In short
- WhatsApp-first marketing platform for Shopify brands
- Klaviyo integration for unified flows across email + SMS + WhatsApp
- Pre-built welcome, abandoned-cart, and post-purchase WhatsApp templates
- Strong presence in DACH and broader European DTC market
What is Chatarmin
Chatarmin is a Vienna-based WhatsApp marketing platform aimed at ecommerce brands. Like Charles, it positions WhatsApp as a Klaviyo-parallel channel for DTC, with deep Shopify and Klaviyo integrations.
The product covers WhatsApp campaign broadcasting, automation flows (welcome, abandoned cart, post-purchase), conversational support, and product catalog messaging. Reporting integrates with Klaviyo so attribution stays consistent across email + WhatsApp.
Where Chatarmin fits in 2026
Chatarmin competes most directly with Charles in the DACH DTC market. Brand choice between the two often comes down to onboarding support, regional sales team presence, and specific feature priorities.
It is commonly used for WhatsApp broadcasts, automated lifecycle flows, and live customer conversations in ecommerce contexts.
FAQ about Chatarmin
How much does Chatarmin cost?
Chatarmin does not publish prices on its website. It uses package-based pricing with included users instead of per-seat fees, and it passes Meta WhatsApp message fees through at cost with no markup. Pricing is quote-based after a demo.
How does Chatarmin charge for WhatsApp messages?
Chatarmin passes Meta’s WhatsApp Business Platform fees through 1:1, with no platform markup on messages. In the EU, marketing messages currently run around €0.11 to €0.22 each; service replies inside the 24-hour window are free.
Chatarmin vs Charles, which one is better for ecommerce?
Chatarmin is Vienna-based and targets SMB and mid-market DTC brands with transparent Meta pass-through pricing. Charles is Berlin-based and targets larger retail and enterprise brands with sales-led custom contracts. Klaviyo and Shopify integrations are first-class in both.
Does Chatarmin integrate with Klaviyo and Shopify?
Yes, both Klaviyo and Shopify are natively integrated without separate add-ons or plugin workarounds. WhatsApp Flows, native forms, and calendar pickers are also available inside the chat experience.
How to use Chatarmin?
Book a demo at chatarmin.com. Chatarmin onboards you, connects your Klaviyo and Shopify, and provisions your WhatsApp Business API number within 1-2 weeks.
Why choose Chatarmin?
Chatarmin’s deep Klaviyo and Shopify integrations make WhatsApp behave like an extension of your existing flows, ideal for DTC teams who want triggered WhatsApp journeys mirroring their email automations.
How does Chatarmin work?
Chatarmin connects your Shopify and Klaviyo events to WhatsApp, enabling triggered flows, broadcasts, and conversational support on the WhatsApp Business API.
Is Chatarmin free?
No, Chatarmin is custom-priced and requires a demo for access.
How to learn Chatarmin?
Chatarmin provides hands-on onboarding for every customer. Their blog at chatarmin.com/blog covers WhatsApp marketing strategy and case studies.
What are Chatarmin alternatives?
Common alternatives include Charles, Tellbacks, WATI, Wonderchat, and Yotpo SMSBump.
What are Chatarmin reviews?
Chatarmin is rated 4.7 on OMR with 102 reviews. See the reviews for detailed feedback.
Does Chatarmin have an API?
Yes, Chatarmin provides APIs and webhooks for integration with Shopify, Klaviyo, and external systems. Documentation is shared during onboarding via chatarmin.com.
Does Chatarmin have AI?
Yes, Chatarmin includes an AI chatbot that handles up to 70 percent of customer service, plus sentiment analysis and personalized WhatsApp marketing automations. AI is a core part of the platform alongside the WhatsApp marketing tooling.
Chatarmin pricing
Chatarmin pricing starts at Custom. Plans are organised as Volume-based. See the full Chatarmin pricing page for current tiers and any add-ons.
