In short
- Runs your prompts daily in AI engines and tracks visibility, position, sentiment, and share of voice against competitors
- Source analytics show which domains and URLs AI answers cite, with recommended actions for the gaps
- AI Shopping tracks product-level visibility in ChatGPT shopping results from a Shopify, CSV, or Merchant Center catalog
- Unlimited users on every plan, EU hosting in Frankfurt, MCP server on all plans, API from Pro
- Best fit: marketing and SEO teams that want to measure AI search as a channel
What is Peec AI
Peec AI is an AI search visibility platform, also called a GEO (generative engine optimization) tool, built by Peec AI GmbH in Berlin. You define the prompts buyers type into AI assistants, such as “best running shoes for flat feet”, and Peec AI runs them every day in the AI engines you choose. It then measures how often your brand appears (visibility), where it ranks in the answer (position), how it is described (sentiment), and your share of voice against competitors. For most engines it collects answers through the engine’s own interface, so the data reflects what a logged-out user sees.
Beyond brand mentions, Peec AI shows which domains and URLs the AI answers retrieve and cite, classifies those sources (competitor, editorial, reference, or user-generated), and turns gaps into ranked recommended actions. AI Shopping tracks product-level visibility in ChatGPT’s shopping results, using a catalog pulled from a Shopify store, a CSV, or a Google Merchant Center feed. Agent Analytics shows which AI crawlers visit your site and, through Google Analytics 4, how much traffic AI assistants send. Founded by Daniel Drabo, Tobias Siwonia, and Marius Meiners, Peec AI launched in February 2025 and raised an €18 million ($21 million) Series A led by Singular in November 2025.
Where Peec AI fits in 2026
When shoppers ask ChatGPT or Google’s AI Mode for a product recommendation, the answer can come as a shortlist of brands or products. Peec AI is for marketing and SEO teams that want to measure that surface instead of guessing: which prompts mention you, which competitors win them, and which sources the answers lean on. For D2C brands, the product-level AI Shopping data and fact-checking are the most practical parts. Fact-checking compares what AI answers claim about your brand with facts you provide, which catches outdated or hallucinated claims. Pricing is self-serve with unlimited users on every plan, and Peec AI says more than 4,000 brands and agencies use it.
The trade-offs are engine coverage and what visibility can prove. The self-serve plans track three engines chosen from ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini, and Naver AI, with Perplexity and further engines as paid add-ons, while API-based tracking of Claude, Grok, DeepSeek, Mistral, and other models is listed for Enterprise. Prompt budgets are fixed per plan (50 on Starter, 350 on Advanced), and AI answers vary from day to day, so trends matter more than single results. Visibility is also not revenue: Peec AI’s AI referral data depends on your GA4 setup, and tying AI search to orders takes your own analytics and attribution.
How Peec AI compares to alternatives
Versus Profound: Profound gives brands a free 7-day trial (50 prompts on ChatGPT, Gemini, and Google AI Overviews) and otherwise sells custom Enterprise packages that track up to nine answer engines, built around its AI Marketer agent. Peec AI publishes self-serve plans from $95 a month with unlimited users and keeps Enterprise for teams that need all models, SSO, and a custom setup. Pick Peec AI for transparent pricing and a quick start, Profound for an enterprise package with agent workflows. Versus Otterly.AI: Otterly.AI starts lower, at $29 a month for 15 prompts across four engines (ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot), with Standard at $189 for 100 prompts and Premium at $489 for 400. Peec AI’s Starter costs $95 for 50 prompts and includes source, shopping, and agent analytics on every plan. Otterly.AI is the cheaper way to start, Peec AI includes more analysis per plan. Versus Semrush and Ahrefs: Both SEO suites now measure AI visibility. Ahrefs Brand Radar estimates visibility from more than 500 million search-backed prompts across six AI platforms without any setup and also tracks a small set of custom prompts daily on paid plans. Semrush offers AI visibility tracking next to its SEO toolkit. Peec AI is a dedicated tracker built around a larger set of your own prompts, run daily, with source, sentiment, and product-level analysis. If you already pay for one of these suites, start there, and add a dedicated tracker once AI search becomes a channel you report on.
FAQ about Peec AI
How much does Peec AI cost?
Peec AI lists three self-serve plans in US dollars: Starter at $95 a month (50 prompts, 1 country, 1 project), Pro at $245 (150 prompts, 3 countries, 2 projects), and Advanced at $495 (350 prompts, 3 countries, 5 projects). Each plan tracks three AI engines daily with unlimited users, extra engines are paid add-ons, and annual billing saves 15%. Enterprise is priced on request.
Does Peec AI have a free plan or trial?
There is no free plan. Peec AI offers a free trial from its pricing page, and the Enterprise plan starts with a call with its sales team.
Which AI engines does Peec AI track?
On Starter, Pro, and Advanced you choose three of ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini, and Naver AI, and you can add Perplexity or more of these engines as paid extras. Enterprise covers all models, up to 13, including API-based tracking of Claude, GPT-5 Search, Grok, DeepSeek, Qwen, Mistral, and Meta Spark. For most engines, Peec AI collects answers through the user interface, so the results match what a logged-out user sees.
Peec AI vs Profound: which is better?
It depends on how you want to buy. Peec AI publishes self-serve plans from $95 a month with unlimited users, three engines per plan, and add-ons for more. Profound gives brands a free 7-day trial and otherwise sells custom Enterprise packages with up to nine answer engines, SSO, and its AI Marketer agent. Teams that want to start self-serve fit Peec AI, enterprises that buy through a sales process can evaluate both.
What are Peec AI alternatives?
The closest alternatives are Profound for enterprise packages, Otterly.AI as a low-cost entry from $29 a month, and Scrunch and AthenaHQ as further AI search visibility platforms. SEO suites cover AI visibility too, with Brand Radar in Ahrefs and AI visibility tracking in Semrush.
What are Peec AI reviews?
Peec AI is rated 4.8 on OMR Reviews with 18 reviews and 4.7 on G2 with 21 reviews. G2 reviewers praise the intuitive interface, the support, and fair pricing, and some find the navigation busy or want clearer guidance on what to improve. See the G2 reviews for detailed feedback.
Does Peec AI have an API?
Yes. The Peec API, documented at docs.peec.ai, returns brand, domain, URL, and fanout reports and manages projects, brands, and prompts. It is available on Pro, Advanced, Enterprise, and agency plans, not on Starter. Every plan includes the Peec AI MCP server and CSV exports, and the Data Studio (Looker Studio) connector starts on Advanced.
Does Peec AI use AI?
Yes. The Peec agent answers questions about your data in plain language with generated charts, using 500 to 1,000 included agent credits depending on the plan, and runs pre-built and custom skills for reports and diagnostics. The MCP server connects Claude, Cursor, VS Code, and other MCP clients to your Peec AI data, and content optimization suggests changes to your pages.
How does Peec AI work?
You set up a project with your brand, your competitors, and the prompts you want to be found for, organized by topic, country, and tag. Peec AI runs those prompts daily in your chosen engines, extracts brand mentions, positions, sentiment, and cited sources from every answer, and reports the trends against competitors. Recommended actions then point to the sources and pages worth working on. Peec AI suggests letting new prompts run for a couple of days before you analyze them.
Is Peec AI EU-hosted and GDPR-compliant?
Peec AI is run by Peec AI GmbH in Berlin, and its data processing agreement states that the service is hosted in the EU on Google Cloud, mainly in Frankfurt. Some sub-processors, such as providers of the AI models it queries, process data in the US, which the agreement covers with standard contractual clauses or the EU-US Data Privacy Framework. Peec AI also lists SOC 2 on every plan.
Can Peec AI track my products in AI shopping results?
Yes. AI Shopping, included on every plan, matches your product catalog with your tracked prompts and reports visibility, position, and win rate per product, plus the merchants and sources that show up. You can import the catalog from a Shopify storefront, a CSV, or a Google Merchant Center feed. Tracking is currently based on ChatGPT, where the shopping experience is most developed.
How to use Peec AI?
Start a trial on the Peec AI pricing page, add your brand profile and competitors, and build a prompt set around the questions your buyers ask, using Peec AI’s prompt, topic, and competitor suggestions. Then choose your engines and countries, and review visibility, sources, and recommended actions once a few days of data have come in.
How to learn Peec AI?
Peec AI’s documentation covers setup, metrics, prompts, AI Shopping, the MCP server, and the API, and includes a video library. Its YouTube channel has product walkthroughs and feature launches.
Peec AI pricing
Peec AI pricing starts at $95/mo. Billing: Starter / Pro / Advanced / Enterprise, by prompts (15% off yearly). A free trial option is available. See the full Peec AI pricing page for current tiers and any add-ons.
