One Source of Truth for Every Metric
Define your business metrics once with simple formulas, advanced SQL, margin structures, and targets, then use them everywhere.
Used daily by leading e-commerce brands
SNOCKS
Custom Attribution for Profitable Customer Acquisition
“Our SNOCKS attribution model provides all stakeholders with significantly more clarity, transparency and trust in our decisions, allowing us to scale without becoming inefficient. For e-com brands up to 3 million revenue, overkill. For e-com brands with over 10 million revenue, a must!”
Johannes Kliesch, Co-Founder
PURELEI
From Data Chaos to Efficient Growth with Tailored Solution
“If you go to a different solution, they might not be able to actually design everything according to exactly how you need it. And this is what the adtribute team did for us. The solution works exactly for our business case.”
Etienne Espenner, CEO & Co-Founder
Alexander Pelz
Co-Founder, Rosental
“adtribute has been a huge factor in our growth over the past 12 months. Their ability to build and constantly optimize our custom attribution models has helped us scale up our new customer acquisition while maintaining profitability.”
Stoertebekker
Reliable Cross-Channel Attribution Enabled 3x Growth
“Our new customer acquisition has improved significantly. We can now optimize for KPIs like new customer ROAS and CAC, which has made our marketing spend much more efficient. adtribute has become an integral part of our daily decision-making.”
Darius Greulich, CEO
Health Routine
From Tool Hopping to Reliable Data & Adoption
“We tested pretty much every attribution tool on the market, starting from Triple Whale to Hyros to Tracify. We ended up with adtribute for two years now and we have a lot of opportunities to customize the tool as we need it and we also found the best tracking quality in adtribute.”
Iron Brothers
Doubling Revenue after solving Tracking Issues
“Very good tracking, but more importantly excellent support. Whenever I have something specific that I need implementing, the team responds quickly, and with great detail. You can customize everything with the support together and build an ad tracking tool tailor-made for your brand.”
305 Care
Reliable Attribution, Lowest CAC by Over 25%
“We also tested other third party attribution and tracking tools which didn't really work. After working with adtribute that really solved lots of those problems for us.”
“adtribute allows us to easily bring together all data in one place. This is particularly relevant for us, as we operate both online and offline, and adtribute allows us to target online advertising more effectively for offline sales! The customer support is very good!”
Momento Akustik
467% Order Growth in 2 Years with Custom Analytics on Demand
“I constantly ask for new reports and other reports and can you do this and that and this is a huge help. All KPIs changed obviously and they were all getting better. And this is the main reason I won't change for another solution.”
miavola
Custom Dashboards That Enable Every Department
“Even if we grow 10x, I think we will not change the software because I don't see any other software doing a better job. The pricing is similar to other comparable tools, but the service feels like it's very boutique. It feels like a tailor-made solution with very quick and detailed answers.”
Unified Semantic Definitions
Define every metric and dimension once with consistent calculations and clear descriptions. Use them across all dashboards, reports, and AI tools. No more conflicting numbers or ambiguous definitions.
- Single canonical definition for every metric and dimension
- Consistent calculations and descriptions across all reports
- Version-controlled definition changes with audit trail
- AI-ready definitions that agents and tools can understand and work with
Channel Spend÷NC Net OrdersSimple Formulas
Build custom metrics using simple arithmetic: addition, subtraction, multiplication, and division. No SQL, no engineering tickets.
- Drag-and-drop metric selection
- Standard arithmetic operations (+, -, *, /)
- Blended ROAS, contribution margin & custom efficiency ratios
- Custom metrics available across all dashboards and exports
Shopify Product Variant SKU LIKE 'SR-%' THEN 'Serums'Shopify Product Variant SKU LIKE 'CR-%' THEN 'Creams'Shopify Product Variant SKU LIKE 'CL-%' THEN 'Cleansers'Shopify Product Variant SKU LIKE 'BD-%' THEN 'Bundles'Shopify Product Variant SKU LIKE 'SP-%' THEN 'Supplements'Advanced Formulas
Go beyond simple arithmetic with SQL-powered formulas: window functions, conditional logic, and advanced aggregations for the metrics that matter most.
- Running totals, moving averages & period-over-period growth
- CASE/WHEN conditional expressions
- Weighted averages and multi-level aggregation rollups
- Full SQL flexibility for power users
Margin Structure
Integrate operating expenses, product costs, and COGS at any granularity so your dashboards show real margins, not just revenue.
- Google Sheets & BigQuery cost imports
- CM1, CM2, CM3 margin tier calculations
- Per-order and per-product profitability
- Date-effective cost changes with historical accuracy
Targets
Define targets against any metric and see at a glance where you are exceeding, meeting, or falling behind, with automatic conditional formatting.
- Target any built-in or custom metric
- Daily, weekly, monthly, or quarterly cadence
- Automatic red/yellow/green highlighting
- Actual vs. target comparison with variance analysis
Customer Success Stories
See how leading e-commerce brands grow with adtribute.
Custom Attribution for Profitable Customer Acquisition
“Our SNOCKS attribution model provides all stakeholders with significantly more clarity, transparency and trust in our decisions, allowing us to scale without becoming inefficient. For e-com brands up to 3 million revenue, overkill. For e-com brands with over 10 million revenue, a must!”
Johannes Kliesch
Co-Founder
From Data Chaos to Efficient Growth with Tailored Solution
“If you go to a different solution, they might not be able to actually design everything according to exactly how you need it. And this is what the adtribute team did for us. The solution works exactly for our business case.”
Etienne Espenner
CEO & Co-Founder
Reliable Cross-Channel Attribution Enabled 3x Growth
“Our new customer acquisition has improved significantly. We can now optimize for KPIs like new customer ROAS and CAC, which has made our marketing spend much more efficient. adtribute has become an integral part of our daily decision-making.”
Darius Greulich
CEO
From Tool Hopping to Reliable Data & Adoption
“We tested pretty much every attribution tool on the market, starting from Triple Whale to Hyros to Tracify. We ended up with adtribute for two years now and we have a lot of opportunities to customize the tool as we need it and we also found the best tracking quality in adtribute.”
467% Order Growth in 2 Years with Custom Analytics on Demand
“I constantly ask for new reports and other reports and can you do this and that and this is a huge help. All KPIs changed obviously and they were all getting better. And this is the main reason I won't change for another solution.”
Custom Dashboards That Enable Every Department
“Even if we grow 10x, I think we will not change the software because I don't see any other software doing a better job. The pricing is similar to other comparable tools, but the service feels like it's very boutique. It feels like a tailor-made solution with very quick and detailed answers.”
Doubling Revenue after solving Tracking Issues
“Very good tracking, but more importantly excellent support. Whenever I have something specific that I need implementing, the team responds quickly, and with great detail. You can customize everything with the support together and build an ad tracking tool tailor-made for your brand.”
Reliable Attribution, Lowest CAC by Over 25%
“We also tested other third party attribution and tracking tools which didn't really work. After working with adtribute that really solved lots of those problems for us.”
Loved by E-Commerce Leaders
See what our customers have to say about working with adtribute.
“Our SNOCKS attribution model provides all stakeholders with significantly more clarity, transparency and trust in our decisions, allowing us to scale without becoming inefficient. For e-com brands up to 3 million revenue, overkill. For e-com brands with over 10 million revenue, a must!”
Etienne Espenner
CEO & Co-Founder, PURELEI
“If you go to a different solution, they might not be able to actually design everything according to exactly how you need it. And this is what the adtribute team did for us. The solution works exactly for our business case.”
Alexander Pelz
Co-Founder, Rosental
“adtribute has been a huge factor in our growth over the past 12 months. Their ability to build and constantly optimize our custom attribution models has helped us scale up our new customer acquisition while maintaining profitability.”
Darius Greulich
CEO, Stoertebekker
“adtribute has become an integral part of our daily decision-making. Our new customer acquisition has improved significantly, and we can now optimize for KPIs like new customer ROAS and CAC.”
“We tested pretty much every attribution tool on the market, starting from Triple Whale to Hyros to Tracify. We ended up with adtribute for two years now and we have a lot of opportunities to customize the tool as we need it and we also found the best tracking quality in adtribute.”
Nico Heilborn
CMO, Momento Akustik
“I constantly ask for new reports and other reports and can you do this and that and this is a huge help. All KPIs changed obviously and they were all getting better. And this is the main reason I won't change for another solution.”
“Even if we grow 10x, I think we will not change the software because I don't see any other software doing a better job. The pricing is similar to other comparable tools, but the service feels like it's very boutique. It feels like a tailor-made solution with very quick and detailed answers.”
“Very good tracking, but more importantly excellent support. Whenever I have something specific that I need implementing, the team responds quickly, and with great detail. You can customize everything with the support together and build an ad tracking tool tailor-made for your brand.”
“adtribute allows us to easily bring together all data in one place. This is particularly relevant for us, as we operate both online and offline, and adtribute allows us to target online advertising more effectively for offline sales! The customer support is very good!”
Unlock Better Data Today
Join 100+ leading e-commerce brands using adtribute to track, attribute, and optimize their marketing.
Frequently Asked Questions
Everything you need to know about getting started with adtribute.
What makes adtribute special?
The ability to accurately track and identify users in challenging environments, delivering unparalleled data accuracy. Our true first-party tracking bypasses iOS restrictions, ad blockers, and browser regulations to give you a complete picture of your customer journeys.
Is adtribute the right solution for me?
Book a demo to find out. adtribute prioritizes data accuracy, offers full integration and customization, and is designed to be scale and future-proof, unaffected by privacy regulation changes. We work best with e-commerce businesses doing 7-9 figures in revenue.
Is adtribute compliant with all data privacy laws?
Yes, adtribute is 100% compliant with all data privacy laws, including GDPR (DSGVO), with all data stored on EU servers.
How much does adtribute cost?
Costs depend on your net revenue and required features for tracking, attribution, and business intelligence. Contact us for a custom quote tailored to your business needs.
How does the onboarding process look like?
Start with a demo to confirm fit, then we collect integration information, complete the technical integration, and provide educational materials and guidance. Our team handles the heavy lifting so you can focus on your business.
Is this a lot of work? Do I need developers?
No, our customer success reps and engineers handle the heavy lifting. We provide report templates and educational content, with ongoing support to make sure you get the most out of the platform.
Does adtribute integrate with XYZ?
We integrate with 40+ platforms including Meta, Google Ads, Klaviyo, Taboola, and many more. If your tool isn't listed, reach out — we integrate new tools quickly based on customer needs.