In short
- Amazon-style "Frequently Bought Together" product page widget
- AI-generated bundle suggestions based on purchase history
- Manual bundle override for editorial control
- Best fit: small to mid-market Shopify brands that want a fast AOV lift on product pages
What is Frequently Bought Together
Frequently Bought Together is a Shopify app from Code Black Belt that adds an Amazon-style bundle recommendation widget to product pages. The AI suggests complementary products based on actual purchase patterns and presents them as a one-click “add bundle to cart” experience. Merchants can override AI picks with manual bundles when editorial curation matters more than statistical popularity.
Where Frequently Bought Together fits in 2026
Frequently Bought Together is the right pick for small to mid-market Shopify brands that want a fast AOV lift on product pages without committing to a full personalisation engine like Rebuy or Nosto. The flat $9.99 per month pricing is the wedge: most upsell apps scale with orders, this one does not, so the unit economics get better as the store grows.
The honest trade-off is scope. The widget lives on product pages only, so it does not cover cart, checkout, or post-purchase upsells. Brands wanting full-funnel coverage need to stack it with something like Candy Rack for cart upsells or AfterSell for post-purchase, or move to Rebuy which covers all surfaces.
How Frequently Bought Together compares to alternatives
Versus Rebuy: Rebuy is the full-funnel AI personalisation engine with smart cart and post-purchase. FBT covers product pages only at a fraction of the price. Versus Selleasy: Selleasy bundles widget-based upsells across product, cart, and post-purchase. FBT is product-page-only with stronger Amazon-style bundle UX. Versus Bold Upsell: Bold is pop-up upsell focused. FBT is in-page bundle focused. Different surface, different behaviour.
FAQ about Frequently Bought Together
How much does Frequently Bought Together cost?
The Unlimited plan is $19.99/month and includes unlimited products, orders, and traffic with no transaction fees. A free Developer plan is available for Shopify development stores, and a 30-day free trial is included.
Who makes the Frequently Bought Together app?
It is built by Code Black Belt, a Shopify app studio that has been on the App Store since 2017. The AI recommendation engine has been trained on 1+ billion orders and 90+ million products.
How does the AI recommendation engine work?
The app analyzes order patterns across Shopify stores to surface complementary products on each product page, Amazon-style. Merchants can also override AI picks with manual recommendations for specific products.
Does Frequently Bought Together affect site speed?
The app uses Shopify-hosted assets and a lightweight widget so impact is minimal, but as with any product page widget, it adds a small amount of weight. Code Black Belt offers a Theme Editor block (Online Store 2.0) which is the recommended way to install.
How to use Frequently Bought Together?
Install Frequently Bought Together from the Shopify App Store, enable the widget on product pages, and the AI engine starts suggesting bundles automatically. Setup takes minutes.
Why choose Frequently Bought Together?
Frequently Bought Together is the longest-running Shopify app for Amazon-style bundle recommendations, with over 1,100 five-star reviews and proven AI suggestions.
How does Frequently Bought Together work?
The app analyzes order data to suggest complementary products on the product page with one-click add-to-cart bundles.
Is Frequently Bought Together free?
No, Frequently Bought Together starts at $9.99 per month after a 30-day free trial. See the app listing for plan details.
How to learn Frequently Bought Together?
Frequently Bought Together maintains documentation in the app listing. Contact support via the app for setup help.
What are Frequently Bought Together alternatives?
The main alternatives are Rebuy, Bold Upsell, ReConvert, and Aftersell for Shopify product recommendations and upsells.
What are Frequently Bought Together reviews?
Frequently Bought Together is rated 4.9 on the Shopify App Store with 1,103 reviews. See the reviews for detailed feedback.
Does Frequently Bought Together have an API?
Frequently Bought Together operates as a Shopify-native app with no public API documented.
Does Frequently Bought Together have a trial or a demo?
Yes, Frequently Bought Together offers a 30-day free trial. Install from the Shopify App Store.
FBT pricing
FBT pricing starts at $9.99/mo. Plans are organised as Unlimited (flat fee). A 30 days free trial is available. See the full FBT pricing page for current tiers and any add-ons.
