About Stoertebekker
Stoertebekker is a German men’s care brand that began as a safety razor company in 2017 and has evolved into a holistic men’s grooming brand. Founded initially selling through Amazon, the company now operates their own online shop and offers a comprehensive range of products including solid shampoos, deodorants, pomades, and other men’s care essentials.
Under the leadership of CEO Darius Greulich, who joined the company in 2024, Stoertebekker has achieved significant growth milestones. The company has reached 8-figure revenue status, generating €10 million in 2025, demonstrating their successful transition from a single-product Amazon seller to a comprehensive D2C men’s care brand.
Challenges & Problems
Before implementing adtribute, Stoertebekker faced significant attribution challenges that hindered their ability to scale efficiently. The company relied primarily on native platform data from individual marketing channels, creating a fragmented view of their marketing performance.
Before using adtribute, we mainly relied on data directly from individual platforms like Meta and Google to make decisions. The biggest challenge was the lack of transparency in budget allocation due to missing cross-channel attribution.
This fragmented approach created inconsistent data that made strategic decision-making extremely difficult. Without proper cross-channel visibility, the team struggled to understand true customer acquisition paths and optimize their marketing spend effectively.
Our data was inconsistent, which made it difficult to steer performance effectively and make data-driven decisions.
As Stoertebekker scaled and expanded their marketing channels beyond their initial Amazon focus, the attribution challenge became increasingly complex. They were operating multiple sub-channels within major platforms like Google and Meta, making it nearly impossible to understand which channels were truly driving profitable customer acquisition.
Since we grew, we are using more not only Google or Meta, within Google and Meta we have different channels and even more channels.
Solution with adtribute
Stoertebekker implemented adtribute in 2023 to solve their cross-channel attribution challenges and gain the unified visibility needed to scale their multi-channel marketing operations effectively. The platform provided them with the comprehensive customer journey insights they had been missing.
Since implementing adtribute, we’ve gained a clear understanding of our customer journeys and can accurately allocate budgets across channels.
The solution enabled Stoertebekker to move beyond platform-specific data silos and make strategic decisions based on solid, unified data. This visibility became crucial for their scaling strategy and efficient budget allocation across their expanding channel mix.
This has been crucial for scaling efficiently, as we now make strategic decisions based on solid data.
Beyond the core attribution capabilities, Stoertebekker has been impressed with adtribute’s responsive support and collaborative approach. The platform’s clean interface and integration into their daily decision-making processes has made it an essential business tool.
All the requests we have regarding BI reportings are handled in a really supportive and fast way. And that’s something that I really appreciate because I get a much better understanding of our customers on top of all the data that we have for attribution. The collaboration feels close, supportive, and truly on eye level, which we value a lot.
Outcome & Results
The implementation of adtribute in 2023 has transformed Stoertebekker’s customer acquisition strategy and marketing efficiency. The platform has provided clear visibility into customer behavior across channels, enabling more strategic budget allocation and optimization decisions that supported remarkable 3x revenue growth to over €10M in 2025.
Since implementing adtribute, we’ve gained a clear understanding of our customer journeys and can accurately allocate budgets across channels.
Most significantly, Stoertebekker has achieved substantial improvements in their new customer acquisition efficiency. The ability to optimize for specific KPIs like new customer ROAS and customer acquisition cost has made their marketing spend significantly more effective.
Our new customer acquisition has improved significantly. We can now optimize for KPIs like new customer ROAS and CAC, which has made our marketing spend much more efficient.
The platform has become integral to Stoertebekker’s daily operations, with the customized dashboards and comprehensive data foundation supporting their continued growth strategy.
adtribute has become an integral part of our daily decision-making.
Based on their success, Darius positions proper attribution as essential for growing D2C brands, particularly once they reach significant scale and channel complexity.
I would especially recommend adtribute to e-commerce and D2C brands starting from around €5M in annual revenue. Once you’re running multiple marketing channels, having accurate, cross-channel attribution becomes essential to scaling performance efficiently and allocating budgets effectively.
