In short
- Server-side tracking with Meta and TikTok Conversion API integration
- Multi-touch attribution with creative-level performance reporting
- Shopify-native installation in under an hour
- Best fit: Shopify DTC brands wanting Conversion API and attribution in one tool
What is Cometly
Cometly is a multi-touch attribution platform built for Shopify e-commerce. The product combines server-side tracking with native Conversion API integration for Meta and TikTok, multi-touch attribution across the major paid channels, and creative-level performance reporting that ties individual ads back to revenue rather than only campaign-level ROAS.
Where Cometly fits in 2026
Cometly is the right pick for Shopify DTC brands that want server-side Conversion API and multi-touch attribution in a single tool, without the complexity or price tag of enterprise platforms. The product targets the same gap as ThoughtMetric, post-pixel attribution at a mid-market price, with a Shopify-specific feature set that includes creative-level reporting most competitors price as an enterprise add-on.
The honest trade-off is breadth. Cometly is focused on Shopify and the major paid-social and paid-search platforms. Brands running serious offline channels, B2B funnels, or non-Shopify storefronts typically find Northbeam, Rockerbox, or adtribute better fits. The pricing model is also custom rather than published, which can be a friction point for early-stage operators who want to compare costs in self-serve.
How Cometly compares to alternatives
Versus Triple Whale: Triple Whale is the broader Shopify analytics dashboard with Moby AI and a larger feature surface. Cometly is narrower with deeper Conversion API and creative-level focus. Brands that already use Triple Whale for analytics sometimes add Cometly purely for the server-side CAPI integration. Versus ThoughtMetric: Direct competitors. ThoughtMetric publishes pricing and reads slightly more general-purpose; Cometly leans into creative-level reporting and the CAPI story more aggressively. Pick on feature emphasis rather than methodology, both deliver server-side multi-touch at mid-market scale. Versus Hyros: Hyros is built for info-product, coaching, and high-ticket DTC with long conversion windows. Cometly is Shopify-first with shorter conversion cycles. Different attribution philosophies for different business models.
FAQ about Cometly
How much does Cometly cost?
Cometly does not publish prices. Plans are quoted based on monthly ad spend and setup needs, with a Professional tier for growth-stage Shopify brands and an Enterprise tier with more onboarding and implementation support.
How does Cometly work with Shopify?
Cometly connects to Shopify and your ad accounts (Meta, Google, TikTok, and others), then uses server-side tracking and Conversion API integrations to attribute every purchase back to the touchpoints that drove it. Enriched purchase data is then synced back to ad platforms for better optimization.
Cometly vs Triple Whale, what’s the difference?
Both are Shopify-focused attribution platforms. Triple Whale leans into a wider analytics dashboard and creative reporting, while Cometly emphasizes AI-driven multi-touch attribution and Conversion API enrichment. Many brands run a pilot on both before committing.
Does Cometly send conversions back to Meta and Google?
Yes, Cometly’s Conversion Sync feeds enriched, server-side conversion data back into Meta CAPI, Google Ads, and TikTok Events API. This is one of its main selling points versus pure dashboard tools.
Is Cometly worth it for small Shopify stores?
Cometly is built for growth-stage brands and agencies, generally those running multi-platform paid media at meaningful spend. Below roughly $20k to $30k per month in ad spend, simpler tools (UTM-based dashboards or Triple Whale’s lower tier) are usually a better fit.
How to use Cometly?
Sign up at cometly.com, install the Cometly Shopify app, and connect Meta, TikTok, and Google ad accounts. Most stores are tracking attribution within a day.
Why choose Cometly?
Cometly is a Shopify-native attribution tool with built-in server-side tracking and conversion API forwarding, priced more aggressively than Triple Whale for early-stage and mid-market DTC brands.
Is Cometly free?
No, Cometly does not offer a free plan but provides a 14-day free trial on paid tiers.
How to learn Cometly?
Cometly maintains documentation at cometly.com/help. Their YouTube channel and blog cover attribution best practices and Shopify CRO tactics.
What are Cometly alternatives?
Common alternatives include Triple Whale, Northbeam, Polar Analytics, adtribute, and Hyros.
What are Cometly reviews?
Cometly is rated 4.8 on G2 with 35 reviews. See the reviews for detailed feedback.
Does Cometly have an API?
Yes, Cometly provides a REST API for attribution data and a Conversion API endpoint for server-side events. Documentation is at cometly.com.
Does Cometly have a trial or a demo?
Yes, Cometly offers a 14-day free trial. You can also book a demo at cometly.com.
Does Cometly have AI?
Yes, Cometly’s differentiator is its AI Ads Manager, which surfaces specific recommendations on which ads and campaigns to scale or cut based on server-side attribution data. AI is layered on top of multi-touch attribution and conversion sync to Meta, Google, and TikTok.
Cometly pricing
Cometly pricing starts at Custom. Plans are organised as Ad-spend based. A 14 days free trial is available. See the full Cometly pricing page for current tiers and any add-ons.
