In short
- Founded in Seattle, the freemium leader in SMB cookie consent and policy generation
- Free plan plus paid tiers from $10/month covering GDPR, CCPA, CPRA, and 25+ regional laws
- IAB TCF 2.3 support and Google Consent Mode v2 wiring on the Pro+ plan
- AI-assisted privacy policy generator that adapts to AI usage and 26+ data laws
- Banners and policies in 10+ languages, used in 150+ countries
What is Termly
Termly is a US-based all-in-one privacy compliance platform built around a cookie consent banner, a suite of policy generators (privacy policy, terms, cookie policy, acceptable use, disclaimer), and a consent records database. Founded in Seattle, it serves over 150 countries and has become the default freemium pick for small and mid-sized websites that need to comply with GDPR, CCPA, CPRA, and the growing patchwork of US state privacy laws without buying an enterprise CMP.
Where Termly fits in 2026
Termly is the obvious starting point for SMB sites, agencies, solo founders, WordPress and Shopify stores, where paying $1,000+ per year for OneTrust or Usercentrics is overkill but rolling your own banner is risky. The free plan covers one basic policy, 10,000 monthly banner views, and quarterly scans, enough to ship a compliant site at zero cost. Paid plans start at $10/month annually for the Starter tier and $15/month for Pro+, which unlocks IAB TCF 2.3, Google Consent Mode v2, weekly scans, auto-updated policies, and 10+ languages. The tradeoff: Termly is excellent at the SMB job-to-be-done but lighter on the enterprise governance, granular role-based access, advanced workflows, audit-grade evidence chains, that compliance teams at large enterprises eventually need.
How Termly compares to alternatives
- Cookiebot (Usercentrics). The Danish incumbent in the same SMB tier. Cookiebot has a deeper cookie scan database, Termly has a stronger policy generator and friendlier US pricing. Both support Consent Mode v2 and TCF.
- OneTrust. Enterprise-grade with a six-figure annual contract. Pick OneTrust when you need full privacy program management; pick Termly when you need a banner and policies for under $200/year.
- Iubenda. EU-native competitor popular with European DTC and WordPress. Iubenda is stronger on multi-language policy generation, Termly is stronger on US law coverage and freemium economics.
FAQ about Termly
How much does Termly cost?
Termly has a free plan, then $14/month or $10/month annually for Starter (50K banner views, 2 policies) and $20/month or $15/month annually for Pro+ (unlimited banner views, IAB TCF 2.3, weekly scans). Agency pricing is custom and bundles multiple domains.
Is Termly free?
Yes, Termly has a permanent free plan with one basic policy, quarterly scans, and 10,000 monthly banner views. It is enough for personal sites and tiny stores, paid plans unlock unlimited views, TCF, and Consent Mode v2.
Does Termly support Google Consent Mode v2?
Yes, on the Pro+ plan. Termly’s banner integrates with Google Consent Mode v2 so that GA4, Google Ads, and Floodlight tags receive the user’s choice and back-fill conversions through Google’s modeling.
Is Termly IAB TCF certified?
Yes. Termly supports the IAB TCF 2.3 framework on the Pro+ plan, required for ad partners that depend on TCF for legal basis. Lower tiers cover GDPR, CCPA, and CPRA but not TCF.
How many languages does Termly support?
Termly serves cookie banners and policies in 10+ languages on the Pro+ plan, including English, Spanish, French, German, Italian, Portuguese, Dutch, and several others. The free and Starter plans are English-only.
Does Termly have AI?
Yes. Termly’s policy generators use AI to adapt the output to your stack (including AI features in your own product) and to keep clauses current as new laws like the EU AI Act and US state laws come into force. Banner consent is rule-based, not AI-driven.
Is Termly GDPR compliant?
Yes. Termly covers GDPR, the UK GDPR, ePrivacy, CCPA, CPRA, Quebec Law 25, and several US state laws on its standard plans. The banner stores consent records and honors Global Privacy Control signals.
How to use Termly?
Sign up at https://termly.io, add your website, run a cookie scan, generate the policies you need (privacy, cookies, terms), and embed the banner script. Most teams ship a compliant setup in under an hour.
Why choose Termly?
Termly is the cheapest credible CMP that still ships IAB TCF and Consent Mode v2 support on the Pro+ tier, with strong US law coverage and a usable free plan.
How does Termly work?
A small JavaScript snippet on your site detects the visitor’s region, shows the appropriate banner, blocks tracking scripts until consent, and stores a timestamped consent record. Policies are hosted on your domain and auto-updated when laws change.
How to learn Termly?
Termly maintains a help center at https://support.termly.io and a YouTube channel with banner setup, dashboard, and policy walkthroughs. The product is simple enough that most users do not need outside training.
What are Termly reviews?
Termly is rated 4.3 on G2 with 48 reviews and 4.7 on Trustpilot with over 547 reviews. See https://www.g2.com/products/termly/reviews and https://www.trustpilot.com/review/termly.io for detailed feedback.
Does Termly have an API?
Termly does not market a public REST API, the product is configured through its dashboard and embedded via script tags. Custom integrations are available on the Agency plan.
Does Termly have a trial or a demo?
Termly does not offer a time-boxed free trial of paid plans, instead it has a permanent free plan and a 30-day money-back guarantee on every paid tier.
Termly pricing
Termly is free. Plans are organised as Paid plans from $10/mo annual · $14/mo monthly. A 30-day money-back guarantee free trial is available. See the full Termly pricing page for current tiers and any add-ons.
