In short
- Shopify page builder with strong A/B testing built in
- Mobile-first responsive editor and template library
- CRO-specific widgets: countdown timers, urgency banners, sticky carts
- Used by Shopify brands focused on conversion-rate optimisation
What is GemPages
GemPages is a Shopify page builder positioned around conversion-rate optimisation. The product includes the standard page-builder feature set (drag-and-drop editor, templates, mobile-responsive output) plus CRO-specific widgets, countdown timers, urgency banners, sticky carts, and bundle widgets.
A/B testing is included on paid plans, with results tied to Shopify revenue events rather than generic page metrics.
Where GemPages fits in 2026
GemPages fits Shopify brands that prioritise CRO experimentation. The CRO widget library is the platform’s main differentiator versus PageFly and Shogun.
It is commonly used for promotional landing pages, product pages with CRO widgets, and A/B-tested template variations.
FAQ about GemPages
How much does GemPages cost?
GemPages has a free plan and paid tiers starting around $15/month for the basic plan and $49/month for Pro, which unlocks all templates and advanced features. Higher tiers add more page slots and team features.
GemPages vs PageFly: which is better?
Both are leading Shopify page builders with similar drag-and-drop editors, template libraries, and free plans. PageFly tends to be a few dollars cheaper at the entry tier ($18/month vs $29/month). GemPages is slightly more polished on conversion-focused templates and built-in A/B testing.
Does GemPages have A/B testing built in?
Yes. GemPages includes A/B testing on paid plans, letting you test variants of a landing page without a separate tool like Convert or Intelligems. It is a key differentiator vs PageFly and Shogun’s lower tiers.
Is GemPages only for Shopify?
Yes. GemPages is built exclusively as a Shopify app and uses Shopify-native sections, theme blocks, and metafields. It does not work outside the Shopify ecosystem.
How to use GemPages?
Install GemPages from the Shopify App Store, pick a conversion-focused template, and start editing in the visual builder. First page typically ships in an afternoon.
Why choose GemPages?
GemPages combines conversion-focused Shopify templates with native A/B testing and CRO widgets, removing the need for a separate testing tool.
How does GemPages work?
GemPages provides a visual drag-and-drop editor that publishes pages directly to your Shopify storefront with mobile-first templates and built-in A/B testing.
Is GemPages free?
Yes, GemPages has a free tier. Paid plans unlock advanced templates and A/B testing. See gempages.net/pricing for details.
How to learn GemPages?
GemPages maintains documentation at help.gempages.net. Their YouTube channel has product walkthroughs and partner agencies offer paid training.
What are GemPages alternatives?
The main alternatives are PageFly, Replo, Shogun, and Zipify Pages for Shopify page building.
What are GemPages reviews?
GemPages is rated 4.9 on the Shopify App Store with 3,768 reviews. See the reviews for detailed feedback.
Does GemPages have an API?
GemPages operates as a Shopify-native app with no public API documented. Custom integrations can be discussed with the team.
Does GemPages have a trial or a demo?
Yes, GemPages has a free tier. Install from the Shopify App Store.
Does GemPages have AI?
Yes, GemPages includes GemAI, which turns images or reference URLs into editable Shopify page layouts and generates starter pages from a text prompt. The AI flow sits on top of the drag-and-drop editor, so generated pages remain fully editable.
GemPages pricing
GemPages is free. Plans are organised as Build / Optimize / Enterprise. See the full GemPages pricing page for current tiers and any add-ons.
