In short
- Founded 2012. Pioneered the conversational-form format (one question per screen)
- Used widely for lead-gen quizzes, customer feedback, post-purchase surveys, recruiting
- Higher completion rates than traditional forms because of the friendly one-at-a-time UX
- Strong integration ecosystem, Zapier, native CRM connectors, webhooks
What is Typeform
Typeform is a conversational survey and form platform founded in Barcelona in 2012. The defining feature is the conversational format, one question per screen, full-screen layout, designed to feel like a chat rather than a form. Completion rates for Typeforms are typically meaningfully higher than equivalent multi-field forms on a single page.
The platform has expanded beyond simple forms into quizzes (with branching logic), customer feedback collection, surveys, recruiting screening, and lead-qualification workflows. The “Typeform feel”, friendly, modern, conversational, is part of the brand experience for many companies that use it as their primary form provider.
Common use cases
- Lead-gen quizzes, interactive quizzes that capture leads while providing value (e.g. “what skincare routine is right for you?”)
- Post-purchase surveys, customer feedback after delivery, NPS measurement
- Self-reported attribution, asking new customers “how did you hear about us?” to calibrate attribution models
- Job applications, initial screening forms with logic-based branching
- Customer onboarding, collecting information from new accounts in a friendly UX
Strengths and tradeoffs
Strengths:
- Higher completion rates than traditional multi-field forms
- Polished UX, looks modern and on-brand out of the box
- Logic and branching for complex flows
- Integration ecosystem, Zapier, HubSpot, Salesforce, Mailchimp, Klaviyo, webhooks
Tradeoffs:
- Pricing, paid tiers required for any serious volume (free tier is quite limited)
- Speed, full-screen format loads slower than simple HTML forms
- Less control over visual customisation than building from scratch
Tracking and attribution
Typeform submissions flow via webhook to wherever they need to go, CRM, attribution platform, ad-platform conversion API. The webhook payload includes all form responses, the submission timestamp, and any UTM parameters or hidden fields populated at form load.
For paid-acquisition flows where the conversion goal is a quiz completion or form submission, Typeform integration is the conversion-tracking layer. Each submission becomes a first-party conversion attributable to the source ad or organic channel.
FAQ about Typeform
Is Typeform free?
Typeform has a free plan with 10 responses per month, 1 user, unlimited forms and 10 questions per form. Most production use cases hit that limit fast and need a paid plan.
How much does Typeform cost?
Paid plans are Basic at $25/mo (100 responses), Plus at $50/mo (1,000 responses) and Business at $83/mo (10,000 responses). Annual billing saves about 16%.
What are the best Typeform alternatives?
For lead capture, Tally and Fillout offer generous free tiers with no response caps. For surveys, SurveyMonkey and Jotform are common swaps, and Paperform and Growform sit closest to Typeform’s conversational style at lower cost.
Does Typeform integrate with my e-commerce stack?
Yes. Native integrations include Klaviyo, HubSpot, Mailchimp, Salesforce, Slack, Google Sheets, Shopify and Notion, plus 500+ apps through Zapier and Make. Webhooks and a REST API are available on Plus and above.
Does Typeform have AI features?
Yes. Typeform’s Formless and AI tools generate forms from a prompt, auto-translate, suggest questions and summarise responses. AI features sit on paid plans.
Is Typeform good for post-purchase surveys?
Yes, it is a common choice for Shopify post-purchase NPS and attribution surveys. Triggers via Klaviyo, KnoCommerce-style flows or Shopify order webhooks are typical, and response data syncs back into Klaviyo or a CDP.
How to use Typeform?
Sign up at typeform.com and create a form from a template or blank canvas. The conversational builder is ready in minutes and forms embed anywhere.
Why choose Typeform?
Typeform’s one-question-at-a-time UX measurably improves completion rates on long forms, surveys, and quizzes. Brands pick it over Wufoo or Google Forms for response quality and brand polish.
How does Typeform work?
Typeform shows one question per screen with smooth transitions, logic jumps for conditional flows, and dynamic ranking and scoring for quizzes. Submissions sync to your stack via integrations and webhooks.
How to learn Typeform?
Typeform maintains documentation at typeform.com/help along with the Typeform Academy. Their YouTube channel has product walkthroughs and partner agencies offer paid template design.
What are Typeform reviews?
Typeform is rated 4.5 on G2 with 969 reviews. See the reviews for detailed feedback.
Does Typeform have an API?
Yes, Typeform provides REST APIs and webhooks for form creation and response retrieval. Documentation is at developer.typeform.com.
Does Typeform have a trial or a demo?
Typeform has a free tier with limited responses. Paid plans have a free trial via typeform.com.
Typeform pricing
Typeform is free. Plans are organised as Basic $25 · Plus $50 · Business $83. A free tier forever option is available. See the full Typeform pricing page for current tiers and any add-ons.
