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Custom Channel (Sheets)

Import marketing channel data from any source via Google Sheets for unified attribution.

Custom Channel Integration with Sheets

For any channel adtribute doesn’t natively integrate, niche ad platforms, offline campaigns, podcast sponsorships, the Sheets integration lets you import spend and click data via a Google Sheet. adtribute reads the sheet on a schedule and attributes the imported channel alongside native integrations.

How it works

You maintain a sheet with channel name, date, spend, clicks (and any other dimensions you want). adtribute pulls the data on schedule, treating it as a first-class channel in dashboards and attribution models.

What you can do with it

  • Bring offline / out-of-platform channels into unified attribution
  • Track podcast, influencer, sponsorship, or any campaign that doesn’t have its own API
  • Apply consistent attribution models across native and custom channels

See all custom integrations →

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