In short
- Free tier covers up to 1,000 subscribers with full email features
- Drag-and-drop editor and template library
- Built-in landing pages, signup forms, and pop-ups
- Strong choice for SMBs that need simple, reliable email
What is MailerLite
MailerLite is a budget-friendly email marketing platform aimed at small businesses, freelancers, and bootstrapped creators. The product strips email marketing down to the essentials: a drag-and-drop editor, a template library, signup forms, landing pages, and basic automation.
The free tier is genuinely usable, up to 1,000 subscribers with most core features unlocked, which is unusually generous for the category and explains the platform’s popularity with side projects and early-stage businesses.
Where MailerLite fits in 2026
MailerLite is the right choice when budget matters and the email program is moderate complexity. Small newsletters, side businesses, course creators, and SMB ecommerce brands without complex segmentation needs are the typical users.
It is commonly used for newsletter publishing, basic lifecycle automation, and form-based lead capture.
FAQ about MailerLite
How much does MailerLite cost?
MailerLite paid plans start at $9/month for 500 subscribers (Growing Business) and roughly half the price of Mailchimp at every tier. The free plan now covers 500 subscribers (cut from 1,000 in September 2025) with 12,000 monthly sends.
Is MailerLite really free?
Yes, for up to 500 subscribers and 12,000 emails per month, including the drag-and-drop editor, automations, and landing pages. The free tier is generous enough to run a small newsletter, with the main limitation being branding on emails.
What are the best MailerLite alternatives?
Sender has the most generous free plan at 2,500 subscribers, Brevo and EmailOctopus also offer larger free tiers, and Kit (formerly ConvertKit) is the closest swap for creators who want tag-based automation. Mailchimp is rarely cheaper at the same volume.
Does MailerLite have landing pages?
Yes. MailerLite includes a drag-and-drop landing page builder with templates on every plan, including the free tier. It is one of the reasons solopreneurs pick it over Mailchimp, which gates landing pages behind paid plans.
How to use MailerLite?
Sign up at https://www.mailerlite.com, import contacts, and design your first email or landing page in the drag-and-drop editor. Most users send their first campaign within an hour.
Why choose MailerLite?
MailerLite combines a generous free tier with a clean drag-and-drop editor and built-in landing pages, which makes it a strong fit for small businesses and creators.
How does MailerLite work?
You build subscriber lists, design emails and automations in the editor, and publish landing pages from the same workspace, with deliverability and analytics included.
Is MailerLite free?
Yes, MailerLite has a free plan for up to 1,000 subscribers. Paid plans add advanced automation and higher sending limits.
How to learn MailerLite?
MailerLite runs a MailerLite Academy and maintains documentation at https://www.mailerlite.com. Their YouTube channel covers email and automation playbooks.
What are MailerLite reviews?
MailerLite is rated 4.6 on G2 with 1,113 reviews. See https://www.g2.com/products/mailerlite/reviews for detailed feedback.
Does MailerLite have an API?
Yes, MailerLite provides a REST API for subscribers, automations, and campaigns. Documentation is at https://developers.mailerlite.com.
Does MailerLite have a trial or a demo?
MailerLite has a free plan you can start using immediately.
Does MailerLite have AI?
Yes, MailerLite includes AI writing tools, AI subject line generation, a landing page generator that pulls from your brand styles, and a Smart Sending feature that learns each subscriber’s best engagement time. It also ships an MCP server so ChatGPT or Claude can run campaigns directly.
MailerLite pricing
MailerLite is free. Plans are organised as Growing Business / Advanced / Enterprise. See the full MailerLite pricing page for current tiers and any add-ons.
