What is Google Ads?
Google Ads is Google’s advertising platform spanning Search, Shopping, Display, YouTube, and Performance Max. It is the largest paid-search surface and a primary acquisition channel for almost every e-commerce business.
How adtribute connects Google Ads
adtribute pulls daily spend, impressions, clicks, and conversion metadata from your Google Ads account. On the outbound side, it ships Enhanced Conversions to Google with hashed first-party customer data, restoring the conversion signal lost when third-party cookies and ITP strip the client-side gtag.
What you can do with it
- Track Google Ads spend, conversions, and ROAS across Search, Shopping, and Performance Max in Attribution Dashboards
- Send Enhanced Conversions server-side so Google’s bidding algorithms get a clean, deduplicated signal
- Sync hashed customer lists to Google Customer Match for retargeting and lookalike modelling
- Configure new-customer-only conversion goals for Performance Max NCA targeting
