In short
- Founded 2006. Acquired by SurveyMonkey in 2011
- Strong template library and visual customisation
- Reliable, conservative product evolution, favored for stability over innovation
- Webhook integration available for downstream CRM and attribution routing
What is Wufoo
Wufoo is a form builder founded in 2006 and acquired by SurveyMonkey in 2011. The product fits the same category as Jotform and Typeform but with a more conservative evolution and a particularly strong template library. Wufoo has been around long enough that many established businesses have used it for years and have no reason to switch.
Under SurveyMonkey ownership, the product has been stable and reliably maintained but not aggressively expanded. That stability is a feature for many users, Wufoo just works, the workflows are familiar, and the form pages feel solid.
Common use cases
- Event registration with payment processing
- Lead capture forms on websites
- Surveys and feedback collection
- Internal request forms (PTO, expense, IT tickets)
- Order forms for SMB-scale e-commerce
Where Wufoo fits in the form-builder landscape
Wufoo is conservative and reliable. Typeform is modern and conversational. Jotform is broad and accessible. Most form-builder choices in 2026 come down to existing familiarity (Wufoo for long-time users), brand experience priorities (Typeform), or template breadth and free-tier (Jotform).
Tracking and attribution
Webhook integration routes submissions to downstream systems on paid tiers. Same attribution pattern as other form builders:
- UTM parameters and click IDs as hidden fields
- Webhook on submission with all form data
- Attribution platform forwards to ad-platform conversion APIs
For brands running paid acquisition into Wufoo forms, this integration is essential to give ad platforms real conversion signal rather than optimising on form-load events.
FAQ about Wufoo
Is Wufoo free?
Yes, Wufoo has a free plan with 5 forms and 100 entries per month. Paid plans start around $14/mo (Starter) for 10 forms and 1,000 entries, going up to higher tiers for larger volumes.
Who owns Wufoo?
Wufoo is owned by SurveyMonkey (now branded Momentive). SurveyMonkey acquired Wufoo in 2011 and has kept it running as a separate product for form building and event registration.
Wufoo vs Typeform vs Jotform?
Wufoo is the classic, template-rich form builder with broad integrations. Typeform is the conversational one-question-at-a-time experience. Jotform is the most full-featured (PDFs, mobile apps, payments) and tends to be the modern default.
Does Wufoo integrate with payment processors?
Yes. Wufoo supports Stripe, PayPal, Braintree, Square and others for accepting payments in forms. Useful for event registrations and simple order forms.
Is Wufoo still being actively developed?
Wufoo continues to receive maintenance and security updates from SurveyMonkey, but it hasn’t seen major new feature pushes in years. Many users have moved to Typeform, Jotform or Tally for newer functionality.
How to use Wufoo?
Sign up at wufoo.com and create a form from one of 400+ templates. Forms embed via code or share via direct link with no setup required.
How much is Wufoo?
Wufoo has a free plan with paid plans starting at $14.08/mo. See pricing for current details.
Why choose Wufoo?
Wufoo has the largest template library in the form-builder space and a deep integration catalog inherited from SurveyMonkey. It’s the practical pick for event registrations, lead capture, and survey workflows.
How does Wufoo work?
Wufoo provides a drag-and-drop form builder, hosted form submissions, and payment integrations for event tickets and donations. Submissions sync to your stack via integrations and webhooks.
How to learn Wufoo?
Wufoo maintains documentation at help.wufoo.com with setup guides and templates. SurveyMonkey YouTube has Wufoo walkthroughs and the support team helps directly.
What are Wufoo reviews?
Wufoo is rated 4.2 on G2 with 218 reviews. See the reviews for detailed feedback.
Does Wufoo have an API?
Yes, Wufoo provides a REST API for forms and submissions. Documentation is at wufoo.com/docs.
Does Wufoo have a trial or a demo?
Wufoo has a permanent free plan with up to 5 forms. Paid plans add capacity and features.
Does Wufoo have AI?
Wufoo itself has effectively been frozen since SurveyMonkey acquired it, with no meaningful AI features built in. SurveyMonkey, the active sibling product, has AI-driven insights and survey design, but Wufoo stays a basic form builder.
Wufoo pricing
Wufoo is free. Plans are organised as Starter $19 · Professional $39 · Advanced $79. See the full Wufoo pricing page for current tiers and any add-ons.
