Ask Your Data Anything
Connect to your preferred AI tool and get answers, advice, automation, and custom reports on demand. Powered by a semantic layer for accurate data that you can trust.
Example questions adtribute MCP can answer:
- What's our ROAS by channel for the last 7 days compared to the previous 7 days?
- How does Meta new customer ROAS change between different attribution models?
- Why is my Meta CAC up for the last 7 days?
- What is my strongest Meta ad based on CM2?
- What is my strongest product customer cohort?
- What is the strongest channel based on my custom attribution model in 2026 compared to 2025?
Used daily by leading e-commerce brands
SNOCKS
Custom Attribution for Profitable Customer Acquisition
“Our SNOCKS attribution model provides all stakeholders with significantly more clarity, transparency and trust in our decisions, allowing us to scale without becoming inefficient. For e-com brands up to 3 million revenue, overkill. For e-com brands with over 10 million revenue, a must!”
Johannes Kliesch, Co-Founder
PURELEI
From Data Chaos to Efficient Growth with Tailored Solution
“If you go to a different solution, they might not be able to actually design everything according to exactly how you need it. And this is what the adtribute team did for us. The solution works exactly for our business case.”
Alexander Pelz
Co-Founder, Rosental
“adtribute has been a huge factor in our growth over the past 12 months. Their ability to build and constantly optimize our custom attribution models has helped us scale up our new customer acquisition while maintaining profitability.”
Stoertebekker
Reliable Cross-Channel Attribution Enabled 3x Growth
“Our new customer acquisition has improved significantly. We can now optimize for KPIs like new customer ROAS and CAC, which has made our marketing spend much more efficient. adtribute has become an integral part of our daily decision-making.”
Health Routine
From Tool Hopping to Reliable Data & Adoption
“We tested pretty much every attribution tool on the market, starting from Triple Whale to Hyros to Tracify. We ended up with adtribute for two years now and we have a lot of opportunities to customize the tool as we need it and we also found the best tracking quality in adtribute.”
PERGOLUX
Customized Lead Reporting Cuts CPL by 41%
“The main difference with adtribute for us was that we really have full flexibility in basically building whatever we need combined with the great customer service that you guys offer. We have much more steering capabilities, especially in the lead generation steering. We were largely blind before and have a lot more control now.”
Iron Brothers
Doubling Revenue after solving Tracking Issues
“Very good tracking, but more importantly excellent support. Whenever I have something specific that I need implementing, the team responds quickly, and with great detail. You can customize everything with the support together and build an ad tracking tool tailor-made for your brand.”
305 Care
Reliable Attribution Lowers CAC by Over 25%
“We also tested other third party attribution and tracking tools which didn't really work. After working with adtribute that really solved lots of those problems for us.”
“adtribute allows us to easily bring together all data in one place. This is particularly relevant for us, as we operate both online and offline, and adtribute allows us to target online advertising more effectively for offline sales! The customer support is very good!”
Momento Akustik
467% Order Growth in 2 Years with Custom Analytics on Demand
“I constantly ask for new reports and other reports and can you do this and that and this is a huge help. All KPIs changed obviously and they were all getting better. And this is the main reason I won't change for another solution.”
miavola
Custom Dashboards That Enable Every Department
“Even if we grow 10x, I think we will not change the software because I don't see any other software doing a better job. The pricing is similar to other comparable tools, but the service feels like it's very boutique. It feels like a tailor-made solution with very quick and detailed answers.”
Custom Reporting in Seconds
Build any report you need by asking. Skip the dashboard and get exactly the breakdown you want, from any AI tool you use.
- Ask for any metric, dimension, or breakdown in plain English
- Reports generate in seconds, no SQL or analyst tickets
- Configure date ranges, filters, and groupings on the fly
- Same numbers as your dashboards, calculated from the semantic layer
Deep Insights and Recommendations
Analyze, diagnose, and get recommendations on what to do next. Drill into anomalies, follow up with more questions, get to the root cause, and act on advice backed by your real data.
- Diagnose root causes like "why is CAC up 30 percent this month"
- Compare any dimension and metric in one conversation
- Surface anomalies and outliers your dashboard would never highlight
- Ask follow-up questions in natural language
- AI recommendations grounded in your real numbers
Powered by a semantic layer
Verifiable answers without hallucinations. Every number comes from your semantic layer, matching the definitions in your dashboards exactly.
- One source of truth for every metric and dimension
- AI does not invent metrics or make up numbers
- Custom metrics and formulas flow through automatically
- Read our blog on why a semantic layer is essential for accurate data in AI
Easy one-click connection
Connect your preferred AI tool in a single click. No code, no setup, no integration work needed. Anyone on your team can get up and running in seconds.
- 1-click connection to Claude
- 1-click connection to ChatGPT
- 1-click connection to Gemini
- Works with any other MCP-capable AI tool
Scoped & secure data access
Your data stays scoped, secure, and read-only. AI gets aggregated access only, never personal data.
- Read-only access, so AI can never write or change data
- Data access only to aggregated data
- No PII exposed to AI tools
Customer Success Stories
See how leading e-commerce brands grow with adtribute.
Custom Attribution for Profitable Customer Acquisition
“Our SNOCKS attribution model provides all stakeholders with significantly more clarity, transparency and trust in our decisions, allowing us to scale without becoming inefficient. For e-com brands up to 3 million revenue, overkill. For e-com brands with over 10 million revenue, a must!”
Johannes Kliesch
Co-Founder
From Data Chaos to Efficient Growth with Tailored Solution
“If you go to a different solution, they might not be able to actually design everything according to exactly how you need it. And this is what the adtribute team did for us. The solution works exactly for our business case.”
Customized Lead Reporting Cuts CPL by 41%
“The main difference with adtribute for us was that we really have full flexibility in basically building whatever we need combined with the great customer service that you guys offer. We have much more steering capabilities, especially in the lead generation steering. We were largely blind before and have a lot more control now.”
Reliable Cross-Channel Attribution Enabled 3x Growth
“Our new customer acquisition has improved significantly. We can now optimize for KPIs like new customer ROAS and CAC, which has made our marketing spend much more efficient. adtribute has become an integral part of our daily decision-making.”
From Tool Hopping to Reliable Data & Adoption
“We tested pretty much every attribution tool on the market, starting from Triple Whale to Hyros to Tracify. We ended up with adtribute for two years now and we have a lot of opportunities to customize the tool as we need it and we also found the best tracking quality in adtribute.”
467% Order Growth in 2 Years with Custom Analytics on Demand
“I constantly ask for new reports and other reports and can you do this and that and this is a huge help. All KPIs changed obviously and they were all getting better. And this is the main reason I won't change for another solution.”
Custom Dashboards That Enable Every Department
“Even if we grow 10x, I think we will not change the software because I don't see any other software doing a better job. The pricing is similar to other comparable tools, but the service feels like it's very boutique. It feels like a tailor-made solution with very quick and detailed answers.”
Doubling Revenue after solving Tracking Issues
“Very good tracking, but more importantly excellent support. Whenever I have something specific that I need implementing, the team responds quickly, and with great detail. You can customize everything with the support together and build an ad tracking tool tailor-made for your brand.”
Reliable Attribution Lowers CAC by Over 25%
“We also tested other third party attribution and tracking tools which didn't really work. After working with adtribute that really solved lots of those problems for us.”
Loved by E-Commerce Leaders
See what our customers have to say about working with adtribute.
“Our SNOCKS attribution model provides all stakeholders with significantly more clarity, transparency and trust in our decisions, allowing us to scale without becoming inefficient. For e-com brands up to 3 million revenue, overkill. For e-com brands with over 10 million revenue, a must!”
Etienne Espenner
CEO & Co-Founder, PURELEI
“If you go to a different solution, they might not be able to actually design everything according to exactly how you need it. And this is what the adtribute team did for us. The solution works exactly for our business case.”
Alexander Pelz
Co-Founder, Rosental
“adtribute has been a huge factor in our growth over the past 12 months. Their ability to build and constantly optimize our custom attribution models has helped us scale up our new customer acquisition while maintaining profitability.”
Felix Focken
Director of Revenue, PERGOLUX
“The main difference with adtribute for us was that we really have full flexibility in basically building whatever we need combined with the great customer service that you guys offer. We have much more steering capabilities, especially in the lead generation steering. We were largely blind before and have a lot more control now.”
“We tested pretty much every attribution tool on the market, starting from Triple Whale to Hyros to Tracify. We ended up with adtribute for two years now and we have a lot of opportunities to customize the tool as we need it and we also found the best tracking quality in adtribute.”
Nico Heilborn
CMO, Momento Akustik
“I constantly ask for new reports and other reports and can you do this and that and this is a huge help. All KPIs changed obviously and they were all getting better. And this is the main reason I won't change for another solution.”
“Even if we grow 10x, I think we will not change the software because I don't see any other software doing a better job. The pricing is similar to other comparable tools, but the service feels like it's very boutique. It feels like a tailor-made solution with very quick and detailed answers.”
Darius Greulich
CEO, Stoertebekker
“adtribute has become an integral part of our daily decision-making. Our new customer acquisition has improved significantly, and we can now optimize for KPIs like new customer ROAS and CAC.”
“Very good tracking, but more importantly excellent support. Whenever I have something specific that I need implementing, the team responds quickly, and with great detail. You can customize everything with the support together and build an ad tracking tool tailor-made for your brand.”
Unlock Better Data Today
Join 100+ leading e-commerce brands using adtribute to track, attribute, and optimize their marketing.
Frequently Asked Questions
Everything you need to know about getting started with adtribute.
Which AI tools work with the adtribute MCP server?
Claude, ChatGPT, Gemini, Cursor, Codex, and any other MCP-capable client. Workflow tools like Make, n8n, and Zapier also connect for triggered automations. New MCP-capable tools work automatically as the standard evolves.
Is my data safe when I connect AI tools via MCP?
Yes. Your data stays inside your adtribute workspace. The MCP server uses scoped, per-user access controls, and every query is logged in the audit trail. AI tools query through the semantic layer, never directly against raw data.
How do I enable the adtribute MCP server?
Book a demo and we will walk you through it. Enable MCP from your workspace settings in a single click, pick which tools, metrics, and dimensions to expose, set per-user access, and copy the connection URL into your AI client.
Can I control which metrics and dimensions are exposed to AI?
Yes. You configure exactly which definitions are exposed through the semantic layer. Anything you choose to keep private stays private. Admins govern access at the workspace, role, and individual user level.
Do my custom semantic layer metrics work with MCP?
Yes. Every metric, dimension, formula, and target you define in the semantic layer is automatically available through MCP, with the same definitions and calculations as your dashboards. No duplication, no drift.