Custom Event Tracking Script
For developer teams that want full programmatic control, adtribute exposes a JavaScript API for firing custom events with arbitrary parameters. Used when GTM is too constrained or when events need to be fired from app code.
How it works
You include the adtribute tracking script on your site and call its API directly from your application code (e.g. adtribute.track('subscription_started', { tier: 'pro', value: 99 })). Events fire server-side with full first-party context.
What you can do with it
- Fire custom events from any application code path
- Pass arbitrary structured parameters with each event
- Integrate tracking into single-page applications and complex client logic
