What is Meta Ads?
Meta Ads (formerly Facebook Ads) is the advertising platform behind Facebook, Instagram, Messenger, and the Audience Network. It is one of the largest paid-media surfaces for e-commerce brands, supporting prospecting, retargeting, lookalike audiences, and AI-driven campaign formats like Advantage+ Shopping.
How adtribute connects Meta Ads
adtribute syncs daily spend, impressions, clicks, and campaign metadata from your Meta Ads account into your warehouse and Attribution Dashboards. On the outbound side, adtribute forwards conversion events to Meta’s Conversions API (CAPI) with full first-party context, recovering the 30-40% of conversions that ad blockers, ITP, and consent restrictions strip from the client-side pixel.
What you can do with it
- Track Meta performance in Attribution Dashboards alongside Google, TikTok, and every other channel, using one consistent attribution model
- Pair the Meta Pixel with server-side CAPI to give Meta’s algorithm a clean, complete conversion signal
- Send new-customer-only conversions back to Meta so the algorithm optimises for acquisition, not retention
- Sync hashed customer lists for Custom Audiences and lookalike targeting
