What is Criteo?
Criteo is a commerce-focused advertising platform best known for dynamic retargeting, showing users the specific products they viewed across the open web. Also runs prospecting and Commerce Media campaigns.
How adtribute connects Criteo
adtribute syncs Criteo spend and click data, attributing conversions under your chosen attribution model. Because retargeting is particularly prone to over-attribution (intercepting customers who would have converted anyway), measuring Criteo’s incremental contribution is often more useful than the in-platform ROAS.
What you can do with it
- Track Criteo retargeting ROAS alongside other channels in Attribution Dashboards
- Measure Criteo’s incremental contribution vs. attributed contribution to detect cannibalisation
- Compare retargeting performance across Criteo, Meta, and Google
