Turn Data Into Your Competitive Advantage
Not one-size-fits-all. Your tailor-made e-commerce data solution for accurate attribution, unique insights, and operationalized data with a dedicated data team by your side.
Trusted by 7-9 figure e-commerce brand leaders & operators
Used daily by leading e-commerce brands
SNOCKS
Custom Attribution for Profitable Customer Acquisition
“Our SNOCKS attribution model provides all stakeholders with significantly more clarity, transparency and trust in our decisions, allowing us to scale without becoming inefficient. For e-com brands up to 3 million revenue, overkill. For e-com brands with over 10 million revenue, a must!”
Johannes Kliesch, Co-Founder
PURELEI
From Data Chaos to Efficient Growth with Tailored Solution
“If you go to a different solution, they might not be able to actually design everything according to exactly how you need it. And this is what the adtribute team did for us. The solution works exactly for our business case.”
Alexander Pelz
Co-Founder, Rosental
“adtribute has been a huge factor in our growth over the past 12 months. Their ability to build and constantly optimize our custom attribution models has helped us scale up our new customer acquisition while maintaining profitability.”
Stoertebekker
Reliable Cross-Channel Attribution Enabled 3x Growth
“Our new customer acquisition has improved significantly. We can now optimize for KPIs like new customer ROAS and CAC, which has made our marketing spend much more efficient. adtribute has become an integral part of our daily decision-making.”
Health Routine
From Tool Hopping to Reliable Data & Adoption
“We tested pretty much every attribution tool on the market, starting from Triple Whale to Hyros to Tracify. We ended up with adtribute for two years now and we have a lot of opportunities to customize the tool as we need it and we also found the best tracking quality in adtribute.”
Iron Brothers
Doubling Revenue after solving Tracking Issues
“Very good tracking, but more importantly excellent support. Whenever I have something specific that I need implementing, the team responds quickly, and with great detail. You can customize everything with the support together and build an ad tracking tool tailor-made for your brand.”
305 Care
Reliable Attribution Lowers CAC by Over 25%
“We also tested other third party attribution and tracking tools which didn't really work. After working with adtribute that really solved lots of those problems for us.”
“adtribute allows us to easily bring together all data in one place. This is particularly relevant for us, as we operate both online and offline, and adtribute allows us to target online advertising more effectively for offline sales! The customer support is very good!”
Momento Akustik
467% Order Growth in 2 Years with Custom Analytics on Demand
“I constantly ask for new reports and other reports and can you do this and that and this is a huge help. All KPIs changed obviously and they were all getting better. And this is the main reason I won't change for another solution.”
miavola
Custom Dashboards That Enable Every Department
“Even if we grow 10x, I think we will not change the software because I don't see any other software doing a better job. The pricing is similar to other comparable tools, but the service feels like it's very boutique. It feels like a tailor-made solution with very quick and detailed answers.”
Accurate Attribution
Scale with Confidence
First-party tracking that bypasses ITP, ETP, and adblockers gives you data you can trust from the start. Choose from best-practice attribution models or customize them to match your business. Surface it all in dashboard templates or let our data team build reports tailored to what you need.
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Attribution Dashboards
Pre-built and custom dashboards for channel, campaign, ad, and creative analytics
Attribution Dashboards
Pre-built and custom dashboards for channel, campaign, ad, and creative analytics
Best-practice dashboard templates give you channel, campaign, ad, and creative performance out of the box. Intraday data updates every 30 minutes, and a Chrome extension brings attribution insights directly into Meta Ads Manager. Your data team builds custom dashboards with specific metrics and filters on top, tailored to your specific attribution questions.
Learn more Tracking
First-party tracking with strong user identification
Tracking
First-party tracking with strong user identification
First-party tracking that is ITP, ETP, and ad blocker proof with best-in-class user identification for cross-device and browser stitching. Every event is tracked and tied to the correct user profile. GDPR compliant.
Learn more Custom Modeling
Best-practice and custom attribution models tailored to your business
Custom Modeling
Best-practice and custom attribution models tailored to your business
Start with best-practice attribution models out of the box. Beyond that, build custom models with configurable channel weights, attribution windows, and various filters. Enrich your models with post-purchase survey data. Channels can be defined and displayed in any way your business needs, with full model versioning.
Learn more Data Team
Expert setup, monitoring, and optimization for your tracking and models
Data Team
Expert setup, monitoring, and optimization for your tracking and models
Your dedicated data team sets up and maintains your tracking, calibrates attribution models to your business, and continuously monitors data quality. They ensure your tracking stays accurate as your business evolves and fix issues before they impact decisions.
Learn moreWithout
adtribute
Unique Insights
Discover Hidden Patterns
Go beyond surface-level metrics with custom dashboards built for your exact business questions. Combine attribution data and business intelligence data to get unique insights. Set up simple or advanced formulas in the semantic layer to create any kind of metric or dimension, including margin structures and targets. Your data team helps build and maintain the semantic layer and tailor dashboards to your needs.
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BI Dashboards
Pre-built and custom business intelligence dashboards
BI Dashboards
Pre-built and custom business intelligence dashboards
Best-practice dashboard templates give you P&L, product performance, retention cohorts, and conversion funnel analytics out of the box. Your data team builds custom BI dashboards with specific metrics and filters on top, tailored to your specific business questions.
Learn more Semantic Layer
Unified and AI-ready metrics, dimensions, margins & targets
Semantic Layer
Unified and AI-ready metrics, dimensions, margins & targets
Create any kind of metric or dimension with simple or advanced formulas. Configure margin structures for true profitability and set targets for your most important KPIs. The semantic layer adds context and meaning to raw data, making metrics and dimensions understandable for AI that can't interpret raw data on its own. All metrics and dimensions flow directly into your dashboards. Define once, use everywhere, so every stakeholder and AI agent works from the same numbers. Your data team helps configure and maintain it all.
Learn more Data Team
Dashboard customization tailored to your questions
Data Team
Dashboard customization tailored to your questions
Whatever question your business needs answered, your data team builds a custom dashboard for it through our platform. With the flexibility of the platform and a dedicated team to manage it, you uncover insights your competitors will never have.
Learn moreOperationalize Data
Turn Data into Action
Accurate event data flowing back to ad platforms so their algorithms optimize for the right signals. Automatic data syncs and exports to various destinations to automate and activate your data. Your data team helps configure it all and interprets the data to power smarter decisions and automation.
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Actions
Ad platform postbacks, data syncs, MCP & exports
Actions
Ad platform postbacks, data syncs, MCP & exports
Feed accurate event data back to Meta, Google, Outbrain, Taboola, and other ad platforms to improve their optimization. Sync data automatically with Klaviyo, DatAds, Google Sheets, and more. Export to BigQuery to keep your data warehouse in sync. Connect via MCP to make your attribution data accessible to AI agents and workflows.
Learn more Data Team
Ad platform postbacks and data syncs, automations, and actionable recommendations
Data Team
Ad platform postbacks and data syncs, automations, and actionable recommendations
Your data team configures ad platform postbacks and data syncs, sets up data exports to BigQuery and Sheets, and helps power AI agents with the right data. Beyond the technical setup, they help you uncover and interpret insights so you know how to act on them.
Learn more
Customer Success Stories
See how leading e-commerce brands grow with adtribute.
Custom Attribution for Profitable Customer Acquisition
“Our SNOCKS attribution model provides all stakeholders with significantly more clarity, transparency and trust in our decisions, allowing us to scale without becoming inefficient. For e-com brands up to 3 million revenue, overkill. For e-com brands with over 10 million revenue, a must!”
Johannes Kliesch
Co-Founder
From Data Chaos to Efficient Growth with Tailored Solution
“If you go to a different solution, they might not be able to actually design everything according to exactly how you need it. And this is what the adtribute team did for us. The solution works exactly for our business case.”
Reliable Cross-Channel Attribution Enabled 3x Growth
“Our new customer acquisition has improved significantly. We can now optimize for KPIs like new customer ROAS and CAC, which has made our marketing spend much more efficient. adtribute has become an integral part of our daily decision-making.”
From Tool Hopping to Reliable Data & Adoption
“We tested pretty much every attribution tool on the market, starting from Triple Whale to Hyros to Tracify. We ended up with adtribute for two years now and we have a lot of opportunities to customize the tool as we need it and we also found the best tracking quality in adtribute.”
467% Order Growth in 2 Years with Custom Analytics on Demand
“I constantly ask for new reports and other reports and can you do this and that and this is a huge help. All KPIs changed obviously and they were all getting better. And this is the main reason I won't change for another solution.”
Custom Dashboards That Enable Every Department
“Even if we grow 10x, I think we will not change the software because I don't see any other software doing a better job. The pricing is similar to other comparable tools, but the service feels like it's very boutique. It feels like a tailor-made solution with very quick and detailed answers.”
Doubling Revenue after solving Tracking Issues
“Very good tracking, but more importantly excellent support. Whenever I have something specific that I need implementing, the team responds quickly, and with great detail. You can customize everything with the support together and build an ad tracking tool tailor-made for your brand.”
Reliable Attribution Lowers CAC by Over 25%
“We also tested other third party attribution and tracking tools which didn't really work. After working with adtribute that really solved lots of those problems for us.”
Loved by E-Commerce Leaders
See what our customers have to say about working with adtribute.
“Our SNOCKS attribution model provides all stakeholders with significantly more clarity, transparency and trust in our decisions, allowing us to scale without becoming inefficient. For e-com brands up to 3 million revenue, overkill. For e-com brands with over 10 million revenue, a must!”
Etienne Espenner
CEO & Co-Founder, PURELEI
“If you go to a different solution, they might not be able to actually design everything according to exactly how you need it. And this is what the adtribute team did for us. The solution works exactly for our business case.”
Alexander Pelz
Co-Founder, Rosental
“adtribute has been a huge factor in our growth over the past 12 months. Their ability to build and constantly optimize our custom attribution models has helped us scale up our new customer acquisition while maintaining profitability.”
Darius Greulich
CEO, Stoertebekker
“adtribute has become an integral part of our daily decision-making. Our new customer acquisition has improved significantly, and we can now optimize for KPIs like new customer ROAS and CAC.”
“We tested pretty much every attribution tool on the market, starting from Triple Whale to Hyros to Tracify. We ended up with adtribute for two years now and we have a lot of opportunities to customize the tool as we need it and we also found the best tracking quality in adtribute.”
Nico Heilborn
CMO, Momento Akustik
“I constantly ask for new reports and other reports and can you do this and that and this is a huge help. All KPIs changed obviously and they were all getting better. And this is the main reason I won't change for another solution.”
“Even if we grow 10x, I think we will not change the software because I don't see any other software doing a better job. The pricing is similar to other comparable tools, but the service feels like it's very boutique. It feels like a tailor-made solution with very quick and detailed answers.”
“Very good tracking, but more importantly excellent support. Whenever I have something specific that I need implementing, the team responds quickly, and with great detail. You can customize everything with the support together and build an ad tracking tool tailor-made for your brand.”
“adtribute allows us to easily bring together all data in one place. This is particularly relevant for us, as we operate both online and offline, and adtribute allows us to target online advertising more effectively for offline sales! The customer support is very good!”
Unlock Better Data Today
Join 100+ leading e-commerce brands using adtribute to track, attribute, and optimize their marketing.
Frequently Asked Questions
Everything you need to know about getting started with adtribute.
What makes adtribute special?
The ability to accurately track and identify users in challenging environments, delivering unparalleled data accuracy. Our true first-party tracking bypasses iOS restrictions, ad blockers, and browser regulations to give you a complete picture of your customer journeys.
Is adtribute the right solution for me?
Book a demo to find out. adtribute prioritizes data accuracy, offers full integration and customization, and is designed to be scale and future-proof, unaffected by privacy regulation changes. We work best with e-commerce businesses doing 7-9 figures in revenue.
Is adtribute compliant with all data privacy laws?
Yes, adtribute is 100% compliant with all data privacy laws, including GDPR (DSGVO), with all data stored on EU servers.
How much does adtribute cost?
Costs depend on your net revenue and required features for tracking, attribution, and business intelligence. Contact us for a custom quote tailored to your business needs.
How does the onboarding process look like?
Start with a demo to confirm fit, then we collect integration information, complete the technical integration, and provide educational materials and guidance. Our team handles the heavy lifting so you can focus on your business.
Is this a lot of work? Do I need developers?
No, our customer success reps and engineers handle the heavy lifting. We provide report templates and educational content, with ongoing support to make sure you get the most out of the platform.
Does adtribute integrate with XYZ?
We integrate with 40+ platforms including Meta, Google Ads, Klaviyo, Taboola, and many more. If your tool isn't listed, reach out — we integrate new tools quickly based on customer needs.