In short
- Founded 2013 in Paris by Philippe de Chanville and Christian Raisson, raised a €355M Series F in 2022
- Europe's largest DIY, home, and garden marketplace, around 10M active customers across FR, UK, DE, ES, IT
- 5,000+ third-party sellers, B2C marketplace plus ManoManoPro segment for trade and craftspeople
- Commission of 15-25% by category plus a €100/month per-country subscription (£50 in the UK)
What is ManoMano
ManoMano is Europe’s largest specialist marketplace for DIY, home improvement, and garden products. Founded in 2013 in Paris by Philippe de Chanville and Christian Raisson, the company brings together more than 5,000 third-party sellers serving around 10 million active customers across six European markets, France, UK, Germany, Spain, Italy, and Belgium. ManoMano raised a €355M Series F in 2022 led by Dragoneer and Eurazeo at a valuation north of €2.6B, and by 2024 was generating over €1B in GMV. The brand position is direct, make DIY accessible to everyone with curated assortment, expert advice from the Manodvisors team, and a separate ManoManoPro segment serving tradespeople and craftspeople.
Where ManoMano fits in 2026
ManoMano fits brands and resellers selling tools, hardware, garden equipment, bathroom and kitchen fittings, building materials, and outdoor leisure into Western European retail. The sweet spot is a mid-market seller with European logistics already in place, a SKU catalogue that benefits from category-specific discoverability (where Amazon’s generic taxonomy underserves the buyer), and pricing flexibility to absorb the 15-25% commission. The platform is meaningfully France-centric in revenue and assortment, sellers without a French-language listing strategy will see weaker performance, and the operational tooling assumes you can manage multiple country sites separately. ManoManoPro is the more interesting expansion lever in 2026, B2B trade buyers buying in bulk for active projects represent a higher AOV and a stickier relationship than the standard consumer marketplace.
How ManoMano compares to alternatives
- Amazon DIY category. Larger buyer base, weaker DIY-specific UX and merchandising, more competitive commodity pressure. ManoMano differentiates with the Manodvisors layer and curated category trees, but Amazon still dominates absolute volume.
- OBI Click & Collect, Hornbach, Leroy Merlin. Big-box DIY retailers running their own marketplaces (some on Mirakl). These offer geography-specific reach but require dedicated seller management per chain.
- eBay. Broader catalogue and lower commission, weaker category positioning for serious DIY. Used as a secondary channel for clearance or long-tail SKUs.
- Kaufland and Otto (DACH). German competitors with stronger local home-improvement presence in DE and AT. Often run alongside ManoMano rather than as a replacement.
FAQ about ManoMano
What does ManoMano take per sale?
ManoMano charges 15-25% commission depending on product category and condition (new, used, reconditioned), deducted on the price plus shipping minus VAT. There is also a fixed subscription, €100/month per country in FR, ES, IT, DE, and £50/month in the UK.
Who is ManoMano for?
ManoMano is for European sellers and brands in DIY, hardware, garden, bathroom, kitchen, building materials, and outdoor leisure who want a specialist marketplace channel alongside or instead of Amazon. The platform skews mid-market to enterprise, smaller sellers find the subscription tough to justify.
How does ManoManoPro work?
ManoManoPro is the B2B segment serving tradespeople and craftspeople with dedicated trade pricing, project quotes, and account features. Sellers opt into ManoManoPro separately, and trade buyers see different catalogues, prices, and payment terms.
Where is ManoMano available?
ManoMano operates in France, the UK, Germany, Spain, Italy, and Belgium. France remains the largest market by GMV, followed by the UK and Germany. The platform is not active in the US.
Does ManoMano have AI?
Yes. ManoMano has been investing in AI-powered product search, smart recommendations, and a virtual assistant for buyers (“ManoMano AI”) that helps shoppers find the right tool for a specific job. The Manodvisors chat layer is being augmented (not replaced) by AI guidance.
How to use ManoMano?
Buyers shop at https://www.manomano.com or the country-specific domains. Sellers apply at https://about.manomano.com/en/become-a-seller, complete KYC, and sync their catalogue via integrations like Lengow, ChannelEngine, Mirakl Connect, or direct API.
Why choose ManoMano?
ManoMano is the strongest specialist DIY and home marketplace in Western Europe, with better category UX and a more engaged shopper base for DIY-specific SKUs than generalist marketplaces.
How does ManoMano work?
Sellers list products by category, ManoMano handles discovery, search, and the shopping flow, then routes orders to sellers for fulfilment. Returns and customer service follow each marketplace’s standard rules per country.
Is ManoMano free?
For buyers it is free to shop. For sellers it is not, the €100/month per-country subscription applies (€50 in the UK) plus the 15-25% commission per sale. There is no free seller tier.
How to learn ManoMano?
ManoMano publishes seller documentation at https://about.manomano.com/en/become-a-seller and partners with marketplace tools like Lengow, ChannelEngine, and Mirakl Connect for onboarding. The Manodvisors team handles consumer-side advice.
What are ManoMano reviews?
ManoMano reviews are mixed across countries, French buyers rate the experience higher than UK or German ones, where shipping and after-sales remain pain points. Trustpilot scores vary by country site, generally landing in the 3-4 star range.
Does ManoMano have an API?
Yes. ManoMano provides a seller API for catalogue, orders, and inventory sync, and integrates with all major marketplace orchestration tools (Lengow, ChannelEngine, Mirakl Connect, Sellermania). Documentation is in the seller portal.
Does ManoMano have a trial or a demo?
No trial. Sellers pay the subscription from month one, with onboarding typically taking 2 to 4 weeks before products are live. ManoMano account managers help during launch.
What are ManoMano’s pain points?
The platform is meaningfully France-centric, so non-French sellers without localised listings see weaker conversion. The combined subscription plus commission can squeeze low-margin commodity sellers, and shipping and after-sales reviews are noticeably worse in non-French markets than in France.
ManoMano pricing
ManoMano pricing starts at €100/mo per country. Plans are organised as Subscription + 15-25% commission by category. See the full ManoMano pricing page for current tiers and any add-ons.
