In short
- First-party tracking with strong identity resolution that survives cookie loss, ad blockers, and ITP
- Multi-touch attribution models out-of-the-box: first-touch, last-touch, position-based, time-decay, and custom
- BI dashboards on a unified semantic layer, campaign metrics, channel performance, cohort retention, LTV
- Server-side conversion data export back to Google Ads, Meta, TikTok, and every major ad platform via Actions
- MCP server so ChatGPT, Claude, and Gemini can answer questions directly from your attribution data
What is adtribute
adtribute is a marketing attribution and analytics platform built for e-commerce brands that need to know where their growth actually comes from. It replaces a patchwork of disconnected tools, Google Analytics, a CAPI gateway, a dashboard stack, an ad-platform postback layer, with one unified system: first-party tracking, multi-touch attribution, BI dashboards, and a semantic layer that’s ready for AI.
The product spans three layers. Tracking captures every relevant signal, page views, add-to-carts, purchases, server events, and stitches them into deterministic user journeys using first-party identity. Attribution assigns credit to channels and campaigns using your choice of model: position-based, time-decay, first-touch, last-touch, or a custom model you author. Dashboards surface what matters, campaign ROAS, channel mix, cohort LTV, blended CAC, on a unified semantic layer that you can also query through MCP from ChatGPT or Claude.
Why first-party tracking matters in 2026
Pixel-based tracking is half-broken. Safari ITP, iOS Mail Privacy Protection, ad blockers, third-party cookie deprecation, and CMP consent rates below 60% mean that your pixel sees a steadily shrinking slice of reality. Performance Max bidding, Meta Advantage+, and TikTok Smart+ all degrade quietly when the conversion signal degrades. Your dashboards still look fine. Your spend isn’t.
adtribute restores the signal with server-side first-party tracking. Conversions are captured on your domain, stitched to ad platform click IDs, and forwarded through Enhanced Conversions, CAPI, TikTok Events API, and the equivalent for every other major ad platform, at server-trust quality, not pixel-trust quality. The result: ad platforms see more conversions, optimize better, and your bidding stops hallucinating.
Multi-touch attribution beyond last-click
Most e-commerce brands still run on last-click attribution because that’s what Google Analytics gives them. Last-click systematically over-credits whatever channel happens to close the deal (usually branded search or direct) and under-credits the channels that did the prospecting work (display, YouTube, paid social).
adtribute ships with first-touch, last-touch, position-based (40/20/40), time-decay, and linear models out of the box. You can also author a custom model, a Markov chain, a Shapley value computation, or a hand-tuned weighting that matches how your business actually operates. Every model runs on the same underlying touchpoint data, so switching between them is a config change, not a re-implementation.
A semantic layer that AI can read
The semantic layer in adtribute is a metrics-and-dimensions registry that describes your business in terms a human (and an LLM) can reason about. “ROAS” isn’t a SQL expression, it’s a named metric. “Channel” isn’t a column, it’s a named dimension. Once defined, every dashboard, every report, and every MCP query references those names. Renames propagate automatically. Definitions stay consistent across the org.
Because the semantic layer is also MCP-accessible, you can connect ChatGPT, Claude, or Gemini directly to your attribution data and ask “What’s our blended CAC this quarter by channel?” and get a real answer grounded in your real metrics, not a hallucinated one.
How adtribute compares to alternatives
- vs. Google Analytics 4: GA4 is free. adtribute is paid. GA4 is pixel-based and uses Google’s data-driven attribution (a black box). adtribute is first-party, multi-touch, and transparent. If you spend more than $100k/year on paid acquisition, the spread between platform-reported and reality-reported conversions usually exceeds the cost of adtribute several times over.
- vs. Triple Whale / Northbeam / Hyros: All of these solve the e-commerce attribution problem at the dashboard layer. adtribute adds the semantic layer + MCP layer underneath, which lets you query the data from anywhere, including an LLM agent, instead of being locked to one vendor’s UI.
- vs. building it yourself: A first-party tracking + attribution + BI stack typically takes a dedicated data team 9–18 months to build and another 6 months to maintain through every iOS update, every ad-platform API change, every cookie deprecation. adtribute is that stack as a managed product, EU-hosted, GDPR-compliant out of the box.
FAQ about adtribute
How does adtribute work?
adtribute drops a first-party tracking script on your store and ingests order data from Shopify, WooCommerce, or BigCommerce. It then attributes each purchase across channels using multi-touch models and pushes server-side conversions back to Meta, Google, TikTok, Klaviyo, and others to improve their optimization.
What makes adtribute different from Triple Whale or Northbeam?
adtribute is built for European e-commerce: EU-hosted, GDPR-native consent handling, and pricing that scales with order volume rather than ad spend. It bundles tracking, multi-touch attribution, server-side conversions, and BI dashboards in one platform instead of charging separately.
Is adtribute GDPR-compliant?
Yes. adtribute is EU-hosted, integrates with the major consent management platforms (Usercentrics, Cookiebot, OneTrust), and only processes consented events. First-party tracking keeps data on your own infrastructure where possible.
How does adtribute integrate with my ad platforms?
adtribute has direct server-side connections to Meta CAPI, Google Ads Enhanced Conversions, TikTok Events API, Pinterest, Snap, Klaviyo, and others. Conversions are deduplicated against client-side pixels and enriched with first-party identifiers.
Does adtribute work with Shopify?
Yes, adtribute has a native Shopify app with one-click install and pre-built integrations for WooCommerce, BigCommerce, and Shopware. Most stores are live within an hour.
How to use adtribute?
Sign up at adtribute.io, connect your Shopify or custom store, then link your ad platforms. Most brands are tracking attribution within a day.
How much is adtribute?
adtribute starts at €499/mo with a 14-day free trial. See the pricing page for revenue-based tiers.
Why choose adtribute?
adtribute is the only platform that combines first-party tracking, multi-touch attribution, BI dashboards, and a semantic layer for AI agents in one place, purpose-built for e-commerce.
Is adtribute free?
No, adtribute does not offer a free plan but provides a 14-day free trial on all paid tiers.
How to learn adtribute?
adtribute maintains documentation at adtribute.io/docs and the adtribute Academy with onboarding courses. Their customer success team runs personal onboarding for every plan.
What are adtribute alternatives?
Common alternatives include Triple Whale, Northbeam, Polar Analytics, Wicked Reports, and Rockerbox.
What are adtribute reviews?
adtribute has 24 reviews on G2. See the reviews for detailed feedback.
Does adtribute have an API?
Yes, adtribute provides a REST Tracking API and a query API for attribution data, plus an MCP server for AI agents. Documentation is at adtribute.io.
Does adtribute have a trial or a demo?
Yes, adtribute offers a 14-day free trial. You can also book a demo at adtribute.io.
Does adtribute have AI?
Yes, adtribute exposes its attribution and analytics data to Claude, ChatGPT, Gemini, and other LLMs through an MCP server backed by a semantic layer, so AI agents can answer revenue and channel questions on trustworthy, defined metrics. Custom modeling, dashboards, and the semantic layer underpin the AI-native workflow.
adtribute pricing
adtribute pricing starts at €499/mo. Plans are organised as Session-based. A 14 days free trial is available. See the full adtribute pricing page for current tiers and any add-ons.
