In short
- Built specifically for Shopify, deep integration with Shopify pricing and cart logic
- Test variables: product prices, free-shipping thresholds, bundle offers, discount codes
- Optimises for contribution margin, not just top-line revenue
- Common at growth-stage DTC brands looking to test pricing without offending existing customers
What is Intelligems
Intelligems is a price-testing platform built specifically for Shopify and Shopify Plus stores. It enables A/B testing on the variables that most directly drive unit economics, product prices, free-shipping thresholds, bundle offers, discount codes, and optimises for contribution margin rather than raw conversion-rate uplift.
The Shopify-native integration is the key technical detail. Pricing experiments on Shopify are surprisingly hard to implement well because Shopify’s checkout, cart, and product pages need to consistently reflect the variant assigned to each visitor. Intelligems handles that orchestration.
What you can test
- Product prices, show €49 vs €54 vs €59 to different visitor segments
- Free-shipping thresholds, €50 vs €75 vs €100 minimum cart values
- Bundle pricing, multiple bundle structures to find optimal mix
- Discount-code copy and value, variant tests on promo offers
- Shipping speeds and costs, test rate cards and delivery promises
Why pricing experimentation is uniquely valuable
Most marketing experiments test variants that affect conversion rate by single-digit percentages. Pricing experiments often move both conversion rate AND average order value AND contribution margin simultaneously, with multiplicative impact on unit economics.
A small AOV uplift translates directly into more LTV per customer and more headroom for CAC. The downside is risk: pricing changes affect existing customers who may notice and react. Intelligems’ segmentation handles this by running tests on traffic segments where customer-base risk is bounded (new visitors only, geographic segments, etc.).
Integration with broader analytics
Intelligems’ variant-assignment data needs to flow into the attribution and BI stack to enable cohort-level analysis beyond immediate conversion:
- New-customer cohorts under each price variant tracked for LTV
- Conversion-rate impact measured per variant + segment
- Attribution patterns (which channels respond to which prices)
- Long-term retention compared across pricing cohorts
Pricing tests that look profitable on conversion-rate-only metrics often reveal hidden LTV impacts when tracked over longer windows, Intelligems is more valuable when paired with serious cohort analytics.
FAQ about Intelligems
How does Intelligems work?
Intelligems is a Shopify-native A/B testing app focused on testing prices, free shipping thresholds, bundles, and offers (not just UX changes). When you start a price test, it sets your product price to the highest variant in Shopify and shows lower prices to the test groups, so feeds and refunds stay clean.
How much does Intelligems cost?
Intelligems pricing varies with monthly Shopify order volume and the types of tests you run, with starter tiers based on up to 2,500 monthly orders. Pricing is not publicly listed in detail and requires a call to sales.
Is Intelligems only for Shopify?
Yes, Intelligems is built specifically for Shopify and uses Shopify Checkout Scripts or Functions to manipulate prices safely. It is not available for WooCommerce, BigCommerce, or custom storefronts.
What are Intelligems alternatives?
The main alternatives are Visually.io, Dexter, Convert Experiences, and Shoplift for Shopify-focused experimentation. Intelligems is the leader specifically for profit and price testing, while general-purpose A/B testing has more options.
Does Intelligems work with international pricing?
By default, Intelligems price tests only run in your store’s default currency, and shoppers in other currencies are excluded from test results. This is something to consider if you sell heavily into multiple regions.
Why choose Intelligems?
Intelligems is the Shopify-native price-testing platform that runs A/B tests on prices, free-shipping thresholds, and bundle offers to directly optimise contribution margin.
Is Intelligems free?
No, Intelligems uses custom pricing only. Contact sales at intelligems.io for a quote.
How to learn Intelligems?
Intelligems maintains documentation at help.intelligems.io. Their YouTube channel has product walkthroughs and partner agencies offer paid training.
What are Intelligems reviews?
Intelligems is rated 4.8 on the Shopify App Store with 157 reviews. See the reviews for detailed feedback.
Does Intelligems have an API?
Yes, Intelligems provides an API for experiment configuration and data export. Documentation is at intelligems.io.
Does Intelligems have a trial or a demo?
Intelligems doesn’t publish a free trial. Book a demo at intelligems.io.
Does Intelligems have AI?
Yes, Intelligems ships Charlie, an AI teammate available in Slack for testing, personalization, and analytics, plus an AI-powered visual builder and AI Recommendations that surface high-impact experiments to run next. The AI is built on the Shopify A/B testing data the platform already collects.
Intelligems pricing
Intelligems pricing starts at Custom. Plans are organised as Revenue-based. See the full Intelligems pricing page for current tiers and any add-ons.
