In short
- Built for Shopify e-commerce, embeds surveys in the post-purchase confirmation page
- Primary use: self-reported attribution ("How did you hear about us?")
- Surfaces channels deterministic tracking can't see, podcasts, word-of-mouth, offline
- Combined with deterministic tracking, gives a more honest channel-mix picture
What is KnoCommerce
KnoCommerce is a post-purchase survey platform built for e-commerce, competing with Fairing (formerly EnquireLabs) in the same product category. The flagship use case is identical: embed a short survey on the Shopify post-purchase confirmation page asking customers “How did you hear about us?” and capture self-reported attribution alongside deterministic tracking.
The competition between KnoCommerce and Fairing is mostly on UX polish, pricing, integration depth, and analytics features. Both do the same fundamental job. Choice comes down to specific feature preferences.
Why self-reported attribution matters
The same logic as Fairing: deterministic tracking captures click-based attribution but misses entire categories of influence:
- Offline channels, TV, radio, billboards, OOH, podcasts (no click signal)
- Word-of-mouth, friend recommendations, social mentions
- View-through influence, saw an ad, didn’t click, bought later
- Cross-device journeys, discovered on phone, bought on desktop weeks later
For brands running serious offline or word-of-mouth marketing, deterministic attribution under-counts those channels significantly. Self-reported attribution surfaces them.
Beyond attribution
KnoCommerce surveys can capture additional data useful for the business:
- Demographic segmentation, gender, age range, profession
- Use-case discovery, “what problem are you solving?” for product roadmap
- Customer sentiment, immediate post-purchase NPS or satisfaction
- Brand-awareness gaps, “what did you almost choose instead?”
The high response rate of post-purchase surveys (40-60% for short forms) makes them disproportionately valuable for customer research.
How the data flows
- Customer completes Shopify purchase
- KnoCommerce surfaces 1-2 questions on the confirmation page
- Customer responds
- Response logged against the order
- Data syncs to the attribution stack via webhook or API
The combined view, tracked attribution + self-reported attribution, gives a more honest channel-mix picture than either signal alone.
FAQ about KnoCommerce
How much does KnoCommerce cost?
KnoCommerce has a free Accelerator tier, an Analyst plan at $99/month, and a Pro plan at $249/month. There is also a 14-day free trial on paid plans.
How does KnoCommerce compare to Fairing?
KnoCommerce embeds surveys into the Shopify checkout and thank-you page and lets you target new versus returning customers with different question flows, which is the most-cited reason brands switch from Fairing. Fairing pricing starts at $49/month for 1K orders, so it can be cheaper at low volume.
How does KnoCommerce help with attribution?
KnoCommerce captures self-reported attribution by asking buyers “how did you hear about us” right after purchase. The data fills in the gap from iOS 14.5 and cookie loss, and most brands pipe it into Klaviyo, Triple Whale, or a warehouse to inform channel decisions.
Does KnoCommerce integrate with Klaviyo and Triple Whale?
Yes. KnoCommerce has direct integrations with Klaviyo, Triple Whale, Northbeam, and most major DTC tools, plus a warehouse export for Snowflake or BigQuery. Survey responses flow as customer properties so you can segment and attribute on them.
How to use KnoCommerce?
Sign up at https://knocommerce.com, install the Shopify app, and pick a survey template. Most stores have their first post-purchase survey live within minutes.
Why choose KnoCommerce?
KnoCommerce captures self-reported attribution at the moment of purchase, giving you a customer-confirmed signal to calibrate ad-platform attribution.
Is KnoCommerce free?
Yes, KnoCommerce has a free plan and paid tiers start when you exceed the included response volume.
How to learn KnoCommerce?
KnoCommerce maintains documentation and survey templates at https://knocommerce.com. Their team also runs onboarding calls to design your first survey.
What are KnoCommerce reviews?
KnoCommerce is rated 4.9 on the Shopify App Store with 114 reviews. See https://apps.shopify.com/knocommerce/reviews for detailed feedback.
Does KnoCommerce have an API?
Yes, KnoCommerce provides APIs and webhooks for piping survey responses into your data warehouse or attribution stack. Documentation is at https://knocommerce.com.
Does KnoCommerce have a trial or a demo?
KnoCommerce has a free plan you can start using immediately. Demos are also available at https://knocommerce.com.
Does KnoCommerce have AI?
Yes, KnoCommerce offers AI insights on top of its post-purchase survey responses, with automated insight tooling, attribution models, and benchmarking in beta or rolling out. The AI sits on a dataset of nearly 2M survey responses per month across 1,200+ brands.
KnoCommerce pricing
KnoCommerce is free. Plans are organised as Paid plans for higher volumes. See the full KnoCommerce pricing page for current tiers and any add-ons.
