In short
- First-party tracking and multi-touch attribution
- Particularly popular with info-products, coaches, and high-ticket DTC
- Heavy focus on Google + Meta ad platforms. US-first positioning
- Custom-modeling and lifetime-value attribution central to the pitch
What is Hyros
Hyros is a first-party tracking and attribution platform popular with US info-product, coaching, and high-ticket DTC brands. The pitch: capture every touchpoint server-side, stitch identities deterministically, attribute revenue back to ad spend across Google and Meta with multi-touch and LTV-focused models.
Where Hyros fits in 2026
Hyros built its reputation in the info-product world, webinars, coaching funnels, high-ticket courses, where attribution is hard because the journey is long and the conversion happens outside the ad platform’s view. The attribution model emphasizes lifetime value over first-purchase attribution, which fits info-products well.
For European brands and pure e-commerce, adtribute’s EU hosting, semantic layer, and MCP for AI agents typically fit better. For US info-product and coaching businesses, Hyros remains a strong choice.
FAQ about Hyros
How does Hyros work?
Hyros uses first-party server-side tracking, UTM parameters, fingerprinting, and CRM data to stitch together long, multi-touch customer journeys. It is designed for info-product, coaching, and high-ticket DTC brands where attribution windows can stretch weeks or months.
How much does Hyros cost?
Hyros pricing is revenue-based and starts at $230 per month on annual billing for businesses tracking up to $20,000 in monthly revenue, scaling up from there. There is no free trial and a demo call is required to get started.
What are Hyros alternatives?
The main alternatives are Triple Whale and Northbeam for DTC e-commerce, plus Cometly, RedTrack, and Admetrics for similar attribution use cases. Triple Whale is the most common alternative for Shopify brands, while Northbeam targets enterprise.
Is Hyros good for Shopify?
Hyros works with Shopify but was not built for it. Most Shopify brands pick Triple Whale, Northbeam, or Polar instead because they have deeper Shopify-native data models, while Hyros remains stronger for info-product and high-ticket sellers.
Does Hyros use AI for attribution?
Hyros uses statistical and machine learning models to stitch touchpoints and assign credit across long sales cycles. The marketing emphasizes ‘AI tracking,’ but at its core this is multi-touch attribution with first-party tracking, not generative AI.
Why choose Hyros?
Hyros is built for info-product, coaching, and high-ticket DTC brands needing first-party tracking and multi-touch attribution in US-led markets.
Is Hyros free?
No, Hyros starts at $199 per month with no free tier. Contact sales at hyros.com for a quote.
How to learn Hyros?
Hyros maintains documentation at hyros.com. Their YouTube channel has product walkthroughs and partner agencies offer paid training.
What are Hyros reviews?
Hyros is rated 4.9 on Trustpilot with 663 reviews. See the reviews for detailed feedback.
Does Hyros have an API?
Yes, Hyros provides a REST API for conversion ingestion and attribution data. Documentation is at hyros.com.
Does Hyros have a trial or a demo?
Hyros doesn’t publish a free trial. Book a demo at hyros.com.
Hyros pricing
Hyros pricing starts at $199/mo. Plans are organised as Custom · ad-spend based. See the full Hyros pricing page for current tiers and any add-ons.
