What is TikTok Ads?
TikTok Ads is the advertising platform behind TikTok’s short-form video network, increasingly central to DTC brand acquisition. Formats include In-Feed Ads, TopView, Spark Ads, and Shopping Ads.
How adtribute connects TikTok Ads
adtribute syncs daily TikTok spend and campaign metadata into your warehouse and dashboards. Outbound, it forwards conversion events to TikTok’s Events API server-side, including the ttclid click identifier so conversions match back to the originating ad reliably.
What you can do with it
- Track TikTok ROAS in Attribution Dashboards under your chosen attribution model
- Ship conversions to TikTok’s Events API server-side, bypassing the limitations of pixel-only tracking
- Measure TikTok’s incremental impact (often higher than attributed ROAS suggests due to high view-through)
- Send audience segments to TikTok for retargeting and lookalike modelling
