usercentrics Academy publishes regular webinars on TCF, US state laws, and Consent Mode v2.
What are Usercentrics reviews?
Usercentrics is rated 4.2 on G2 with 321 reviews and was ranked #1 CMP in G2’s 2026 Best Software Awards alongside its Cookiebot product. See https://www.g2.com/products/usercentrics/reviews for detailed feedback.
Does Usercentrics have an API?
Yes. Usercentrics provides a JavaScript runtime API, a REST API for consent records, mobile SDKs, and webhooks for consent events. Documentation is at https://docs.usercentrics.com.
Does Usercentrics have a trial or a demo?
Yes, a 14-day free trial covers all Web CMP premium features for one domain. The App CMP has a 30-day trial. Both products also offer an interactive product demo on the marketing site.
Does Usercentrics have AI?
Yes. Usercentrics is investing heavily in AI governance, in January 2026 it acquired New York-based MCP Manager to add Model Context Protocol oversight to its Privacy-Led Marketing stack. The Web CMP itself uses ML-assisted classification to categorise unknown trackers automatically.
Usercentrics pricing
Usercentrics is free. Plans are organised as Per domain, tiered by monthly sessions. A 14-day free trial on web cmp option is available. See the full Usercentrics pricing page for current tiers and any add-ons.
