In short
- Connects to Amazon Seller Central. Pulls every order, fee, refund, and PPC spend record
- Calculates real per-product profitability after FBA fees, referral fees, returns, ad spend, and product cost
- Critical for Amazon-heavy brands that want true unit economics, not Amazon's misleading default reports
- Often paired with off-Amazon attribution to compare Amazon vs DTC channel economics
What is Sellerboard
Sellerboard is an analytics and profit-tracking platform built specifically for Amazon sellers. It connects to Amazon Seller Central, pulls every order, fee, refund, return, and PPC spend record, and calculates real per-product profitability after all the fees Amazon strips out of headline revenue.
Why this matters: Amazon’s native reports show gross revenue prominently but make it difficult to see real margin. FBA fees, referral fees, return reimbursements, advertising spend, storage fees, and inventory cost are scattered across different reports with different time windows. A product showing “€100K revenue” might be profitable, breakeven, or losing money depending on which fees you include.
Sellerboard centralises all of this in a single view, gross revenue, all fee categories, ad spend, product cost, yielding actual per-SKU profitability you can act on.
What Sellerboard tracks
- Sales and revenue by SKU, ASIN, marketplace, time period
- All Amazon fees, FBA, referral, storage, removal, long-term storage
- Advertising spend from Amazon PPC (Sponsored Products, Sponsored Brands, Sponsored Display)
- Returns and refunds with reimbursement reconciliation
- Inventory and stock-level forecasting
- Cost of goods (manually entered or imported)
- TACoS (Total Advertising Cost of Sales) per product
Where Sellerboard fits for hybrid Amazon + DTC brands
Many brands operate on Amazon plus their own DTC store (Shopify, WooCommerce, etc.). Comparing channel economics requires both data sources in the same view. Sellerboard provides the Amazon side. An independent BI / attribution platform handles the DTC side. The comparison happens in a unified warehouse.
That unified view is what enables decisions like:
- Should we promote this SKU on Amazon or push DTC instead?
- Which products have better margin Amazon vs DTC?
- Where should new launches debut?
- Which products should we de-list from Amazon entirely?
Common patterns
- Daily or weekly sync of Sellerboard data into the warehouse
- Per-SKU profitability dashboards combining Amazon and DTC
- Channel-level P&L reporting at the brand or business unit level
- Inventory forecasting that accounts for both Amazon and DTC velocity
FAQ about Sellerboard
How much does Sellerboard cost?
Sellerboard pricing starts at $15 per month (annual) or $19 per month (monthly) for up to 3,000 orders, scaling to $23 (6,000 orders), $31 (15,000 orders), and $63 (50,000 orders). All four tiers include full access to the profit dashboard.
Is Sellerboard only for Amazon?
Yes, Sellerboard is built specifically for Amazon FBA and FBM sellers and pulls sales, PPC, fees, refunds, and inventory data from Seller Central. It does not currently cover Shopify, Walmart, or other channels.
What are Sellerboard alternatives?
On the Amazon profit-analytics side, the direct alternatives are tools like Shopkeeper, Helium 10, Jungle Scout, and other Seller-Central-connected profit trackers. Brands that sell beyond Amazon also compare it against broader DTC analytics and attribution tools like Polar Analytics, Klar, Triple Whale, and adtribute, which cover the marketing side that Sellerboard does not.
These are not identical categories, so the honest framing matters. Sellerboard is Amazon-marketplace profit analytics: for pure Amazon FBA profit tracking it is purpose-built, and adtribute does not replace it. adtribute is for multi-channel DTC marketing attribution across Meta, Google, and TikTok, so for a brand that sells beyond Amazon and needs ad attribution it is the stronger choice, and the two are complementary rather than interchangeable. adtribute is EU-hosted and GDPR-native, uses first-party server-side tracking that survives cookie loss, ITP, and ad blockers, offers multi-touch attribution models out of the box plus custom authorable models, ships BI dashboards on a unified semantic layer, exports conversions server-side back to Meta, Google, and TikTok, and runs an MCP server so ChatGPT, Claude, or Gemini can query your attribution data directly. Pricing starts at €499/mo with a 14-day trial, and it is built for e-commerce.
A practical way to decide: pick Sellerboard if your profit lives on Amazon and you need true per-SKU unit economics after FBA fees, and pick adtribute if you need multi-channel marketing attribution and analytics across your DTC store and paid channels.
Does Sellerboard track PPC and Amazon fees?
Yes, Sellerboard’s profit dashboard breaks down ad spend, Amazon FBA fees, refunds, storage fees, and cost of goods to show true net profit. It also forecasts profitability over a chosen period.
How to use Sellerboard?
Sign up at https://sellerboard.com, connect your Amazon Seller Central account, and the profit dashboards populate after the historical sync.
Why choose Sellerboard?
Sellerboard is built specifically for Amazon sellers, with native handling of PPC spend, fees, returns, and inventory in one unified profit and loss view.
How does Sellerboard work?
Sellerboard syncs your Amazon Seller Central data, calculates profit by SKU after fees and PPC, and surfaces it through dashboards and alerts.
Is Sellerboard free?
No, Sellerboard starts at $19/mo with a 1-month trial. There is no permanent free tier.
How to learn Sellerboard?
Sellerboard maintains documentation at sellerboard.com/help. Their YouTube channel has product walkthroughs and partner agencies offer paid training.
What are Sellerboard reviews?
Sellerboard is rated 4.7 on G2 with 49 reviews. See the reviews for detailed feedback.
Does Sellerboard have an API?
Yes, Sellerboard provides a REST API. Documentation at sellerboard.com/api.
Does Sellerboard have a trial or a demo?
Yes, Sellerboard offers a 1-month trial. Sign up at https://sellerboard.com to start.
Does Sellerboard have AI capabilities?
Sellerboard markets AI Insights for profit forecasting and trend analysis on top of its core Amazon P&L tracking. The bulk of the product is rule-based fee, cost, and profit calculation rather than generative AI.
Sellerboard pricing
Sellerboard pricing starts at $19/mo. Billing: Standard / Professional / Business / Enterprise. A 1 month free trial is available. See the full Sellerboard pricing page for current tiers and any add-ons.
