Trusted by e-commerce leaders
Case studies, reviews, and testimonials from real customers.
Alexander Pelz
Co-Founder, Rosental
“adtribute has been a huge factor in our growth over the past 12 months. Their ability to build and constantly optimize our custom attribution models has helped us scale up our new customer acquisition while maintaining profitability.”
“adtribute allows us to easily bring together all data in one place. This is particularly relevant for us, as we operate both online and offline, and adtribute allows us to target online advertising more effectively for offline sales! The customer support is very good!”
Etienne Espenner
CEO & Co-Founder, PURELEI
“If you go to a different solution, they might not be able to actually design everything according to exactly how you need it. And this is what the adtribute team did for us. The solution works exactly for our business case.”
Oliver Crockett
Senior Marketing Lead, Passion.io
“The attribution system that the team at adtribute have built not only gives us more reliable and accurate tracking than out-of-the-box solutions - The customization they offer has enabled entirely new ways of understanding the buying journey of our customers.”
Roman Nasarian
Founder, Creato Linkup
“You're not stuck with cookie-cutter dashboards – you can tweak attribution models, adjust visualizations, and basically make it work the way you need it to.”
Felix Focken
Director of Revenue, PERGOLUX
“The main difference with adtribute for us was that we really have full flexibility in basically building whatever we need combined with the great customer service that you guys offer. We have much more steering capabilities, especially in the lead generation steering. We were largely blind before and have a lot more control now.”
“Great service and support in terms of speed and quality. The software itself is very flexible and can be customized precisely to our needs, even with a more complex sales funnel across multiple business segments.”
Marven Henncker
Founder & CEO, abscale
“Our primary use case is the Integration of A/B testing data from tools like Ablyft into adtribute's attribution system. Especially for tracking different customer segments this is crucial as most of the testing tools don't offer a good system for that.”
Elliot Walker
Performance Marketer, Perspective.co
“Very good tracking, but more importantly excellent customer support. Whenever I have something specific that I need implementing, the team responds very quickly, and with great detail.”
Elli Panteliadou
Head of Performance, Beilmann Marketing
“We've been using adtribute at Beilmann Marketing for several of our D2C clients for quite some time now. The tool is intuitive and highly customizable - we especially love how easy it is to build tailored reports for each client. The insights are reliable and make performance analysis much easier.”
Felix Kleine
Co-Founder, Health Routine
“We tested pretty much every attribution tool on the market, starting from Triple Whale to Hyros to Tracify. We ended up with adtribute for two years now and we have a lot of opportunities to customize the tool as we need it and we also found the best tracking quality in adtribute.”
Lisa Eiberger
CRM Specialist, Passion.io
“I love the level of detail when it comes to attribution and the outstanding customer support. The Adtribute team is very quick to respond and supportive when it comes to custom reports & solutions.”
Nico Heilborn
CMO, Momento Akustik
“I constantly ask for new reports and other reports and can you do this and that and this is a huge help. All KPIs changed obviously and they were all getting better. And this is the main reason I won't change for another solution.”
Jan Bahmann
Founder, Jan Bahmann
“The biggest thing for us is the customizability. We run a lot of funnels and need specific dashboards for them. But no matter how complex our needs or questions have been, up until now adtribute fulfilled all our wishes.”
Andreas Himmelbauer
Co-Founder, miavola
“Even if we grow 10x, I think we will not change the software because I don't see any other software doing a better job. The pricing is similar to other comparable tools, but the service feels like it's very boutique. It feels like a tailor-made solution with very quick and detailed answers.”
Daniel Singh
Head of Marketing, Iron Brothers
“Very good tracking, but more importantly excellent support. Whenever I have something specific that I need implementing, the team responds quickly, and with great detail. You can customize everything with the support together and build an ad tracking tool tailor-made for your brand.”
Felix Morsbach
Co-Founder, 305 Care
“We also tested other third party attribution and tracking tools which didn't really work. After working with adtribute that really solved lots of those problems for us.”
Johannes Ohm
CEO, K&O Solutions
“My personal highlight is the integration directly in Meta Ads Manager. We see adtribute data there as additional columns, which makes it much easier to judge at ad level which creatives actually drive sales and revenue and what ROAS they achieve. For me, it's clearly the best attribution platform we have worked with so far.”
Kathrin Reiß
Online Marketing Manager, KlickTipp
“As a software company, we at KlickTipp appreciate adtribute's precision in lead attribution tracking most. Its custom attribution models help us understand the true customer journey and cost of our leads. The customer support team has been exceptional via Slack: they actually understand the complexities of B2B lead attribution and provide technical guidance rather than just basic troubleshooting.”
“This software outperforms other attribution tools by a significant margin. I conducted split tests against Northbeam, and it was able to link far more visitors to their existing histories. The business intelligence layer is excellent, offering detailed customization that allows me to analyze performance and data by product line.”
Nico Conrad
Founder, Hey Dear
“We were early Tracify users and switched to adtribute in 2024 because we needed higher data quality and more flexibility. adtribute gives us a reliable basis for decisions on media buying and scaling. Its ability to be tailored to our business model is especially strong.”
David Sprosec
Performance Marketer, resonads
“We use adtribute as an agency that primarily works in the lead generation space for coaching businesses, and it has been a game changer for us. We can now track the full customer journey and finally see true bottom-of-funnel metrics such as booked calls, setting calls, closing calls, and ultimately real sales.”
“The support team is genuinely hands-on. They're responsive, clear, and fast solving. It feels more like having an attribution partner than just a software vendor. Instead of forcing us into generic dashboards, adtribute helped shape reports around our channels, campaigns, and decision-making process.”
“What's most helpful about adtribute is how flexible and customizable the whole setup is. We can build dashboards and views that are really tailored to our business and how we make decisions, not some generic one-size-fits-all reporting. Overall, adtribute gives us a lot more confidence in our data and decisions.”
“I like being able to see and compare all channels at a glance, which is essentially the meta level of customer acquisition. The initial setup was super easy because the adtribute team guided us excellently. They understood our funnel very quickly and keep accommodating our requests for adjustments even after the setup.”
Tobias Konerding
COO, Anonymous
“Amazing customer support, a really easy implementation with a guided process, great customizability, extremely feature rich and very accurate user tracking over the whole journey.”
Kai Schmidt
Head of D2C, buah
“I like adtribute for its ease of use, flexibility, accuracy, reliability, and customization. The service and availability of support are also great, making it easy to always get the right data and interpret it to make it actionable. The initial setup was easy because it was well supported by the adtribute team.”
“adtribute has given us complete transparency over our marketing attribution. We see exactly which channels and campaigns are really performing and can direct our budget specifically to where it brings the greatest ROI. The easy handling and clear dashboards make the day-to-day management of our performance marketing much more efficient.”
Julian
Founder, Anonymous
“adtribute has completely elevated the way we work in performance marketing. It brings all relevant data sources together in one place, giving us full transparency across every metric, from the big picture down to the smallest detail. For the first time, we can clearly understand how every decision impacts performance across all platforms, campaigns and ads.”
Eimantas
CMO, Healthletic
“The software capabilities and customization opportunities are limitless. This tool is one of the best, if not the best, in the market for marketing attribution and data visualization. The support is on the next level as well: the team can customize and provide any type of report.”
Marc Redekop
Founder, Anonymous
“I'm extremely happy with adtribute. We've been using it for over a year and it has let us scale really well.”
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