In short
- Scheduling, a priority inbox, approvals, and branded reports for many brands from one dashboard
- Unlimited users on every plan, priced by workspaces of 6 social profiles each
- Client Connect and client dashboards on every plan, plus a paid white-label add-on on Elite and Enterprise
- Best fit: agencies, franchises, and multi-location teams that manage social media for many brands
What is Sendible
Sendible is a social media management platform for agencies, franchises, and multi-location brands. It started in London in 2009 as a tool for sharing content across social networks and has been part of ASG, a software group backed by Alpine Investors, since 2021. Teams use it to plan and publish posts, answer comments and messages from one inbox, run approval workflows, and send branded reports to clients, with every client, brand, or location kept in its own workspace.
Sendible publishes to Instagram, Facebook, TikTok, X, LinkedIn, Google Business Profile, YouTube, Threads, Bluesky, and WordPress. Its agency features include Client Connect, which lets clients link their social profiles without sharing passwords, client dashboards where clients preview and approve content, and a white-label option that puts the dashboard, domain, reports, and emails under your own brand. AI Assist drafts captions, rephrases copy, and catches spelling errors, with unlimited AI credits on every plan.
Where Sendible fits in 2026
Sendible is built for teams that manage social media for many brands: marketing agencies with client retainers, franchises and multi-location businesses, and software platforms that embed white-label social scheduling in their own product. Its pricing follows that model. Every plan includes unlimited users, and you pay for workspaces of 6 social profiles each, from 1 workspace on Core to 50 on Enterprise. With Hootsuite charging from $99 and Agorapulse from $79 per user per month on annual billing, the gap grows with every teammate, freelancer, or client who needs a login.
For e-commerce brands, Sendible is most useful when one team runs several brands, regions, or store locations. You can add custom UTM parameters to the links in your posts, and a Google Analytics report shows the traffic your profiles send. To see which posts and campaigns turn into orders rather than sessions, those UTM-tagged visits need to land in your analytics or an attribution tool.
The trade-offs are depth and add-on costs. Sendible tracks mentions, comments, and messages on your own profiles but is not a social listening suite, its reporting rests on 8 pre-built reports and, from Premium, a custom report builder, and some G2 reviewers find reporting less flexible than competitors’. White labelling is a paid add-on that is only available on Elite ($299 a month) and Enterprise, and live chat support runs from 9 am to 10 pm GMT.
How Sendible compares to alternatives
Versus Hootsuite: Hootsuite charges per user, from $99 per user per month on annual billing for Standard (up to 10 social accounts) to $399 for Advanced, and its higher plans add social listening and trend forecasting. Sendible includes unlimited users from $29.75 a month on annual billing and focuses on client workspaces, approvals, and white labelling. The more people need a login, the larger the price gap. Versus Agorapulse: Agorapulse also prices per user, from $79 per user per month on annual billing with 10 social profiles per user, and is built around a unified social inbox and ROI reporting for organic social. It offers a free plan and a 30-day trial. Sendible’s user-unlimited plans and white-label add-on suit agencies that resell social media management under their own brand. Versus Buffer: Buffer charges per connected channel, from $5 per channel per month billed yearly, with a free plan for up to 3 channels and unlimited team members on its Team plan at $10 per channel. For a brand with a few channels, Buffer costs less. Sendible is built around agency work, with Client Connect, client-only dashboards, and a white-label option.
FAQ about Sendible
How much does Sendible cost?
Sendible has five plans, all with unlimited users. Billed monthly, Core costs $35, Plus $99, Premium $199, Elite $299, and Enterprise $750 a month, and annual billing saves 15% ($29.75, $84.15, $169.15, $254.15, and $637.50 a month). The plans differ mainly in workspaces of 6 social profiles each: 1 on Core, 3 on Plus, 7 on Premium, 15 on Elite, and 50 on Enterprise. White labelling is a paid add-on on Elite and Enterprise, and nonprofits get 15% off monthly or 25% off annual plans.
Does Sendible have a free plan or trial?
Sendible has no free plan. Every plan can start with a 14-day free trial that needs no credit card, and Elite and Enterprise also offer a demo. During the trial, publishing is limited to 100 posts per day per user, and there are no contracts on the standard plans.
Who is Sendible for?
Sendible targets marketing agencies, franchises and multi-location businesses, and software platforms that embed white-label scheduling. Unlimited users, a separate workspace per client or location, Client Connect, and client dashboards are the features built for them. In-house brand teams use it too, to plan content, tailor it to each network, and keep it on-brand.
Who owns Sendible?
Sendible was founded in London in 2009 and joined ASG, a software group backed by Alpine Investors, in 2021. It still runs under its own brand, with a remote-first team and an office in London, and relaunched its brand identity in 2025.
Which social networks does Sendible support?
Sendible publishes to Instagram (posts, Reels, Stories, and carousels), Facebook Pages, TikTok business and personal accounts, X, LinkedIn profiles and company pages, Google Business Profile, YouTube, Threads, Bluesky, and WordPress. You can reply to comments on Facebook, Instagram, and LinkedIn from the dashboard, including comments on Facebook ads.
Is Sendible cheaper than Hootsuite?
It depends on how many people and profiles you have. Hootsuite charges per user, $99 a month for Standard with up to 10 social accounts and $199 for Professional with unlimited accounts on annual billing, while Sendible charges per workspace with unlimited users, from $29.75 a month for 6 profiles to $637.50 for 300. A team of several people usually pays less on Sendible, while a single user with many accounts can pay less on Hootsuite Professional. Hootsuite also goes further on social listening and trend forecasting.
What are Sendible alternatives?
Sendible itself lists Hootsuite, Sprout Social, and Agorapulse as enterprise alternatives and Buffer and SocialPilot as mid-market ones. Hootsuite and Agorapulse charge per user, Buffer charges per channel and has a free plan, and Sendible’s own plans include unlimited users from $29.75 a month on annual billing.
What are Sendible reviews?
Sendible is rated 4.6 on Capterra with 137 reviews, 4.5 on G2 with 905 reviews, and 4.3 on Trustpilot with 25 reviews. Reviewers praise the ease of use, scheduling across many profiles, and responsive support, while reconnecting accounts and less flexible reporting are common complaints. See the G2 reviews for detailed feedback.
Does Sendible have an API?
Sendible offers its API mainly to software platforms that embed its white-label scheduling, publishing, and reporting in their own product, set up with its team after a demo. Sendible’s website offers no self-serve developer documentation. To connect other tools, Sendible offers a Zapier integration, for example to push content marked as ready in Airtable, Notion, Monday.com, or ClickUp into Sendible.
Does Sendible use AI?
Yes. AI Assist generates on-brand captions, rephrases copy, and catches spelling errors, and every plan includes unlimited AI credits for it.
How does Sendible work?
You connect each client’s or brand’s social profiles to its own workspace, or let clients connect them through Client Connect. Posts are drafted in the composer, tailored per network, sent for approval, and scheduled to a calendar or a queue. Replies come in through the priority inbox, and reports can be emailed to clients on a schedule or shared as live links.
How to use Sendible?
Start a 14-day trial on the Sendible pricing page, create a workspace for each brand or client, connect the social profiles, and invite your team. All plans include help center articles, live group training sessions, and live chat.
How to learn Sendible?
Sendible’s help center has how-to articles, its video tutorials walk through the features, and all plans include live group training sessions. Premium, Elite, and Enterprise customers also get 1:1 onboarding from the customer success team.
Can Sendible show which posts drive sales?
Sendible’s reports focus on engagement and audience growth, plus a Google Analytics report for the traffic your profiles send. To tie posts to orders and revenue, add custom UTM parameters to the links in your posts, so your analytics or attribution tool can match those visits to purchases.
Sendible pricing
Sendible pricing starts at $29.75/mo. Billing: Core / Plus / Premium / Elite / Enterprise · annual billing (monthly from $35). A 14 days free trial is available. See the full Sendible pricing page for current tiers and any add-ons.
