What is Taboola?
Taboola is one of the two major native advertising networks (the other being Outbrain). It serves sponsored recommendations on a network of publishers, typically used for content-led acquisition campaigns that warm cold audiences before retargeting elsewhere.
How adtribute connects Taboola
adtribute pulls daily Taboola spend and click data, attributing downstream conversions across the customer journey. Outbound postbacks push conversion events back to Taboola for in-platform optimisation.
What you can do with it
- Measure Taboola alongside other channels under one attribution model, last-click usually under-credits native
- Run multi-touch attribution to see Taboola’s upper-funnel contribution
- Send clean conversion signal back to Taboola for bidding optimisation
