Bïrch

What is Bïrch

Bïrch (bir.ch), formerly Revealbot, started as a rules engine for paid social and is still one of the strongest in the category: nested conditions, custom metrics and more than 20 actions, checked every 15 minutes. Over time it added two ways to launch ads.

The Launcher builds creative tests on Meta, either one ad set per creative or with your own structure. It matches files to placements by filename tag, reuses existing posts, supports Advantage+ enhancement selection and builds names from naming macros. Stage creates ads on Meta, TikTok and Snapchat straight from Google Drive folders: it duplicates a proven setup and swaps in the new creatives. An MCP server connects Bïrch to AI assistants.

Where Bïrch fits in 2026

Bïrch is built for teams that want launching and rule-based optimization in one tool, for example to launch a creative test and let rules scale or pause it based on performance. It is the natural pick for media buyers who already think in automation rules.

The trade-offs: pricing is tied to ad spend, so cost rises as you scale, with overage above your tier. The classic Launcher is Meta-only, Stage works from Google Drive only, and Bïrch does not launch on Google Ads. Reviews are mixed between platforms: 4.6 on G2 (19 reviews) and Capterra (73 reviews), but 3.8 on Trustpilot (18 reviews).

How Bïrch compares to alternatives

Versus AdManage: AdManage is launch-first with 12 channels and flat pricing. Bïrch is rules-first, with launching added on, and prices by ad spend. Versus TheOptimizer: both combine launching with automation rules. TheOptimizer comes from native advertising and adds Taboola, Outbrain and other native networks, while Bïrch adds TikTok and Snapchat through Stage. Versus Madgicx: Madgicx bundles launching, rules, AI creative generation and reporting for Meta. Bïrch is the more rules-focused tool.

FAQ about Bïrch

What is Bïrch?

Bïrch, formerly Revealbot, is an ad automation platform that combines a rules engine with ad launching. Its Launcher builds creative tests on Meta, and Stage creates ads on Meta, TikTok and Snapchat from Google Drive folders.

Is Bïrch the same as Revealbot?

Yes. Bïrch is the new name of Revealbot. Its Trustpilot profile still runs under revealbot.com.

How much does Bïrch cost?

Bïrch prices by monthly ad spend. The Launcher and automation rules need the Pro plan, which costs $99 a month up to $10,000 in monthly ad spend, $799 up to $150,000 and $1,799 up to $500,000, with overage above your tier. The Essential plan starts at $49 a month but includes neither the Launcher nor rules. See bir.ch for current plans.

Does Bïrch have a free trial?

Yes, Bïrch offers a 14-day free trial.

Which ad platforms can Bïrch launch on?

The Launcher builds ads on Meta. Stage creates ads on Meta, TikTok and Snapchat from Google Drive folders. Bïrch does not launch ads on Google Ads.

What are Bïrch reviews?

Bïrch is rated 4.6 on G2 with 19 reviews, 4.6 on Capterra with 73 reviews and 3.8 on Trustpilot with 18 reviews. See the Capterra reviews for detailed feedback.

What are Bïrch alternatives?

TheOptimizer is the closest alternative for launching plus automation rules, especially for native ad networks. AdManage and Madgicx suit teams that want a broader launcher or an all-in-one Meta suite.

Bïrch pricing

Bïrch pricing starts at $99/mo. Billing: Pro (Launcher, rules) by monthly ad spend; Essential $49/mo without Launcher. A 14 days free trial is available. See the full Bïrch pricing page for current tiers and any add-ons.