In short
- Cross-platform social analytics with website + ad data layered in
- Competitor tracking baked into the analytics view
- Free tier covers a single brand, generous for solo creators
- Best fit: solo marketers and small SMBs who want measurement-first social management
What is Metricool
Metricool is a social management tool with analytics as the core. Instead of scheduling-first products that bolt analytics on, Metricool starts from the dashboard and adds scheduling as a workflow. Competitor tracking is included even on the free plan (5 competitor profiles, up to 100 on paid plans), which many cheap competitors gate to higher tiers.
Where Metricool fits in 2026
Metricool is right for solo marketers and SMBs who want to know how they’re performing more than they want fancy scheduling features. The free plan is usable for a single brand. Compared to Hootsuite or Sprout, it’s a fraction of the cost.
FAQ about Metricool
Is Metricool really free?
Yes. The free plan never expires and requires no credit card. It covers one brand with all its social networks except LinkedIn and X, up to 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics. LinkedIn, X (as a paid add-on), unlimited analytics history, and PDF or PPT reports require a paid plan.
How much does Metricool cost?
Starter runs from €16/month ($20) billed annually or €20/month ($25) billed monthly, for up to 5 brands, with a higher price for up to 10. Advanced runs from €43/month ($53) billed annually or €54/month ($67) monthly, and adds team and client management, a post approval system, the Looker Studio connector, and API access, with tiers up to 50 brands. Custom plans cover more brands and white label.
What networks does Metricool support?
Instagram, Facebook, Threads, TikTok, YouTube, LinkedIn, X, Pinterest, Twitch, Bluesky, plus Google Business Profile. It also pulls website analytics and connects to Facebook Ads, Google Ads, and TikTok Ads for blended reporting.
How does Metricool compare to Hootsuite or Buffer?
Metricool leans harder on analytics and reporting than its competitors, and is significantly cheaper than Hootsuite for similar features. Buffer is simpler for solo creators, while Metricool fits agencies managing multiple brands.
Can Metricool publish to TikTok and Instagram Reels directly?
Yes, direct publishing is supported for both, including scheduling videos and carousels without push notifications.
How to use Metricool?
Sign up at https://metricool.com, connect your social profiles and website analytics, and start scheduling and analysing posts.
Why choose Metricool?
Metricool packages social analytics, website analytics, and competitor tracking in one affordable dashboard, which fits solo operators and SMB teams.
How does Metricool work?
It pulls data from your social accounts and site analytics, lets you plan and publish content from a shared calendar, and reports on competitors and benchmarks alongside your own performance.
How to learn Metricool?
Metricool runs Metrischool with social media courses and the Metricool Expert Certification, plus a help center at https://help.metricool.com. Their YouTube channel covers content planning and reporting.
What are Metricool reviews?
Metricool is rated 4.5 on G2 with 101 reviews and 4.1 on Trustpilot with 686 reviews. See https://www.g2.com/products/metricool/reviews for detailed feedback.
What are Metricool alternatives?
Common Metricool alternatives include Hootsuite, Buffer, Later, Sprout Social, and Loomly for social media management with analytics.
Does Metricool have an API?
Yes, the Metricool API is included from the Advanced plan and also powers its Zapier and Make connections. Every plan, the free one included, can connect AI assistants through the Metricool MCP. Details are in the help center at https://help.metricool.com.
Does Metricool have a trial or a demo?
Metricool has no standing trial of its paid plans. Instead, the free plan never expires, so you can test the core features before upgrading.
Does Metricool have AI?
Yes, Metricool includes an AI assistant for generating captions in your brand voice across platforms, on a monthly credit budget per brand: 5 credits on the free plan, 20 on Starter, and 35 on Advanced. The planner also suggests the best times to post.
Metricool pricing
Metricool is free. Billing: Free / Starter $25 / Advanced $67 (monthly billing). A free plan, no expiry or card option is available. See the full Metricool pricing page for current tiers and any add-ons.
