Custom Event Tracking with Sheets
For event types that don’t fit the standard tracking patterns, manual outreach conversions, offline events, partner-reported activities, the Sheets integration lets you import event data via a Google Sheet. adtribute reads the sheet on a schedule and treats each row as a tracked event.
How it works
You maintain a sheet of events with timestamp, identifier, event type, and value. adtribute pulls them on schedule into the event stream.
What you can do with it
- Track manual or offline conversions in unified attribution
- Import events from any system that can export to a sheet
- Combine sheet-based events with first-party tracking for full coverage
