Iubenda

What is Iubenda

Iubenda is an Italian, EU-native privacy compliance suite covering cookie banners, consent records, policy generators, and data subject rights workflows. Founded in Milan in 2011 by Andrea Giannangelo, Domenico Vele, and Carlo Rossi Chauvenet, it has grown into one of the largest compliance platforms in Europe, serving more than 130,000 clients across 100+ countries. The legal backbone is maintained by an in-house team and external counsel, which is why the policies generated by Iubenda are accepted as legally sufficient by most European regulators.

Where Iubenda fits in 2026

Iubenda is the default CMP for European DTC brands, WordPress publishers, and SaaS companies that want EU-hosted infrastructure and a deep European legal pedigree. Pricing starts at €4.99/month annually on the Essentials plan (25K pageviews), €19.99/month on Advanced (50K pageviews), and €79.99/month on Ultimate (150K pageviews). All paid tiers include the IAB TCF v2 framework, Google Consent Mode v2, Global Privacy Control detection, per-category consent, an automated cookie scanner, and consent records storage. The tradeoff: Iubenda is more expensive than US freemium tools like Termly at low volumes, but it ships with more granular European compliance features (multilingual notices, register of processing activities, internal whistleblowing channel) baked in.

How Iubenda compares to alternatives

• Cookiebot (Usercentrics). The other big European CMP. Cookiebot has a stronger cookie scan database, Iubenda has a stronger policy generator and broader compliance suite (consent, policies, internal privacy management in one).
• OneTrust. Enterprise-grade with six-figure contracts. Pick OneTrust when you need full enterprise privacy program management, pick Iubenda when you need EU-grade compliance for a DTC or SaaS team.
• Termly. US freemium leader. Termly is cheaper at the entry tier and stronger on US state laws, Iubenda is stronger on European compliance, multi-language policies, and EU hosting.

FAQ about Iubenda

How much does Iubenda cost?

Iubenda’s cookie and compliance suite starts at €4.99/month annually on Essentials (25K pageviews), €19.99/month on Advanced (50K pageviews), and €79.99/month on Ultimate (150K pageviews). Monthly billing adds roughly 16%, and standalone accessibility plans are priced separately.

Is Iubenda EU-hosted?

Yes. Iubenda is based in Milan and runs its consent and policy infrastructure on EU-hosted systems aligned with ISO 27001 controls. This matters for GDPR data residency requirements and is one of the main reasons European DTC brands pick it over US tools.

Does Iubenda support Google Consent Mode v2?

Yes, on all paid plans. Iubenda’s cookie banner wires up Google Consent Mode v2 so GA4, Google Ads, and Floodlight receive the visitor’s choice and Google’s modeling can back-fill conversions for users who decline.

Is Iubenda IAB TCF certified?

Yes. Iubenda is an IAB-registered CMP supporting TCF v2, which is required for ad partners that depend on TCF for legal basis under GDPR. The Advanced and Ultimate plans include the full TCF integration.

How many languages does Iubenda support?

Iubenda generates privacy and cookie policies in up to 27 languages with human-reviewed translations (not AI-generated). The cookie banner UI is available in even more locales and auto-detects the visitor’s region.

Does Iubenda have AI?

Yes, in cookie classification. Iubenda’s scanner automatically detects and categorizes cookies, pixels, and trackers from common services like Google Analytics, Meta, LinkedIn, and YouTube. The legal documents are written and reviewed by human lawyers, not generated by AI.

Is Iubenda GDPR compliant?

Yes. Iubenda is built around GDPR, ePrivacy, the UK GDPR, CCPA, CPRA, LGPD, and a long list of regional laws. The consent database stores timestamped, immutable proof of consent that holds up for regulator inquiries.

How to use Iubenda?

Sign up at https://www.iubenda.com, add your website, run the cookie scanner, generate the privacy and cookie policies you need, then embed the banner script. WordPress, Shopify, and Magento plugins ship the same setup in a few clicks.

Why choose Iubenda?

Iubenda is the EU-native option, hosted in Europe, written by European lawyers, fluent in 27 languages, and battle-tested with 130,000+ clients including most major European DTC brands.

How does Iubenda work?

A small JavaScript snippet on your site blocks tracking scripts until consent, shows a per-category banner, and stores a timestamped consent record in Iubenda’s EU-hosted database. The policy pages are served from iubenda.com and auto-update when laws change.

How to learn Iubenda?

Iubenda has an extensive help center at https://www.iubenda.com/en/help and a YouTube channel with dashboard walkthroughs, integration guides, and feature demos. Their support team responds quickly even on the Essentials plan.

What are Iubenda reviews?

Iubenda is rated 4.5 on G2 with 44 reviews and 4.5 on Trustpilot with over 585 reviews. See https://www.g2.com/products/iubenda/reviews and https://www.trustpilot.com/review/iubenda.com for detailed feedback.

Does Iubenda have an API?

Yes. Iubenda exposes APIs for consent recording, policy embedding, and integration into custom apps and CMSs. Documentation is at https://www.iubenda.com/en/help.

Does Iubenda have a trial or a demo?

Iubenda does not offer a time-boxed free trial, instead it has a permanent free tier for exploration and a 14-day money-back guarantee on every paid plan.

Iubenda pricing

Iubenda pricing starts at €4.99/mo. Plans are organised as Essentials from €4.99/mo annual · Advanced from €19.99/mo annual. A 14-day money-back guarantee free trial is available. See the full Iubenda pricing page for current tiers and any add-ons.

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