In short
- Email + SMS + push notifications unified in one workflow
- Pre-built ecommerce automations for welcome, browse, cart, post-purchase
- Native Shopify, BigCommerce, and WooCommerce integrations
- Audience segmentation by purchase behaviour and lifecycle stage
What is Omnisend
Omnisend is a marketing automation platform built specifically for ecommerce. The product’s core idea is multi-channel workflows, a single automation can send email, SMS, and push notifications in sequence based on customer behaviour, all from one canvas.
Pre-built automations cover the standard ecommerce lifecycle: welcome, browse abandonment, cart abandonment, order confirmation, and post-purchase follow-up. Segmentation runs on purchase behaviour, lifecycle stage, and engagement signals pulled from Shopify, BigCommerce, or WooCommerce.
Where Omnisend fits in 2026
Omnisend is positioned between Mailchimp (too generic for ecommerce) and Klaviyo (more expensive at scale). It suits Shopify SMBs that want strong out-of-the-box automation and a unified email+SMS workflow without paying for a separate SMS vendor.
It is commonly used for cross-channel lifecycle automation, transactional + marketing messages, and SMS campaigns alongside email.
FAQ about Omnisend
Is Omnisend free?
Yes. The free plan covers 250 contacts, 500 emails/month, 60 SMS credits, and 500 web push notifications. Unlimited segmentation and 24/7 live chat are included even on free.
How much does Omnisend cost?
The Standard plan is $20/month for 1,000 contacts, scaling to around $90/month at 5,000 contacts. Pricing is generally cheaper than Klaviyo at every contact tier.
How does Omnisend compare to Klaviyo?
Klaviyo has the more powerful segmentation and reporting and is the default for serious DTC brands. Omnisend is cheaper, easier to learn, and includes SMS in the same workflow editor as email and push. For lean teams, Omnisend gives better value.
Does Omnisend handle SMS?
Yes, in the same workflow editor as email. SMS credits are usage-based on top of contact-based email pricing.
Is Omnisend good for Shopify?
Yes, it is one of the most popular email tools in the Shopify App Store. Native sync of products, orders, customers, and abandoned checkouts is the core integration.
How to use Omnisend?
Sign up at https://www.omnisend.com, install the Shopify, BigCommerce, or WooCommerce integration, and use templates to set up welcome, abandoned cart, and post-purchase automations.
Why choose Omnisend?
Omnisend combines email, SMS, and push notifications in one workflow editor designed for e-commerce, which makes it a strong alternative to Klaviyo at lower entry pricing.
How does Omnisend work?
It syncs store data, lets you build cross-channel automations with email, SMS, and push, and reports revenue per workflow and campaign.
How to learn Omnisend?
Omnisend runs Email Marketing Academy with free training, plus documentation at https://support.omnisend.com. Their YouTube channel covers e-commerce email playbooks.
What are Omnisend reviews?
Omnisend is rated 4.6 on G2 with 1,185 reviews. See https://www.g2.com/products/omnisend/reviews for detailed feedback.
What are Omnisend alternatives?
Common Omnisend alternatives include Klaviyo, Mailchimp, Drip, and MailerLite for e-commerce email and SMS marketing.
Does Omnisend have an API?
Yes, Omnisend provides a REST API for contacts, events, and campaigns. Documentation is at https://api-docs.omnisend.com.
Does Omnisend have a trial or a demo?
Omnisend has a free plan you can start with immediately. Paid plans don’t require a separate trial.
Does Omnisend have AI?
Yes, Omnisend includes AI for subject line and pre-header generation, body copy writing, predictive ‘likely to buy’ scoring on subscriber profiles, an AI Segment Builder, and AI-assisted form generation. All AI tools are available even on the free plan.
Omnisend pricing
Omnisend is free. Plans are organised as Standard / Pro / Enterprise. See the full Omnisend pricing page for current tiers and any add-ons.
