What is AppLovin?
AppLovin is one of the largest mobile-app advertising networks, with a particular strength in app install campaigns and in-app advertising. Powers user acquisition for many mobile apps and games.
How adtribute connects AppLovin
adtribute syncs AppLovin campaign data and forwards conversion postbacks for in-app events. Integrates with the MAX SDK on the publisher side and reports campaign-level performance against your unified attribution model.
What you can do with it
- Measure AppLovin spend and conversions in Attribution Dashboards
- Send conversion events back to AppLovin for bidding optimisation
- Compare mobile-first paid channels against web-driven acquisition
