In short
- Multi-channel inbox: WhatsApp, email, SMS, Facebook, Instagram, voice
- AI assistant for automated triage and replies
- Built-in flow automations and team collaboration
- Used widely across European SMBs and mid-market service businesses
What is Trengo
Trengo is a Dutch customer communications platform that combines multiple messaging channels, WhatsApp, email, SMS, social DMs, and voice, into a single shared inbox. The product is positioned more as a “customer messaging” platform than purely WhatsApp marketing.
AI features handle routing, suggested replies, and conversation summaries. Flow automations let teams build response workflows similar to Zendesk’s macros.
Where Trengo fits in 2026
Trengo fits European SMBs and mid-market service businesses (retail, healthcare, professional services) that want a single inbox across messaging channels. It’s used as much for support as for marketing.
It is commonly used for WhatsApp + email + SMS customer support, broadcast campaigns, and lead response routing.
FAQ about Trengo
How much does Trengo cost?
Boost starts at €299/month annual (€349 monthly) for 10 users with a fixed conversation allowance. Pro is €499/month annual (€599 monthly) for 20 users. Enterprise is custom-priced for larger teams.
What channels does Trengo cover?
WhatsApp, email, SMS, Facebook Messenger, Instagram DMs, live chat, voice, and Telegram in a single shared inbox. The Dutch-built platform is positioned for omnichannel customer comms, not just WhatsApp marketing.
How does Trengo compare to Superchat?
Both are European omnichannel inboxes with strong WhatsApp focus. Superchat is more WhatsApp-marketing-first (campaigns, newsletters) and Berlin-based. Trengo is more customer-support-first with voice and a stronger ticketing workflow, based in the Netherlands.
Does Trengo have AI?
Yes, via HelpMate, Trengo’s AI assistant for drafting replies, summarizing conversations, and automating routine flows. AI-routed messages carry a per-use surcharge on top of the base plan.
How to use Trengo?
Sign up at trengo.com and connect your WhatsApp, email, SMS, and social channels. Most teams have the unified inbox live within a day.
Why choose Trengo?
Trengo gives you a true omnichannel inbox covering WhatsApp, email, SMS, social DMs, and VoIP in one workspace. Dutch and DACH brands pick it for the EU posture and channel breadth.
Is Trengo free?
No, Trengo plans start at €99/mo with a 14-day free trial. See pricing for current details.
How to learn Trengo?
Trengo maintains documentation at trengo.com/help with setup guides per channel. Their YouTube channel has product walkthroughs and the support team helps with WABA approval.
What are Trengo alternatives?
Common alternatives include Superchat, Charles, Userlike, and Sendbird. Trengo stands out for VoIP and the breadth of channels in one inbox.
What are Trengo reviews?
Trengo is rated 4.3 on G2 with 245 reviews. See the reviews for detailed feedback.
Does Trengo have an API?
Yes, Trengo provides a REST API for messaging and contact management. Documentation lives at developers.trengo.com.
Does Trengo have a trial or a demo?
Trengo offers a 14-day free trial. Book a demo at trengo.com.
Trengo pricing
Trengo pricing starts at €99/mo. Plans are organised as Essentials / Boost / Pro. A 14 days free trial is available. See the full Trengo pricing page for current tiers and any add-ons.
