What is Fairing?
Fairing (formerly EnquireLabs) is a post-purchase survey platform built for e-commerce. The classic use case: ask new customers “How did you hear about us?” immediately after purchase to capture self-reported attribution.
How adtribute connects Fairing
adtribute ingests Fairing survey responses and ties them to the corresponding order, creating a self-reported attribution signal that lives alongside the deterministic touchpoint data. Particularly valuable for capturing channels deterministic tracking can’t see, podcasts, word-of-mouth, offline campaigns.
What you can do with it
- Capture self-reported attribution alongside tracked attribution
- Calibrate multi-touch models against Fairing’s “how did you hear about us?” data
- Surface channels that don’t show up in click-tracking (podcasts, influencer mentions, offline)
- Detect over-attribution in retargeting channels by comparing survey vs. last-click
