What is ABlyft?
ABlyft is a privacy-first A/B testing platform that runs experiments without third-party cookies and with minimal page-speed impact. Strong fit for GDPR-conscious teams and performance-sensitive sites that find legacy testing tools too heavy or too cookie-dependent.
How adtribute connects ABlyft
adtribute ingests ABlyft variant-assignment data, making each experiment visible alongside conversion, revenue, and retention data in the warehouse. The combination lets you measure experiment impact at the cohort level, not just the immediate-conversion level, surfacing cases where a winning variant for checkout conversion quietly hurts 90-day retention.
What you can do with it
- Measure experiment impact on long-term metrics (LTV, retention, repeat purchase), not just the conversion that fired during the test
- Combine ABlyft assignments with attribution data to detect attribution shifts under different variants
- Build full-funnel experiment dashboards in BI Dashboards
- Calibrate pricing, layout, and copy decisions on real downstream economics
