Simple Pricing, Powerful Data
Choose the plan that matches your data ambitions. Every plan includes expert support — scale up as you grow.
Attribution
Get accurate tracking & custom attribution
Starting at
Best fit for brands with €3M+ yearly net revenue
Accurate Attribution
- Attribution Dashboards Channel, creative, landing page, journey & keyword analytics Learn more →
- Channel Overview & Analytics
- Creative Analytics
- Landing Page Analytics
- User Journey Analytics
- Keyword-Level Reporting
- Influencer & Affiliate Reporting
- Chrome Extension
- Custom Dashboards, Basic Customization
- Tracking adtribute 1st-party Pixel — bypasses ad blockers and ITP — leading user identification Learn more →
- adtribute 1st-party Pixel
- Cross-Browser & Cross-Device Identification
- Custom URL Parameters
- Standard Order Event Tracking
- Custom Modeling Attribution models, channel builder & click-based enrichment Learn more →
- Channel Builder
- First, Last & Multiple MTA Models
- Custom Attribution Models
- Click-based Attribution Enrichment
- Integrations (Standard) 1-click shop & channel integrations — Shopify, Meta, Google & 30+ more Learn more →
- 1-Click-Shop-Integrations
- 1-Click-Channel-Integrations
- Data Team (Basic, DWY) Reactive, excellent support — dashboard creation, customization & data guidance Learn more →
- Create Custom Dashboards (Basic)
- Customize Existing Dashboards (Basic)
- Data Guidance (Understand & Act)
- Technical Support
Insights
Get full access to our data platform to uncover unique insights
Starting at
Best fit for brands with €10M+ yearly net revenue
Unique Insights (including everything from Attribution)
- BI Dashboards Business, product, retention & conversion analytics with unlimited reports & saved views Learn more →
- Business Analytics
- Product Analytics
- Retention Analytics
- Conversion Analytics
- Unlimited Reports & Saved Views
- Custom Dashboards, Advanced Customization
- Semantic Layer Unified data definitions — single source of truth for all metrics Learn more →
- Simple Formula Builder
- Advanced SQL Formula Builder
- Margin Structure Integration
- Target Setting & Conditional Formatting
- Integrations (Advanced) Amazon, A/B testing, custom shops, custom channels & marketplaces Learn more →
- Amazon & Amazon Ads
- A/B Testing Tools
- Custom Shop-Systems
- Custom Channel Data
- Marketplace Data
- Data Team (Basic, DWY) Reactive, excellent support — dashboard creation, customization & data guidance Learn more →
- Create Custom Dashboards (Basic)
- Customize Existing Dashboards (Basic)
- Data Guidance (Understand & Act)
- Technical Support
Add-Ons
Extend your plan with additional capabilities as your needs grow.
Accurate Attribution
Starting at €169 /month
- Pre-defined Product Page Views, Add to Carts, Initiated Checkouts
- Fire any custom event based on page interactions
- Apply filters to count events only when conditions are true
Operationalize Data
Starting at €169 /month
- Data Sync & Postback
- Meta Ads
- Google Ads
- Outbrain Ads
- Taboola Ads
- Klaviyo
- DatAds
- Automation
- Automated Google Sheets Exports
- adtribute MCP (Soon)
- Data Warehouse Exports (from €89/mo)
Service (Insights Plan Only)
Fixed at €1499 /month
- Customization
- Create Custom Attribution Dashboards (Advanced)
- Create Custom BI Dashboards (Advanced)
- Customize Existing Dashboards (Advanced)
- Insights & Action
- Monthly Call with Insights & Action Recommendation
- Proactive Insights & Action Recommendation in Slack
- Automation
- Data Workflow Automation
- Support & Maintenance
- Priority Support
- White-Glove Onboarding
- Data Quality Checkups
Compare Plans
| Feature | Attribution | Insights |
|---|---|---|
| Integrations | ||
| 1-Click-Shop-Integrations | Included | Included |
| 1-Click-Channel-Integrations | Included | Included |
| Integrate Amazon & Amazon Ads | Not included | Included |
| Integrate Leading A/B Testing Tools | Not included | Included |
| Integrate Custom Shop-Systems | Not included | Included |
| Integrate Custom Channel Data | Not included | Included |
| Integrate Any Custom Marketplace via Google Sheet | Not included | Included |
| Tracking | ||
| adtribute 1st-party Pixel | Included | Included |
| Leading User Identification | Included | Included |
| Track & Modify Shop Events | Included | Included |
| Custom Event Tracking | Add-On | Add-On |
| Custom Modeling | ||
| Best-in-class Attribution Models | Included | Included |
| Custom Attribution Models | Included | Included |
| Channel Builder | Included | Included |
| Enrich Click-based Attribution | Included | Included |
| Attribution Reports | ||
| Channel Overview | Included | Included |
| Channel Analytics | Included | Included |
| Landing Page Analytics | Included | Included |
| Creative Analytics | Included | Included |
| Aggregated User Journey Analytics | Included | Included |
| Individual User Journey Reporting | Included | Included |
| Keyword-Level Reporting (Organic & Paid) | Included | Included |
| Simple Report Customizations | Included | Included |
| Chrome Extension | Included | Included |
| Semantic Layer | ||
| Simple Formula Builder | Included | Included |
| Comprehensive E-Commerce Metric Setup | Included | Included |
| Unified Semantic Definitions | Not included | Included |
| Powerful SQL Formula Builder | Not included | Included |
| Completely Flexible Margin Structure Integration | Not included | Included |
| Set Targets Against All of Your Metrics | Not included | Included |
| Business Intelligence Reports | ||
| Business Analytics | Not included | Included |
| Product Analytics | Not included | Included |
| Retention Analytics | Not included | Included |
| Conversion Analytics | Not included | Included |
| Simple Report Customizations | Not included | Included |
| Unlimited Reports & Saved Views | Not included | Included |
| Actions | ||
| Send Order & Custom Events to Meta Ads | Add-On | Add-On |
| Send Order & Custom Events to Google Ads | Add-On | Add-On |
| Send Order & Custom Events to Outbrain Ads | Add-On | Add-On |
| Send Order & Custom Events to Taboola Ads | Add-On | Add-On |
| Sync Browse & Cart Abandonments to Klaviyo | Add-On | Add-On |
| Sync Attribution Data to DatAds | Add-On | Add-On |
| Automated Google Sheets Exports | Add-On | Add-On |
| Data Warehouse Exports | Add-On | Add-On |
| adtribute MCP (Soon) | Add-On | Add-On |
| Data Team | ||
| Create Custom Dashboards (Basic) | Included | Included |
| Customize Existing Dashboards (Basic) | Included | Included |
| Data Guidance (Understand & Act) | Included | Included |
| Technical Support from CSM via Slack, Email & Loom | Included | Included |
| Create Custom Attribution Dashboards (Advanced) | Data Team Add-On | Data Team Add-On |
| Create Custom BI Dashboards (Advanced) | Data Team Add-On | Data Team Add-On |
| Customize Existing Dashboards (Advanced) | Data Team Add-On | Data Team Add-On |
| Monthly Call with Insights & Action Recommendation | Data Team Add-On | Data Team Add-On |
| Proactive Insights & Action Recommendation in Slack | Data Team Add-On | Data Team Add-On |
| Data Workflow Automation | Data Team Add-On | Data Team Add-On |
| Priority Support | Data Team Add-On | Data Team Add-On |
| White-Glove Onboarding | Data Team Add-On | Data Team Add-On |
| Data Quality Checkups | Data Team Add-On | Data Team Add-On |
| Support & Billing | ||
| GDPR Compliant Data Handling | Included | Included |
| Unlimited Users | Included | Included |
| Granular Access Management | Included | Included |
| 1-on-1 Onboarding | Included | Included |
| Shop & Marketing Channel Data History | All Time | All Time |
| Attribution Window | Unlimited | Unlimited |
| Data Updates | Every 30min | Every 30min |
| Billing Cycle | Monthly & Yearly | Monthly & Yearly |
Customer Success Stories
See how leading e-commerce brands grow with adtribute.
Custom Attribution for Profitable Customer Acquisition
“Our SNOCKS attribution model provides all stakeholders with significantly more clarity, transparency and trust in our decisions, allowing us to scale without becoming inefficient. For e-com brands up to 3 million revenue, overkill. For e-com brands with over 10 million revenue, a must!”
Johannes Kliesch
Co-Founder
From Data Chaos to Efficient Growth with Tailored Solution
“If you go to a different solution, they might not be able to actually design everything according to exactly how you need it. And this is what the adtribute team did for us. The solution works exactly for our business case.”
Etienne Espenner
CEO & Co-Founder
Reliable Cross-Channel Attribution Enabled 3x Growth
“Our new customer acquisition has improved significantly. We can now optimize for KPIs like new customer ROAS and CAC, which has made our marketing spend much more efficient. adtribute has become an integral part of our daily decision-making.”
Darius Greulich
CEO
From Tool Hopping to Reliable Data & Adoption
“We tested pretty much every attribution tool on the market, starting from Triple Whale to Hyros to Tracify. We ended up with adtribute for two years now and we have a lot of opportunities to customize the tool as we need it and we also found the best tracking quality in adtribute.”
467% Order Growth in 2 Years with Custom Analytics on Demand
“I constantly ask for new reports and other reports and can you do this and that and this is a huge help. All KPIs changed obviously and they were all getting better. And this is the main reason I won't change for another solution.”
Custom Dashboards That Enable Every Department
“Even if we grow 10x, I think we will not change the software because I don't see any other software doing a better job. The pricing is similar to other comparable tools, but the service feels like it's very boutique. It feels like a tailor-made solution with very quick and detailed answers.”
Doubling Revenue after solving Tracking Issues
“Very good tracking, but more importantly excellent support. Whenever I have something specific that I need implementing, the team responds quickly, and with great detail. You can customize everything with the support together and build an ad tracking tool tailor-made for your brand.”
Reliable Attribution, Lowest CAC by Over 25%
“We also tested other third party attribution and tracking tools which didn't really work. After working with adtribute that really solved lots of those problems for us.”
Loved by E-Commerce Leaders
See what our customers have to say about working with adtribute.
“Our SNOCKS attribution model provides all stakeholders with significantly more clarity, transparency and trust in our decisions, allowing us to scale without becoming inefficient. For e-com brands up to 3 million revenue, overkill. For e-com brands with over 10 million revenue, a must!”
Etienne Espenner
CEO & Co-Founder, PURELEI
“If you go to a different solution, they might not be able to actually design everything according to exactly how you need it. And this is what the adtribute team did for us. The solution works exactly for our business case.”
Alexander Pelz
Co-Founder, Rosental
“adtribute has been a huge factor in our growth over the past 12 months. Their ability to build and constantly optimize our custom attribution models has helped us scale up our new customer acquisition while maintaining profitability.”
Darius Greulich
CEO, Stoertebekker
“adtribute has become an integral part of our daily decision-making. Our new customer acquisition has improved significantly, and we can now optimize for KPIs like new customer ROAS and CAC.”
“We tested pretty much every attribution tool on the market, starting from Triple Whale to Hyros to Tracify. We ended up with adtribute for two years now and we have a lot of opportunities to customize the tool as we need it and we also found the best tracking quality in adtribute.”
Nico Heilborn
CMO, Momento Akustik
“I constantly ask for new reports and other reports and can you do this and that and this is a huge help. All KPIs changed obviously and they were all getting better. And this is the main reason I won't change for another solution.”
“Even if we grow 10x, I think we will not change the software because I don't see any other software doing a better job. The pricing is similar to other comparable tools, but the service feels like it's very boutique. It feels like a tailor-made solution with very quick and detailed answers.”
“Very good tracking, but more importantly excellent support. Whenever I have something specific that I need implementing, the team responds quickly, and with great detail. You can customize everything with the support together and build an ad tracking tool tailor-made for your brand.”
“adtribute allows us to easily bring together all data in one place. This is particularly relevant for us, as we operate both online and offline, and adtribute allows us to target online advertising more effectively for offline sales! The customer support is very good!”
Unlock Better Data Today
Join 100+ leading e-commerce brands using adtribute to track, attribute, and optimize their marketing.
Frequently Asked Questions
Everything you need to know about getting started with adtribute.
What makes adtribute special?
The ability to accurately track and identify users in challenging environments, delivering unparalleled data accuracy. Our true first-party tracking bypasses iOS restrictions, ad blockers, and browser regulations to give you a complete picture of your customer journeys.
Is adtribute the right solution for me?
Book a demo to find out. adtribute prioritizes data accuracy, offers full integration and customization, and is designed to be scale and future-proof, unaffected by privacy regulation changes. We work best with e-commerce businesses doing 7-9 figures in revenue.
Is adtribute compliant with all data privacy laws?
Yes, adtribute is 100% compliant with all data privacy laws, including GDPR (DSGVO), with all data stored on EU servers.
How much does adtribute cost?
Costs depend on your net revenue and required features for tracking, attribution, and business intelligence. Contact us for a custom quote tailored to your business needs.
How does the onboarding process look like?
Start with a demo to confirm fit, then we collect integration information, complete the technical integration, and provide educational materials and guidance. Our team handles the heavy lifting so you can focus on your business.
Is this a lot of work? Do I need developers?
No, our customer success reps and engineers handle the heavy lifting. We provide report templates and educational content, with ongoing support to make sure you get the most out of the platform.
Does adtribute integrate with XYZ?
We integrate with 40+ platforms including Meta, Google Ads, Klaviyo, Taboola, and many more. If your tool isn't listed, reach out — we integrate new tools quickly based on customer needs.