First Party Ad & Conversion Tracking Software With Custom Attribution Models.
Confidently scale your marketing with deeply integrated First Party Tracking allowing for the best data collection.
Customize your Multi-Touch-Attribution & Marketing-Mix-Modelling to fit your business and maximize performance.
100% GDPR (DSGVO) compliant.
How adtribute’s First Party Ad & Conversion Tracking drives better marketing outcomes
Unparalleled Accuracy
True 1st-party Tracking (Tracks 100% of User Sessions)
Deeply Integrated
Every customer interaction with your business gets tracked
Infinitely Customizable
Define relevant conversions and create your own KPIs
Future-Proof
100% GDPR (DSGVO) compliant
Ad-Level Profitability & LTVs
Make every ad dollar count by looking at the actual impact on profitability rather than just top-line revenue.
Scale profitable ads further
Our accurate ad-level profitability and customer-lifetime-value data helps you increase your marketing budgets with confidence.
Turn off unprofitable ads quicker
Identify your unprofitable ads by seeing contribution margins based on reliable and near real-time data.
View-Through Conversion-Impact down to the Ad-Level
Unlock more scalability for your top of the funnel marketing efforts. Our view-through attribution feature uses data points like PPS, discount codes & ad platform data to model the full impact of your marketing activities down to the ad level.
Fully-Custom Attribution Models
Your business is unique. Therefore the Attribution Model judging the success of your business should be, too.
Make Quicker Decisions with near real-time Data
Adjust to changes quickly and capitalize on strong performing days with our near real-time data freshness.
Deeply Understand User Journeys
Gain deep insights into what makes customers convert and how their journeys look like.
Chrome Extension
Improve efficiency by seamlessly showing attribution data where media buyers are already working - inside ad managers.
Attribution Reporting
Marketing Overview
Keep track of top-level KPIs to spot Marketing Trends early.
In-depth Channel Reports
Quick-access to Channel-relevant KPIs, Segmentation & Filters.
Attribution Drill-Down
Combine countless filterable variables to generate deep insights.
Cohort Analysis
Identify LTV & CAC Data per Channel, Campaign and Ad.
Creative Analysis
See top-performing Ads & spot hidden performance patterns easily.
Custom Attribution Reports
Build your fully-custom attribution reports on top of our report library.
Marketing Overview
Keep track of top-level KPIs to spot Marketing Trends early.
In-depth Channel Reports
Quick-access to Channel-relevant KPIs, Segmentation & Filters.
Attribution Drill-Down
Combine countless filterable variables to generate deep insights into your data.
Cohort Analysis
Identify LTV & CAC Data per Channel, Campaign and Ad.
Creative Analysis
See top-performing Ads & spot hidden performance patterns easily.
Custom Attribution Reports
Build your fully-custom attribution reports on top of our report library. No code required.
Turn Your Attribution Data Into Action.
Chrome Extension
Improve efficiency by seamlessly showing attribution data inside Meta's ad manager.
Fuel Ad Platform AIs
Increase ad performance by fueling ad platform AIs with accurate attribution data.
Larger Retargeting Audiences
Improve retargeting ROI by sharing larger and more accurate audiences with ad platforms.
Our case studies
467% Order Growth in 2 Years with Data Analytics on Demand
The acoustic panels brand & manufacturer processes 130k annual orders with 90 employees but was struggling with fragmented data across platforms. CMO Nico Heilborn implemented adtribute in late 2023 and made it his central operating hub, constantly requesting custom reports to analyze their complex business. The result: Improved KPIs across the board and confident decision-making that drove over 400% order growth in 2 years.
Custom Dashboards That Enable Every Department
The thyroid supplement company founded by experienced agency professionals, chose adtribute from day one based on their prior client exposure to various tracking tools. The platform's exceptional flexibility and boutique-level customer support enabled company-wide adoption across all departments with customized dashboards for everything from marketing attribution to P&L and demand planning.
From Tool Hopping to Reliable Data & 100% Team Adoption
Health Routine, a multiple eight-figure health products company, tested every major attribution tool but found them too rigid for their complex operations and lacking in data quality. After implementing adtribute, they achieved 100% adoption across all marketing sub-teams through accurate tracking, customized attribution models and reports tailored to each department's specific needs.
Reliable Tracking & Attribution Lowers CAC by 25%
The skincare brand struggled with unreliable Meta attribution data as they rapidly scaled to mid seven figures, making it difficult to optimize their complex campaign structure across multiple products. After implementing adtribute in December 2024, they gained visibility into New Customer ROAS and achieved a 20-25% reduction in customer acquisition costs within the first few months.
Doubling Revenue after solving Tracking Issues
The supplement brand faced tracking challenges that left them unable to measure cross-channel marketing performance effectively. After implementing adtribute's analytics platform in 2024, they discovered their customer acquisition costs were lower than expected and gained unified visibility across all channels. This improved attribution and their custom reports & metrics enabled them to scale and nearly double their revenue in 2024.
Customer testimonials
Our clients’ thoughts in a few words.
"If you're making 8 figures and haven't yet thought about your own attribution model, get in touch with adtribute.io. Best-in-class data foundation: Data is collected in a 1st-party context rather than 3rd-party, making it unaffected by ad blockers and browser restrictions."
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"We tested pretty much every attribution tool on the market, starting from Triple Whale to Hyros to Tracify. We ended up with adtribute for two years now and we have a lot of opportunities to customize the tool as we need it and we also found the best tracking quality in adtribute."
“adtribute has helped us tremendously in gaining a clear overview of our spending - improving the profitability of our marketing. Their service is always first class and you can completely rely on them. Starting over, I would enthusiastically pick adtribute again.”
"The attribution system that the team at adtribute have built not only gives us more reliable and accurate tracking than out-of-the-box solutions - The customization they offer has enabled entirely new ways of understanding the buying journey of our customers."
"adtribute has been a huge factor in our growth over the past 12 months. Their ability to build and constantly optimize our custom attribution models has helped us scale up our new customer acquisition while maintaining profitability."
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"Even if we grow 10x, I think we will not change the software because I don't see any other software doing a better job. The pricing is similar to other comparable tools, but the service feels like it's very boutique. It feels like a tailor-made solution with very quick and detailed answers."
"I constantly ask for new reports and other reports and can you do this and that and this is a huge help. All KPIs changed obviously and they were all getting better. And this is the main reason I won't change for for another solution."
"The main strength of adtribute is that you can customize everything togetger with their support and build a tracking tool tailor-made for your brand. That is one thing I did not see at any tracking tool before."
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"You're not stuck with cookie-cutter dashboards – you can tweak attribution models, adjust visualizations, and basically make it work the way you need it to."
"Great service and support in terms of speed and quality. The software itself is very flexible and can be customized precisely to our needs, even with a more complex sales funnel across multiple business segments."
"Our primary use case is the Integration of A/B testing data from tools like Ablyft into adtribute’s attribution system. Especially for tracking different customer segments this is crucial as most of the testing tools don’t offer a good system for that."
“Very good tracking, but more importantly excellent customer support. Whenever I have something specific that I need implementing, the team responds very quickly, and with great detail.”
"We also tested other third party attribution and tracking tools which didn't really work. After working with adtribute that really solved lots of those problems for us."
"We’ve been using adtribute at Beilmann Marketing for several of our D2C clients for quite some time now. The tool is intuitive and highly customizable - we especially love how easy it is to build tailored reports for each client. The insights are reliable and make performance analysis much easier."
"I love the level of detail when it comes to attribution and the outstanding customer support. The Adtribute team is very quick to respond and supportive when it comes to custom reports & solutions."
“While some tools might look flashier or offer fancier interfaces, adtribute stands out for its reliability, accuracy, and, most importantly, the personal touch.”
"The biggest thing for us is the customizability. We run a lot of funnels and need specific dashboards for them. But no matter how complex our needs or questions have been, up until now adtribute fulfilled all our wishes."
"adtribute allows us to easily bring together all data in one place. This is particularly relevant for us, as we operate both online and offline, and adtribute allows us to target online advertising more effectively for offline sales! The customer support is very good!"
"adtribute allows us to easily bring together all data in one place. This is particularly relevant for us, as we operate both online and offline, and adtribute allows us to target online advertising more effectively for offline sales! The customer support is very good!"
"We also tested other third party attribution and tracking tools which didn't really work. After working with adtribute that really solved lots of those problems for us."
"We tested pretty much every attribution tool on the market, starting from Triple Whale to Hyros to Tracify. We ended up with adtribute for two years now and we have a lot of opportunities to customize the tool as we need it and we also found the best tracking quality in adtribute."
"I constantly ask for new reports and other reports and can you do this and that and this is a huge help. All KPIs changed obviously and they were all getting better. And this is the main reason I won't change for for another solution."
"You're not stuck with cookie-cutter dashboards – you can tweak attribution models, adjust visualizations, and basically make it work the way you need it to."
"Great service and support in terms of speed and quality. The software itself is very flexible and can be customized precisely to our needs, even with a more complex sales funnel across multiple business segments."
"Even if we grow 10x, I think we will not change the software because I don't see any other software doing a better job. The pricing is similar to other comparable tools, but the service feels like it's very boutique. It feels like a tailor-made solution with very quick and detailed answers."
"I love the level of detail when it comes to attribution and the outstanding customer support. The Adtribute team is very quick to respond and supportive when it comes to custom reports & solutions."
"We’ve been using adtribute at Beilmann Marketing for several of our D2C clients for quite some time now. The tool is intuitive and highly customizable - we especially love how easy it is to build tailored reports for each client. The insights are reliable and make performance analysis much easier."
"Our primary use case is the Integration of A/B testing data from tools like Ablyft into adtribute’s attribution system. Especially for tracking different customer segments this is crucial as most of the testing tools don’t offer a good system for that."
"The biggest thing for us is the customizability. We run a lot of funnels and need specific dashboards for them. But no matter how complex our needs or questions have been, up until now adtribute fulfilled all our wishes."
"If you're making 8 figures and haven't yet thought about your own attribution model, get in touch with adtribute.io. Best-in-class data foundation: Data is collected in a 1st-party context rather than 3rd-party, making it unaffected by ad blockers and browser restrictions."
"The main strength of adtribute is that you can customize everything togetger with their support and build a tracking tool tailor-made for your brand. That is one thing I did not see at any tracking tool before."
"adtribute has been a huge factor in our growth over the past 12 months. Their ability to build and constantly optimize our custom attribution models has helped us scale up our new customer acquisition while maintaining profitability."
"The attribution system that the team at adtribute have built not only gives us more reliable and accurate tracking than out-of-the-box solutions - The customization they offer has enabled entirely new ways of understanding the buying journey of our customers."
“adtribute has helped us tremendously in gaining a clear overview of our spending - improving the profitability of our marketing. Their service is always first class and you can completely rely on them. Starting over, I would enthusiastically pick adtribute again.”
“Very good tracking, but more importantly excellent customer support. Whenever I have something specific that I need implementing, the team responds very quickly, and with great detail.”
“While some tools might look flashier or offer fancier interfaces, adtribute stands out for its reliability, accuracy, and, most importantly, the personal touch.”
Frequently Asked Questions
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Unlock Better Data Today
Learn how industry-leading companies generate better outcomes with adtribute data. Discover how we can help you achieve the same.
