What is Microsoft Ads?
Microsoft Ads (formerly Bing Ads) is Microsoft’s search advertising platform, serving Bing, Yahoo, AOL, and the Microsoft Audience Network. Often forgotten but valuable for capturing the search audience that doesn’t use Google, typically older, higher-income, more B2B-skewed.
How adtribute connects Microsoft Ads
adtribute syncs Microsoft Ads campaign data and forwards conversions via offline conversion imports, including the msclkid click identifier for accurate attribution back to the originating ad.
What you can do with it
- Track Microsoft Ads alongside Google Ads in Attribution Dashboards to compare paid-search economics
- Send server-side conversion events for cleaner optimisation signal
- Surface segments where Microsoft Ads outperforms Google (especially B2B / older audiences)
