Table of Contents
About 305 Care
305 Care is a German skincare brand based in Düsseldorf that launched in 2024, specializing in clinically tested formulas with active ingredients for sensitive skin. Their key differentiator is personalized face cream - customers complete a questionnaire on their website to receive a custom formula with their name on the packaging.
The company achieved seven-figure revenue in their first year and is currently in the mid-seven figures range, with strong online sales and expansion into retail markets.
Challenges & Problems
As 305 Care scaled rapidly, their marketing attribution became unreliable. Initially using Meta's native reporting and Google Analytics, the team found Meta's data increasingly unreliable as their campaign structure grew more complex with multiple products and testing campaigns.
"The problem was that the Meta data became increasingly unreliable because we were growing very fast, and that made the campaign structure become more complex and with a more complex campaign structure, more campaigns for different products, separate testing campaign, it was really difficult to decide where to put the spend and what campaigns and what ad sets we want to scale." - Felix Morsbach
The team tested several third-party attribution tools but found them lacking in reliability and service quality. Without accurate data, they couldn't confidently scale campaigns or optimize their customer acquisition strategy.
"We also tested other third party attribution tools, many hype tools from the States, but yeah, it didn't really work out for us." - Felix Morsbach
Solution with adtribute
305 Care implemented adtribute in December 2024 to address their attribution challenges. The platform provided accurate cross-channel attribution, enabling confident scaling decisions based on reliable data.
"After working with adtribute... the main benefit is that we can finally scale our ad sets and campaigns again with way more confidence in the data." - Felix Morsbach
A key benefit was gaining visibility into New Customer ROAS, a metric previously unavailable to them. This allowed optimization specifically for new customer acquisition rather than just overall performance.
"The metric that we focus really heavily on is the New Customer ROAS and the Customer Acquisition Costs. And we had no possibility before adtribute to even look at New Customer ROAS. So, that we can optimize on that metric is a really, really big advantage for us." - Felix Morsbach
Outcome & Results
Within the first three to four months of using adtribute, 305 Care achieved a 20-25% reduction in Customer Acquisition Costs, improving profitability and enabling more effective scaling.
"The customer acquisition costs really improved after working with adtribute. In the first three or four months, we could really notice a drop in customer acquisition costs at about 20, 25%." - Felix Morsbach
The platform's customization capabilities and data integration with Meta's algorithm provided additional value beyond basic attribution tracking.
"You can not only see the accurate data, even better, you can send the data from adtribute back to Meta so that the algorithm from Meta is able to optimize based on the events that you create based on the adtribute data. And that's also something which is really missed with with other tools." - Felix
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