What is KnoCommerce?
KnoCommerce is a post-purchase survey platform built for e-commerce. Captures self-reported attribution at the point of conversion plus broader customer-insight survey data.
How adtribute connects KnoCommerce
adtribute ingests KnoCommerce survey responses and ties them to orders, creating a parallel self-reported attribution signal. Combined with deterministic tracking, this surfaces channels (offline, podcasts, word-of-mouth) that pixel-based attribution can’t see.
What you can do with it
- Capture self-reported source-of-discovery alongside deterministic attribution
- Calibrate multi-touch models with real customer answers
- Quantify channels invisible to click tracking
- Compare survey vs. last-click attribution to detect over-attribution
