In short
- Visual-first photo and video review collection
- Conversion-optimised galleries and widgets on product pages
- Built-in referral and upsell features for retention loops
- Best fit: visual-product Shopify brands (fashion, beauty, home) where photo / video reviews drive PDP conversion
What is Loox
Loox is a Shopify review app that bets on visual reviews. Where most review apps treat photos and videos as a feature, Loox treats them as the entire product. Review-collection flows incentivise photo uploads, PDP galleries showcase customer photos in polished mosaic and carousel layouts, and the entire customer-facing presentation is optimised around visual social proof.
Where Loox fits in 2026
Loox is the right pick for visual-product Shopify brands. Fashion, beauty, home goods, food and beverage, jewellery, anywhere the buying decision benefits from seeing the product on real customers rather than reading text reviews. The PDP gallery widgets are genuinely polished, which matters because that’s where the conversion happens.
The honest trade-off is breadth. Loox is reviews-and-photos focused with built-in referrals as the only adjacent feature. No loyalty, no SMS, no deep Klaviyo integration. For brands wanting a bundled retention stack, Yotpo or Stamped fit better. For brands where visual reviews are the priority, Loox is hard to beat.
How Loox compares to alternatives
Versus Judge.me: Both are SMB Shopify review apps. Judge.me is feature-broad with strong SEO; Loox is visual-first with polished PDP galleries. Pick on whether SEO or visual conversion is the bottleneck. Versus Yotpo: Yotpo is the bigger platform with bundled loyalty and SMS. Loox is review-and-photo focused at a much lower price. Brands operating at scale often run Loox for the visual reviews on PDPs and Yotpo for the surrounding retention stack. Versus Okendo: Both target Shopify DTC. Okendo emphasises attribute reviews and Klaviyo integration; Loox emphasises visual reviews and PDP conversion. Different optimisation priorities.
FAQ about Loox
How much does Loox cost?
Loox is order-based: $9.99/month for up to 50 monthly orders, $29.99/month for up to 500 orders, and $59.99/month for up to 3,000 orders. There is a 14-day free trial, and pricing tiers continue scaling for higher-volume stores.
How does Loox compare to Judge.me?
Loox is the visual-first choice with polished photo and video review widgets, while Judge.me has a free plan with unlimited orders and is the better value for most SMB stores. Loox tends to win when on-site presentation matters more than cost.
Is Loox only for Shopify?
Yes. Loox is built specifically for Shopify and is one of the highest-rated apps on the Shopify App Store. There is no version for WooCommerce, BigCommerce, or other platforms.
Does Loox support video reviews?
Yes. Video reviews are one of Loox’s flagship features and are available on the Popular plan and above. Customers upload video directly through the review request flow.
Does Loox sync with Google Shopping?
Yes. Loox syndicates verified reviews to Google Shopping (Google Seller Ratings and Google Product Ratings), Meta Shops, and TikTok Shops, so stars show up in your paid and organic listings.
How to use Loox?
Install Loox from the Shopify App Store, pick a review widget design, and turn on automated review request emails. Most stores have a working photo-review program within a day.
Why choose Loox?
Loox is built around photo and video reviews with polished, conversion-optimised widgets that fit DTC product pages without extra design work.
How does Loox work?
After purchase, Loox emails customers asking for a review with photos or video, then displays the user-generated content in product widgets, carousels, and ad-ready galleries.
Is Loox free?
Loox isn’t free. Plans start at $9.99 per month with a 14-day free trial.
How to learn Loox?
Loox maintains documentation and best-practice guides at https://loox.app. Their team also helps configure widgets during onboarding.
What are Loox reviews?
Loox is rated 4.9 on the Shopify App Store with 8,026 reviews. See https://apps.shopify.com/loox/reviews for detailed feedback.
Does Loox have an API?
Yes, Loox provides APIs and webhooks for syncing reviews with email, ad platforms, and review aggregators. Documentation is at https://loox.app.
Does Loox have a trial or a demo?
Loox offers a 14-day free trial. You can start building review flows immediately after installing the app.
Does Loox have AI?
Yes, Loox markets a full AI Superpowers suite on its Convert plan: AI smart visual sorting that surfaces top-converting photo reviews, AI review highlights, auto-translation across 38 languages, AI review reply drafts, and AI spam flagging.
Loox pricing
Loox pricing starts at $9.99/mo. Plans are organised as Beginner / Scale / Unlimited / Enterprise. A 14 days free trial is available. See the full Loox pricing page for current tiers and any add-ons.
