In short
- Reviews + ratings, the original wedge, UGC collection and display
- Loyalty + referrals program management
- SMS marketing (acquired SMSBump)
- Visual marketing tools (UGC galleries, shoppable images)
What is Yotpo
Yotpo started as a reviews and UGC platform, became a full DTC retention stack through acquisitions: reviews + ratings + loyalty + referrals + SMS + visual marketing. It’s a single vendor for what used to require four. Strongest on Shopify. widely used by mid-market and enterprise DTC brands.
Where Yotpo fits in 2026
Yotpo competes piecewise, Stamped/Junip/Okendo for reviews, Smile/LoyaltyLion for loyalty, Attentive/Postscript for SMS. Yotpo’s wedge is bundling: one vendor, one integration, one bill. For brands wanting integrated reviews + loyalty + SMS, Yotpo’s bundle pricing usually beats stitching three vendors. For brands prioritizing best-of-breed per category, the unbundled stack often wins.
FAQ about Yotpo
Does Yotpo still offer Email and SMS?
No. Yotpo sunset its Email and SMS services on December 31, 2025. Existing customers were migrated to Attentive (enterprise), Omnisend (self-serve) or Klaviyo (with a 12-month price match). Yotpo now focuses on Reviews, Loyalty and Referrals.
How much does Yotpo cost?
Yotpo Reviews has a free tier for very small stores. Paid Reviews plans start at $15/mo (Growth) and scale into custom enterprise pricing for higher order volumes. Loyalty and Subscriptions are priced separately and typically run several hundred dollars per month.
Yotpo vs Judge.me vs Okendo for reviews?
Judge.me is the cheapest and most lightweight option. Okendo is the premium, Shopify-native choice. Yotpo Reviews sits in the middle with the broadest add-on suite (loyalty, referrals, subscriptions) if you want a single vendor.
Does Yotpo integrate with Klaviyo?
Yes. The Yotpo-Klaviyo integration syncs review and loyalty tier data into Klaviyo segments and flows, which is the most common way to run review-request emails and loyalty-segmented campaigns after the Yotpo Email sunset.
Does Yotpo work with Shopify?
Yes. Yotpo is a Shopify Plus Certified Partner and has the deepest integration on Shopify and Shopify Plus. It also supports BigCommerce, Magento and Salesforce Commerce Cloud.
How to use Yotpo?
Sign up at yotpo.com and connect your Shopify, BigCommerce, or WooCommerce store. Reviews, loyalty, and SMS modules can be enabled individually with onboarding taking a few days for the full suite.
Why choose Yotpo?
Yotpo is the most integrated retention stack covering reviews, loyalty, referrals, and SMS in one platform. Mid-market DTC brands pick it to consolidate vendors and surface cross-channel insights.
How does Yotpo work?
Yotpo modules share customer data, so review submitters become loyalty members and SMS subscribers automatically. Each module operates inside Shopify with native widgets, automated flows, and shared reporting.
How to learn Yotpo?
Yotpo maintains documentation at support.yotpo.com along with Yotpo Learn. Their YouTube channel has product walkthroughs and partner agencies offer paid setup.
What are Yotpo alternatives?
Common alternatives include Stamped, Judge.me, Okendo, Smile, and Klaviyo SMS. Yotpo stands out for the integrated suite and depth across reviews, loyalty, and SMS.
What are Yotpo reviews?
Yotpo is rated 4.3 on G2 with 259 reviews. See the reviews for detailed feedback.
Does Yotpo have an API?
Yes, Yotpo provides REST APIs across reviews, loyalty, and SMS modules. Documentation is at apidocs.yotpo.com.
Does Yotpo have a trial or a demo?
Yotpo has a free starter plan for reviews. Book a demo for paid suite plans at yotpo.com.
Does Yotpo have AI?
Yes, Yotpo offers AI-powered Review Summaries that condense reviews into scannable themes, Smart Sorting that surfaces the most impactful reviews first, and the Reviews Atlas engine for AI-driven benchmarking. Note that Yotpo exited SMS and email in late 2025 and is now focused on reviews and loyalty.
Yotpo pricing
Yotpo is free. Plans are organised as Growth / Prime / Premium / Enterprise. See the full Yotpo pricing page for current tiers and any add-ons.
