Marketing Attribution Software for E-Commerce
Finally get attribution numbers you can actually trust, so you can scale your marketing with confidence.
Trusted by 7-9 figure e-commerce brand leaders & operators
Used daily by leading e-commerce brands
SNOCKS
Custom Attribution for Profitable Customer Acquisition
“Our SNOCKS attribution model provides all stakeholders with significantly more clarity, transparency and trust in our decisions, allowing us to scale without becoming inefficient. For e-com brands up to 3 million revenue, overkill. For e-com brands with over 10 million revenue, a must!”
Johannes Kliesch, Co-Founder
PURELEI
From Data Chaos to Efficient Growth with Tailored Solution
“If you go to a different solution, they might not be able to actually design everything according to exactly how you need it. And this is what the adtribute team did for us. The solution works exactly for our business case.”
Alexander Pelz
Co-Founder, Rosental
“adtribute has been a huge factor in our growth over the past 12 months. Their ability to build and constantly optimize our custom attribution models has helped us scale up our new customer acquisition while maintaining profitability.”
Stoertebekker
Reliable Cross-Channel Attribution Enabled 3x Growth
“Our new customer acquisition has improved significantly. We can now optimize for KPIs like new customer ROAS and CAC, which has made our marketing spend much more efficient. adtribute has become an integral part of our daily decision-making.”
Health Routine
From Tool Hopping to Reliable Data & Adoption
“We tested pretty much every attribution tool on the market, starting from Triple Whale to Hyros to Tracify. We ended up with adtribute for two years now and we have a lot of opportunities to customize the tool as we need it and we also found the best tracking quality in adtribute.”
PERGOLUX
Customized Lead Reporting Cuts CPL by 41%
“The main difference with adtribute for us was that we really have full flexibility in basically building whatever we need combined with the great customer service that you guys offer. We have much more steering capabilities, especially in the lead generation steering. We were largely blind before and have a lot more control now.”
Iron Brothers
Doubling Revenue after solving Tracking Issues
“Very good tracking, but more importantly excellent support. Whenever I have something specific that I need implementing, the team responds quickly, and with great detail. You can customize everything with the support together and build an ad tracking tool tailor-made for your brand.”
305 Care
Reliable Attribution Lowers CAC by Over 25%
“We also tested other third party attribution and tracking tools which didn't really work. After working with adtribute that really solved lots of those problems for us.”
“adtribute allows us to easily bring together all data in one place. This is particularly relevant for us, as we operate both online and offline, and adtribute allows us to target online advertising more effectively for offline sales! The customer support is very good!”
Momento Akustik
467% Order Growth in 2 Years with Custom Analytics on Demand
“I constantly ask for new reports and other reports and can you do this and that and this is a huge help. All KPIs changed obviously and they were all getting better. And this is the main reason I won't change for another solution.”
miavola
Custom Dashboards That Enable Every Department
“Even if we grow 10x, I think we will not change the software because I don't see any other software doing a better job. The pricing is similar to other comparable tools, but the service feels like it's very boutique. It feels like a tailor-made solution with very quick and detailed answers.”
“Great service and support in terms of speed and quality. The software itself is very flexible and can be customized precisely to our needs, even with a more complex sales funnel across multiple business segments.”
What You Get
Every data layer you need to turn marketing attribution
into your competitive advantage in E-Commerce
adtribute collects your marketing and shop data, defines metrics and models around your business, shows you what actually drives profit, and puts the results back to work in your tools.
Integrations & Tracking Layer
Collect
Every click, order, and cost captured accurately in one place.
Analysis & Dashboard Layer
Analyze
See what actually drives orders, profit, and growth.
Activation & Automation Layer
Act
Put the results to work in your ads and tools.
Your data team helps at every step: collecting clean data, defining your models and metrics, reading the results with you, and acting on them.
Collect
Tracking & attribution without data loss.
Integrate every data source.
Ad platforms overclaim and web analytics undercounts. adtribute captures every customer journey complete and identified, on first-party data.
Tracking that does not lose events
Ad blockers, ITP, and ETP eat events from GA4, Meta, Klaviyo, and most other attribution tools. adtribute captures every event with true first-party, server-side tracking from your own domain.
Event capture · other tools vs adtribute
User identification across devices & browsers
Cross-browser and cross-device journeys stitched to one customer, so attribution does not break before the order.
One customer journey
- Day 1 · Meta ad click iPhone · Instagram
- Day 2 · Product page view iPhone · Safari
- Day 6 · Google search Laptop · Chrome
- Day 7 · Add to cart Laptop · Chrome
- Day 8 · Klaviyo email click iPhone · Safari
- Day 9 · Purchase €120 Laptop · Chrome
6 touchpoints · 1 identified customer
All your data sources connected
Connect every revenue, lead, and cost data stream with 45+ native integrations, plus custom integrations for everything else.
Connected sources
Define
Customize attribution models, metrics, and dimensions
to fit your E-Commerce brand
Attribution models, metrics, and dimensions defined around your business logic and maintained with your data team, so every dashboard, report, and AI answer speaks your language.
Customize attribution models
Attribution is a configuration, not a preset: window, weighting, and filters are set to how your business works, built and recalibrated with your data team.
Model configuration
Distribution rules
Define any channel weighting
Position + PPS
Filters
Set up any rules
Best-practice and custom models
Start from proven standards and graduate to custom models. Your data team consults you on choosing the right one, configures it for you, and builds new ones with you, so you get full transparency into how attribution credit is assigned.
Attribution models
| Model | Weight | Window | Date | Filter | Fallback |
|---|---|---|---|---|---|
| Custom Model 1 | Pos. + PPS | 7 days | Both | TOF only | Last Touch |
| Custom Model 2 | Position | Dynamic | Both | Excl. brand | Linear |
| Last Non-Direct | 100% last | Unlimited | Click | Excl. direct | Last Touch |
| Last Touch | 100% last | Unlimited | Both | None | None |
| First Touch | 100% first | Unlimited | Both | None | Last Touch |
| Linear | Equal | Unlimited | Conversion | None | Last Touch |
| Time Decay 30d | Decay | 30 days | Both | None | U-Shaped 30d |
| U-Shaped 30d | 40 / 20 / 40 | 30 days | Click | None | Last Touch |
A semantic layer with custom metrics, dimensions, and their meaning
Define whatever metric or dimension your business needs. Dimensions work as filters and breakdowns, and every attribute carries a semantic description. Customize everything yourself, or simply ask your data team to define it for you.
Attributes
| Name | Definition | Configuration | Aggregation | Data type |
|---|---|---|---|---|
| Shipping Country | Event | Source | Dimension | String |
| Discount Code | Event | Source | Dimension | String |
| Product Title | Event | Source | Dimension | String |
| Order Date | Event | Source | Dimension | Date |
| Product SKU | Event | Source | Dimension | String |
| Product Variant Title | Event | Source | Dimension | String |
| Product Vendor | Event | Source | Dimension | String |
| NC Net Revenue | Event | Formula | Metric | Numeric |
| NC CM1 | Event | Formula | Metric | Numeric |
| CM2 | Event | Formula | Metric | Numeric |
| CM2 90d | Event | Formula | Metric | Numeric |
| ROAS (Gross) | Event | Formula | Metric | Numeric |
| CAC (Net) | Event | Formula | Metric | Numeric |
| AOV (Gross) | Event | Formula | Metric | Numeric |
| Product Costs | Event | Source | Metric | Numeric |
| Channel Name | Channel | Source | Dimension | String |
| Channel Campaign | Channel | Source | Dimension | String |
| Channel Spend | Channel | Source | Metric | Numeric |
| Channel Impressions | Channel | Source | Metric | Numeric |
| Channel Clicks | Channel | Source | Metric | Numeric |
Simple formulas for simple metrics
Build custom metrics with simple arithmetic, with description and formula stored together as one definition. No SQL, no engineering tickets, and your data team sets them up for you on request.
CM2 Margin
How much of every euro of gross revenue is left after product costs and ad spend: the margin you actually scale on.
Advanced formulas for dimensions & complex metrics
Functions, identity lookups, and time windows for custom dimensions and complex metrics. Typically built for you by your data team.
CM2 90d
The contribution margin a customer generates in their first 90 days, counting every order after the first touch: your acquisition-payback view of CM2.
1CASE
2 WHEN date_diff(
3 Order Processed Date,
4 adtribute_first_value_by_attribute(
5 Identity, Order Processed Datetime), day)
6 <= 90 THEN CM2 (Conversion)
7 ELSE 0
8END
Analyze
Attribution & business dashboards
tailor-made for your E-Commerce case
No fixed templates. Your dedicated data team builds every dashboard around your setup and the numbers you run on, from blended ROAS and MER to CAC, contribution margin, cohorts, and LTV.
Net Revenue
842,193.65 €
+6.2% from previous 30 days
Channel Spend
301,417.29 €
+3.8% from previous 30 days
ROAS (Net)
2.79
+2.3% from previous 30 days
CM1
638,510.22 €
+4.9% from previous 30 days
CM2
576,081.44 €
+4.2% from previous 30 days
CM3
221,489.53 €
+8.4% from previous 30 days
NC-Net Revenue
357.9K € +4.1%
NC-Orders (Gross)
5.4K +6.8%
CAC (Gross)
55.82 € -2.4%
Product Costs
198.4K € +3.2%
Fulfillment Costs
38.2K € +1.9%
CVR
3.4% +2.1%
Orders (Gross)
11.2K +5.2%
AOV (Net)
75.10 € +1.4%
CPO (Gross)
26.91 € -3.1%
Sold Qty (Gross)
27.9K +4.6%
% CM3 Margin
26.3% +1.8%
MER
3.42 -1.1%
Every report stays customizable. When a new question comes up, your data team adapts the dashboards instead of forcing your business into a template.
Act
Ask your data any
marketing attribution question
Connect Claude and other AI assistants to your attribution data with the adtribute MCP server. Ask in plain language and get answers grounded in your own numbers, powered by the same semantic layer as your dashboards.
Act
Send better attribution data back
to your ad platforms & other destinations
Your shop knows who actually buys. Your ad platforms only see what their pixels catch. adtribute closes the loop with server-side postbacks, sending optimized conversions back to Meta, Google, and your other channels, so bidding algorithms learn from accurate first-party signals instead of incomplete ones. And your data stays yours, with automated exports to Google Sheets and your data warehouse.
- Meta CAPI Events
- Google Conversions API
- Taboola S2S Postback
- Outbrain S2S Postback
- Klaviyo Cart Abandonment
-
Sheets Daily Export -
BigQuery Event Stream
E-Commerce Brands Growing With adtribute
See how leading online stores turn accurate attribution into profitable growth.
Custom Attribution for Profitable Customer Acquisition
“Our SNOCKS attribution model provides all stakeholders with significantly more clarity, transparency and trust in our decisions, allowing us to scale without becoming inefficient. For e-com brands up to 3 million revenue, overkill. For e-com brands with over 10 million revenue, a must!”
Johannes Kliesch
Co-Founder
From Data Chaos to Efficient Growth with Tailored Solution
“If you go to a different solution, they might not be able to actually design everything according to exactly how you need it. And this is what the adtribute team did for us. The solution works exactly for our business case.”
Customized Lead Reporting Cuts CPL by 41%
“The main difference with adtribute for us was that we really have full flexibility in basically building whatever we need combined with the great customer service that you guys offer. We have much more steering capabilities, especially in the lead generation steering. We were largely blind before and have a lot more control now.”
Reliable Cross-Channel Attribution Enabled 3x Growth
“Our new customer acquisition has improved significantly. We can now optimize for KPIs like new customer ROAS and CAC, which has made our marketing spend much more efficient. adtribute has become an integral part of our daily decision-making.”
467% Order Growth in 2 Years with Custom Analytics on Demand
“I constantly ask for new reports and other reports and can you do this and that and this is a huge help. All KPIs changed obviously and they were all getting better. And this is the main reason I won't change for another solution.”
Doubling Revenue after solving Tracking Issues
“Very good tracking, but more importantly excellent support. Whenever I have something specific that I need implementing, the team responds quickly, and with great detail. You can customize everything with the support together and build an ad tracking tool tailor-made for your brand.”
Custom Dashboards That Enable Every Department
“Even if we grow 10x, I think we will not change the software because I don't see any other software doing a better job. The pricing is similar to other comparable tools, but the service feels like it's very boutique. It feels like a tailor-made solution with very quick and detailed answers.”
From Tool Hopping to Reliable Data & Adoption
“We tested pretty much every attribution tool on the market, starting from Triple Whale to Hyros to Tracify. We ended up with adtribute for two years now and we have a lot of opportunities to customize the tool as we need it and we also found the best tracking quality in adtribute.”
Reliable Attribution Lowers CAC by Over 25%
“We also tested other third party attribution and tracking tools which didn't really work. After working with adtribute that really solved lots of those problems for us.”
Loved by E-Commerce Leaders
See what our customers have to say about working with adtribute.
“Our SNOCKS attribution model provides all stakeholders with significantly more clarity, transparency and trust in our decisions, allowing us to scale without becoming inefficient. For e-com brands up to 3 million revenue, overkill. For e-com brands with over 10 million revenue, a must!”
Etienne Espenner
CEO & Co-Founder, PURELEI
“If you go to a different solution, they might not be able to actually design everything according to exactly how you need it. And this is what the adtribute team did for us. The solution works exactly for our business case.”
Alexander Pelz
Co-Founder, Rosental
“adtribute has been a huge factor in our growth over the past 12 months. Their ability to build and constantly optimize our custom attribution models has helped us scale up our new customer acquisition while maintaining profitability.”
Felix Focken
Director of Revenue, PERGOLUX
“The main difference with adtribute for us was that we really have full flexibility in basically building whatever we need combined with the great customer service that you guys offer. We have much more steering capabilities, especially in the lead generation steering. We were largely blind before and have a lot more control now.”
“We tested pretty much every attribution tool on the market, starting from Triple Whale to Hyros to Tracify. We ended up with adtribute for two years now and we have a lot of opportunities to customize the tool as we need it and we also found the best tracking quality in adtribute.”
Nico Heilborn
CMO, Momento Akustik
“I constantly ask for new reports and other reports and can you do this and that and this is a huge help. All KPIs changed obviously and they were all getting better. And this is the main reason I won't change for another solution.”
“Even if we grow 10x, I think we will not change the software because I don't see any other software doing a better job. The pricing is similar to other comparable tools, but the service feels like it's very boutique. It feels like a tailor-made solution with very quick and detailed answers.”
Darius Greulich
CEO, Stoertebekker
“adtribute has become an integral part of our daily decision-making. Our new customer acquisition has improved significantly, and we can now optimize for KPIs like new customer ROAS and CAC.”
“Very good tracking, but more importantly excellent support. Whenever I have something specific that I need implementing, the team responds quickly, and with great detail. You can customize everything with the support together and build an ad tracking tool tailor-made for your brand.”
Unlock Better Data Today
Join 100+ leading e-commerce brands using adtribute to track, attribute, and optimize their marketing.
FAQ
Questions around E-Commerce marketing attribution
Common questions from e-commerce teams evaluating attribution software.
What is marketing attribution software for e-commerce?
Marketing attribution software for e-commerce connects every marketing touch, from paid ads and email to organic and referral, to the actual orders and revenue in your store. Instead of trusting each ad platform’s self-reported numbers, you get one accurate view of which channels, campaigns, and creatives drive profitable growth. adtribute delivers this with first-party tracking, attribution models calibrated to your business, and a dedicated data team.
How does e-commerce attribution work with Shopify, Shopware, and WooCommerce?
adtribute connects directly to your shop system to capture orders, revenue, refunds, and customer data, then ties each order back to the marketing that drove it. It works with Shopify, Shopware, WooCommerce, and plentymarkets, and supports Magento and other systems through custom integrations. See all integrations.
How does adtribute measure true ROAS and new-customer CAC for online stores?
Because attribution models are calibrated to your store and unified with order and margin data, you can measure blended ROAS, channel-level ROAS, new-customer ROAS, and CAC on numbers you can trust rather than platform-reported figures. You can also split results by first-time versus returning customers to protect profitable acquisition.
How does e-commerce marketing attribution handle iOS and cookie signal loss?
adtribute uses server-side, first-party tracking that is resilient to Apple ITP and ETP, iOS App Tracking Transparency, third-party cookie deprecation, and ad blockers. That matters more than most stores realize: around a third of web users run an ad blocker, and roughly a quarter browse with identity limits like Safari ITP, which caps identifiers at seven days. With adtribute you keep accurate conversion data as those signals disappear, and optimized conversions are sent back to ad platforms so their algorithms keep learning from reliable data.
How do I know if my store is losing tracking data right now?
Run our free tracking checker. It opens your store in a real browser, records every network request and cookie before and after the consent banner, and tests each detected tracker against the major ad blockers and the identity limits in Safari and Firefox. You get an overall score from 0 to 100 plus category scores for attribution, email marketing, and ad platform postbacks, showing how much data tools like Google Analytics 4, Meta Pixel, and Klaviyo lose on your store. The scan is safe and free: it loads one public page like a normal visitor and collects no personal data.
Which marketing channels can e-commerce brands attribute with adtribute?
As ad attribution software, adtribute covers paid channels like Meta, Google, TikTok, Pinterest, Microsoft, and Criteo. Beyond ads, you can attribute email and lifecycle tools like Klaviyo, plus organic, referral, and direct traffic. Every channel is measured against real orders in one place.
Marketing attribution vs Google Analytics for e-commerce: what is the difference?
Google Analytics is a last-click, session-based web analytics tool that is increasingly limited by consent and signal loss. Dedicated e-commerce attribution software like adtribute uses first-party data, models tailored to your business, and margin-aware metrics to show the true contribution of each channel, not just last-click sessions.
How is adtribute different from other e-commerce attribution tools?
Most tools ship one-size-fits-all tracking and fixed models you cannot verify. adtribute pairs a flexible, custom-optimized platform with a dedicated data team that tailors tracking, attribution, and dashboards to your business, so the data reflects how your brand actually grows.
Is adtribute a marketing attribution platform or a managed service?
Both. adtribute is a full marketing attribution platform, covering first-party tracking, custom attribution models, a semantic layer, dashboards, and the adtribute MCP. On top of the platform, a dedicated data team configures your tracking, models, and reports and maintains them as your setup evolves. You get the depth of an attribution platform without having to build and run it yourself.
Which e-commerce stores use adtribute as their attribution tool?
Leading direct-to-consumer and e-commerce brands use adtribute as their marketing attribution tool, from 7-figure stores to 9-figure D2C leaders. In fashion and accessories these include SNOCKS, PURELEI, OCEANSAPART, Les Lunes, and STILNEST. In beauty, health, and personal care they include Rosental, Health Routine, Iron Brothers, Healthletic, Swissklip, and 305 Care. In home, lifestyle, and food they include PERGOLUX, Stoertebekker, Momento Akustik, MagicHolz, miavola, and buah, alongside brands like LILLYDOO, Pukka Berlin, Sabro, and hanso. These stores run on Shopify, Shopware, and WooCommerce, and you can see their results on the customers page and in the full case studies.
How long does it take to set up e-commerce marketing attribution?
Most brands are live within days. You connect your shop system and ad accounts, adtribute configures first-party tracking and calibrates your attribution models, and your data team helps validate the numbers before you rely on them.
Is adtribute only for e-commerce, or also for SaaS and lead generation?
Most adtribute customers are e-commerce brands, and the platform is built around store, order, and marketing data. It also supports lead generation and SaaS businesses through custom attribution setups.
How much does e-commerce marketing attribution software cost?
Pricing depends on your data volume and the scope of the dedicated data team you need. See the pricing page for details, or book a demo for a tailored quote.