The adtribute blog

Insights on tracking, attribution, business intelligence and marketing optimization.

The Reason Why Most Ad & Conversion Tracking Tools Are Not Working

E-commerce brands and performance marketers spend millions on advertising and thousands on tracking tools. Most of those tools miss 30 percent or more of the sessions they're supposed to measure. That is not an attribution problem. It is a tracking problem.

Daniel Busch May 27, 2026 12 min

Tracking & Attribution

Meta CAPI Optimization: How to Improve New Customer Acquisition with Better Signal Quality

Past a certain volume, every additional conversion event teaches Meta's algorithm almost nothing. Sending every purchase to CAPI may be training the optimizer to find more of your existing customers. The fix is a small server-side filter.

Daniel Busch May 22, 2026 12 min

AI AgentsBusiness Intelligence

Missing the Semantic Layer: Why Your AI Agents Are Confidently Wrong

AI-on-your-data demos look impressive but produce output that is confidently wrong in the parts that matter. The LLM is not failing at math. It is guessing what your metrics mean. The fix is a semantic layer, defined before the agent ever connects.

Daniel Busch May 27, 2026 8 min

The adtribute blog

All posts

The Reason Why Most Ad & Conversion Tracking Tools Are Not Working

Meta CAPI Optimization: How to Improve New Customer Acquisition with Better Signal Quality

Missing the Semantic Layer: Why Your AI Agents Are Confidently Wrong