In short
- Founded 2012 in Paris by Philippe Corrot and Adrien Nussenbaum, $218M ARR in 2025
- Marketplace-as-a-service, powers 450+ enterprise marketplaces including Carrefour, Macy's, Best Buy Canada, Decathlon, H&M Home
- Covers B2C, B2B, and dropship marketplace models with seller onboarding, catalog management, order routing, and payments
- Catalog Transformer and Mirakl Nexus add agentic AI to onboarding, listing quality, and commerce automation
What is Mirakl
Mirakl is the dominant enterprise marketplace SaaS platform, the technology that retailers and B2B enterprises license to launch and operate their own third-party marketplaces. Founded in 2012 in Paris by Philippe Corrot and Adrien Nussenbaum (who had previously built and sold a marketplace to FNAC), Mirakl is not itself a marketplace. It is the platform that powers them, including Carrefour, Best Buy Canada, Macy’s, Decathlon, H&M Home, Conrad Electronics, and Airbus Helicopters on the B2B side. The company hit $218M ARR in 2025 with 23% growth, and reached profitability while continuing to expand internationally.
Where Mirakl fits in 2026
Mirakl is the build-vs-buy answer for any enterprise retailer asking, “should we launch a marketplace alongside our own catalogue?” The platform handles the hard parts, seller onboarding and KYC, catalogue normalisation across thousands of sellers, order routing, payment splits, returns, and the operational glue between your storefront and hundreds of third-party fulfillment chains. The target customer is a retailer with at least $100M in revenue, an established e-commerce stack (Shopify Plus, commercetools, SAP Commerce Cloud, or a custom build), and a strategic mandate to expand assortment without taking inventory risk. Below that scale, the implementation cost and operational complexity rarely pencil out, and brands are better served by listing on existing marketplaces like Amazon or Faire.
How Mirakl compares to alternatives
- CommerceTools. Headless e-commerce platform with marketplace add-ons, weaker out-of-the-box seller management. Mirakl typically sits alongside CommerceTools rather than competing with it, see the official Mirakl + CommerceTools integration.
- Salesforce Commerce Cloud. Salesforce’s marketplace module is improving but still less mature than Mirakl’s seller onboarding and catalogue tools. Mirakl often integrates into SFCC storefronts.
- VTEX. All-in-one storefront and marketplace platform, popular in LATAM. Cheaper at the low end, less depth on enterprise marketplace operations.
- Marketplacer. Australian competitor, smaller customer base, often cited as a more affordable alternative for mid-market retailers.
FAQ about Mirakl
Who is Mirakl for?
Mirakl is for enterprise retailers and B2B brands that want to launch their own marketplace, where they take a commission on third-party sellers rather than holding inventory. The platform is sold annually as SaaS plus per-transaction fees, and the typical contract starts in the six-figure annual range.
How much does Mirakl cost?
Mirakl uses custom enterprise contracts with an annual platform fee plus a percentage of marketplace GMV. Published pricing is rare, but third-party sources put the starting point in the low six figures and scaling to seven figures for high-GMV deployments.
Is Mirakl a marketplace I can sell on?
Sort of. Mirakl operates Mirakl Connect, a seller network that helps sellers list across the 450+ marketplaces powered by Mirakl. You apply once and become discoverable to retailers running Mirakl, including Macy’s, Best Buy Canada, Carrefour, and others.
Does Mirakl have AI?
Yes. Mirakl Catalog Transformer uses AI to automate seller onboarding by extracting attributes from product images and descriptions, cutting onboarding time by 91% and reducing categorisation errors by about 50%. Mirakl Nexus, launched in 2025, adds an agentic commerce layer for the AI-driven shopping era.
What are Mirakl’s biggest customers?
Carrefour, Macy’s, Best Buy Canada (relaunched in 2025), H&M Home, Decathlon, Conrad Electronics, Galeries Lafayette, Catch.com, and Airbus Helicopters on the B2B side. The customer list runs to over 450 enterprise brands globally.
How to use Mirakl?
Mirakl is sold direct or through a partner network of system integrators like Accenture, Capgemini, and McFadyen Digital. A typical implementation runs 3 to 9 months depending on storefront integration and seller onboarding scope.
Why choose Mirakl?
Mirakl is the most-deployed enterprise marketplace platform with the deepest catalogue management, the largest pre-vetted seller network via Mirakl Connect, and proven scale at retailers like Carrefour and Best Buy Canada.
How does Mirakl work?
Mirakl plugs into your existing storefront, handles seller onboarding and catalogue ingestion, routes orders to the right seller, splits payments, and manages returns. Your team operates the marketplace as a product line, Mirakl provides the rails.
Is Mirakl free?
No. Mirakl is enterprise SaaS with custom pricing starting in the six figures annually. There is no self-serve tier.
How to learn Mirakl?
Mirakl maintains documentation at https://developer.mirakl.com, runs the annual Platform Pioneer Summit, and certified partner agencies (Accenture, Capgemini, McFadyen Digital, Wunderman Thompson) offer paid implementation help.
What are Mirakl reviews?
Mirakl is rated 4.1 on G2 with 14 reviews. The platform also has positive coverage on Gartner Peer Insights and Capterra. See https://www.g2.com/products/mirakl-inc/reviews for detailed feedback.
Does Mirakl have an API?
Yes, Mirakl is API-first with REST endpoints for catalogue, orders, seller management, payments, and analytics. Documentation is at https://developer.mirakl.com.
Does Mirakl have a trial or a demo?
Yes, Mirakl offers a guided demo on request via the website. There is no free trial because the platform is enterprise SaaS that requires implementation.
What are Mirakl’s pain points?
Implementation is heavy, 3 to 9 months is normal, and the platform’s depth means real internal expertise is required to operate well. The pricing rules out everyone below mid-market scale, and reviewers often mention a learning curve during initial setup.
Mirakl pricing
Mirakl pricing starts at Custom. Plans are organised as Annual SaaS contract + transaction commission. See the full Mirakl pricing page for current tiers and any add-ons.
