What Sellerboard is
Sellerboard is an analytics and profit-tracking platform built specifically for Amazon sellers. It connects to Amazon Seller Central, pulls every order, fee, refund, return, and PPC spend record, and calculates real per-product profitability after all the fees Amazon strips out of headline revenue.
Why this matters: Amazon’s native reports show gross revenue prominently but make it difficult to see real margin. FBA fees, referral fees, return reimbursements, advertising spend, storage fees, and inventory cost are scattered across different reports with different time windows. A product showing “€100K revenue” might be profitable, breakeven, or losing money depending on which fees you include.
Sellerboard centralises all of this in a single view, gross revenue, all fee categories, ad spend, product cost, yielding actual per-SKU profitability you can act on.
What it tracks
- Sales and revenue by SKU, ASIN, marketplace, time period
- All Amazon fees, FBA, referral, storage, removal, long-term storage
- Advertising spend from Amazon PPC (Sponsored Products, Sponsored Brands, Sponsored Display)
- Returns and refunds with reimbursement reconciliation
- Inventory and stock-level forecasting
- Cost of goods (manually entered or imported)
- TACoS (Total Advertising Cost of Sales) per product
Where it fits for hybrid Amazon + DTC brands
Many brands operate on Amazon plus their own DTC store (Shopify, WooCommerce, etc.). Comparing channel economics requires both data sources in the same view. Sellerboard provides the Amazon side. An independent BI / attribution platform handles the DTC side. The comparison happens in a unified warehouse.
That unified view is what enables decisions like:
- Should we promote this SKU on Amazon or push DTC instead?
- Which products have better margin Amazon vs DTC?
- Where should new launches debut?
- Which products should we de-list from Amazon entirely?
Common patterns
- Daily or weekly sync of Sellerboard data into the warehouse
- Per-SKU profitability dashboards combining Amazon and DTC
- Channel-level P&L reporting at the brand or business unit level
- Inventory forecasting that accounts for both Amazon and DTC velocity
FAQ about Sellerboard
Why not just use Amazon Seller Central reports?
Amazon’s native reports show gross revenue prominently but fragment fees, returns, and ad spend across many separate reports with inconsistent time windows. Sellerboard centralises everything into a single per-SKU profitability view, which is the number that actually drives decisions.
Does Sellerboard work for non-Amazon channels?
No, it’s specifically built for Amazon. For multi-channel brands, the typical pattern is Sellerboard for Amazon profitability plus an independent BI/attribution platform for everything else, with both data sources unified in a warehouse.
How is Sellerboard different from Amazon’s own analytics?
Amazon’s analytics are good at telling you what happened (revenue, conversion rate). Sellerboard is good at telling you whether you made money (after all fees, returns, and ad spend). The two answer different questions. Sellerboard is what most serious Amazon operators rely on.