In short
- Flexible recurring payment scheduling with customer-controlled cadence
- Analytics dashboard for subscription performance and churn
- Free installation with premium plans for higher-volume merchants
- Best fit: Shopify brands in India, Southeast Asia, and emerging markets
What is Recurpay
Recurpay is a Shopify-native subscription app focused on flexible recurring payment scheduling. The product covers the standard subscription stack (recurring billing, customer portal, dunning) with a flexible-cadence model where customers can set their own delivery frequencies rather than being locked into the merchant’s defaults. Strong adoption among Shopify merchants in India and Southeast Asia.
Where Recurpay fits in 2026
Recurpay is the right pick for Shopify merchants in emerging markets, particularly India and Southeast Asia, where the merchant base has different operational realities than US / EU DTC brands. The flexible payment scheduling fits regional payment preferences (UPI in India, regional digital wallets in Southeast Asia), and the free installation tier reflects price sensitivity.
The trade-off is ecosystem. Recurpay is less established in US and EU markets than Recharge, Smartrr, or Appstle. For brands based in those regions with US / EU operations, the integration ecosystem of category leaders typically matters more. For brands operating in Recurpay’s strongholds, the regional fit usually wins.
How Recurpay compares to alternatives
Versus Recharge: Recharge dominates US and EU mid-market. Recurpay has stronger presence in India and Southeast Asia. Geographic concentration mostly decides the choice. Versus Seal / Appstle: All three offer generous free tiers. Recurpay distinguishes on payment scheduling flexibility and regional payment-method support. Versus Bold / Smartrr: Bold and Smartrr are US / EU-centric premium apps. Recurpay is the regional alternative with simpler positioning.
FAQ about Recurpay
How much does Recurpay cost?
Recurpay’s Free Forever plan covers stores up to $100/month in subscription revenue. Paid plans are $9/month + 2% (Grow), $29/month + 1.75% (Grow Plus), and $79/month + 1.25% (Grow Pro).
Is Recurpay good for Indian merchants?
Yes. Recurpay has strong adoption in India and supports Razorpay, Cashfree, and other India-friendly gateways. Around 5% of Recurpay’s Shopify stores are India-based, alongside merchants in 40+ countries.
How does Recurpay compare to Recharge?
Recurpay is significantly cheaper, particularly for new or smaller subscription programs. At $20K MRR Recurpay is a fraction of Recharge’s cost. Recharge has deeper integrations and a larger ecosystem for complex DTC programs.
Does Recurpay offer migration support?
Yes. Recurpay offers white-glove migration from Recharge, Skio, and other subscription apps at no extra cost, with 24/7 human support on every plan.
How to use Recurpay?
Install Recurpay from the Shopify App Store, configure your subscription products and payment schedule, and launch the customer portal. Most merchants are live within a day.
Why choose Recurpay?
Recurpay has flexible payment scheduling and strong adoption in India and emerging markets where Recharge and Smartrr are over-priced or under-localised.
How does Recurpay work?
Recurpay runs recurring orders on Shopify, charges customers on the schedule you configure, and surfaces analytics on retention and revenue.
Is Recurpay free?
Yes, Recurpay has a free tier. See recurpay.com/pricing for paid tier details.
How to learn Recurpay?
Recurpay maintains documentation at recurpay.com/help. Their YouTube channel has product walkthroughs and partner agencies offer paid training.
What are Recurpay alternatives?
The main alternatives are Recharge, Smartrr, Seal Subscriptions, and Loop Subscriptions.
What are Recurpay reviews?
Recurpay is rated 4.9 on Shopify App Store with 488 reviews. See the reviews for detailed feedback.
Does Recurpay have an API?
Yes, Recurpay provides a REST API. Documentation at recurpay.com/api.
Does Recurpay have a trial or a demo?
Yes, Recurpay has a free tier. Sign up at https://www.recurpay.com to start.
Does Recurpay have AI?
Recurpay offers an AI design generator that auto-styles the subscription portal to match your brand and intelligent dunning that personalizes retry sequences. Outside of those, the platform leans more on automation and 24/7 human support than on heavy AI features.
Recurpay pricing
Recurpay is free. Plans are organised as Free / Pro / Enterprise. A free tier option is available. See the full Recurpay pricing page for current tiers and any add-ons.
